Disaster Artist

In summer, the box office is king!

Jiang Shiqi certainly knows this truth, but as a professional reporter, he also knows the truth of finding a new way to win by surprise.

Everyone is paying attention to "Pangu", the overwhelming publicity is full of corners and corners, and the next week will be another superhero blockbuster "Super Legion". I am afraid that the audience has long been accustomed to the publicity model of commercial blockbusters. , the excitement of the news will naturally be greatly reduced.

But what if there could be a clear stream at this time?

Dome theater?

Jiang Shiqi felt that this should be a breakthrough.

Imagine that on Friday night, at both ends of Boxi Avenue, half of Lanchuan's reporters gathered at one end, and at the other end, there was no one to care about.

However, on Monday morning, the two ends of the same avenue showed completely different scenes, and the two sides switched positions?

How could this not be fun?

Even if Jiang Shiqi's conjecture proves unworkable, it doesn't matter. When reporters look for news materials, they need to open their eyes and try different things.

So, he did it.

When Jiang Shiqi arrived at the Dome Cinema, the ticket-buying queue could be seen in the distance.

Although there are not many people, that is, more than 20 people, it should be noted that there are countless cinemas in Lanchuan, and the cinemas concentrated in the city center are even denser. It is precisely because of this that there are almost no cinemas to queue up. .

What's more, all ticket purchases have now been transferred online, and the sight of queuing seems to have long since disappeared.

Therefore, even if there were only twenty people, Jiang Shiqi was full of surprise. He vaguely felt that he had discovered some important news.

……

"Can 'unfriend' be a dark horse this summer?"

The next day, on Tuesday, the official website of "Entertainment Weekly" published an article, which was not included in the weekly print magazine, but was still given a place on the official front page, the first time it was featured in the mainstream media. I saw the name "Unfriend".

Among the entertainment media layouts that are all created by "Pangu", they are unique and stand out from the crowd, and they become conspicuous in an instant.

If it is an ordinary media, even if it does not take the usual path, it is difficult to attract attention in the crushing traffic, but "Entertainment Weekly" is currently one of the top entertainment magazines with a mass base, whether it is a social network The number of followers on the platform or the sales figures of physical magazines are among the best, and the impact is naturally extraordinary.

Boom!

In an instant, the bustling eyes gathered further.

In the article, Jiang Shiqi gave a brief introduction to the film and expressed his own views.

"The novel narrative is just a fancy candy piece of paper, but at its core is a contemporary story full of tension, fear and anxiety.

The director skillfully operates the trendy communication methods that young people are most familiar with to build an approachable viewing environment, and then unknowingly rooted fear deeply in the brain.

Needless to say, this is one of the most captivating movies of the summer, not to be missed. "

At the same time, the main content of the article is completed through interviews with live audiences, which is not like the way of writing magazine articles, but more like the form of live TV programs.

Jiang Shiqi inquired in detail about the opportunity for them to "unfriend" and why they came to the cinema early in the morning on weekdays to watch the movie.

The jigsaw puzzle slowly revealed its outline—

This is also the first time that an official authoritative media has directly linked "unfriending" to social news hotspots, and briefly explained the ins and outs.

If it was said that it was only on the hot search list before, it was fleeting, and not everyone could see it; now after official media reports, the popularity and dissemination rate of things have reached a new height, for the first time in history, " Unfriend" was on the trending list.

The effect is obvious.

Moreover, Jiang Shiqi also recorded the movie viewing heat wave on Monday.

On Monday alone, "Unfriending" achieved five consecutive sold-out performances. The three games in the afternoon and evening also had an attendance rate of about 60%, and after the start of the evening game, it returned to the sold-out mode. The end of the midnight show really shows the definition of the endless stream.

"Currently, 'Unfriend' can only be watched in the Dome Cinema."

At the end of the article, Jiang Shiqi said so.

In fact, Jiang Shiqi still has a lot of content to continue discussing:

For example, why can't such an excellent movie get the chance to be released on a large scale? For example, under the background of the national movie boom, what is the living space of uncommon style movies? For example, is "unfriending" the reason for the movie-watching craze just because of curiosity or is there other deeper reasons?

Etc., etc.

But Jiang Shiqi didn't discuss all of them in depth. Instead, he pointed to it, which made the last sentence of the article more meaningful.

There is no doubt about the influence of "Entertainment Weekly". "Unfriending" as a keyword to enter the hot search list is the most direct response. At least people have heard of the existence of such a movie, but its influence is still limited after all——

It is still an old problem. Movies can only be watched in the dome theater, so whether it is good or bad, like it or hate it~www.novelmt.com~ can't make an intuitive judgment.

Not to mention the audiences in other cities, even the audiences living in Lanchuan, who cross most of the city just to watch a movie, are still a minority after all.

There is no way. Real life is too exhausting and exhausting. If you have to spend two hours across the city to watch a movie, you might as well not watch it.

Frenzy, if you want to go further, you will encounter obstacles.

However, there are still many audiences who are truly enthusiastic or still curious, and this small group of people is already extremely rare for the 600 seats in the Dome Cinema. One or two games can't be filled at all, and it can't be filled in one or two days. Enough, so the movie viewing frenzy in the dome theater continues.

With the increasing number of viewers watching the movie, the comments of a number of social network platforms led by Qingzhu gradually began to increase. Although the number of people still did not reach the standard of splitting, the densely packed comments have gradually felt that the audience is the most popular. Intuitive feelings and emotions too.

"Trust me, it's really beautiful!"

"Is it just me? I don't even dare to turn on the computer after watching the movie."

"Sure enough! The shooting technique is so novel that one star can be added, and the suspense and thinking left at the end of the film can also be added one star. In addition, the basic operations of genre films are all on the horizontal line, so four stars are appropriate."

"A brand-new way of expressing genre films, it's worth watching."

"The sense of substitution and immersion is really good. I originally thought that this kind of film should be watched at home, and there is no need to watch it on the big screen, but the director's control of the atmosphere is really good, and the lighting and sound effects are very good. , please be sure to watch it in the cinema."

"The best of the year so far!"