Disaster Artist

Since commercial films entered the era of full-scale box office blowout, history has continued to be written, created and broken, showing the progress of the times.

Among them, the box office record of a single hall is firmly held by animated films.

The main reason is that all the animated films produced and distributed by Magic Pictures are premiered at the theme parks under the Magic Group.

One venue can accommodate 3,000 people!

Ordinary chain theater chains simply cannot reach such a scale. Space, attendance, utilization, etc. are all important factors to be considered. A theater with 800 people is already a large hall, which can accommodate more than 1,200 people. There are only a handful of theaters; and the number of people is not comparable to that of a theme park.

Naturally, the animated films under Fantastic Pictures are far ahead in the box office data of a single venue, sweeping the list:

At present, the top 20 of the single-hall box office history rankings all belong to Magic Pictures, with all data exceeding 1.5 million, and the highest data being 6 million.

It is no exaggeration to say that in terms of box office data in a single venue, Fantastic Pictures’ animated films and other films are not in the same system at all.

So, when people talk about box-office figures for single venues, there needs to be a distinction between animated films and live-action films.

Before this year, the best box-office performance of a live-action film in a single hall was maintained by "Spiritual Master", which was released three years ago.

"Spiritual Master" landed at the Blue Summer Film Festival that year and won the Best Director Award and the Best Actor Award, detonating the first wave of the awards season, and triggering a movie watching when it was screened in Gaotan Frenzy, and then made great progress all the way, and won three nominations for Best Actor, Best Supporting Actor and Best Supporting Actress at the Golden Book Awards.

In March this year, the "Grand Hotel", which won the Grand Jury Award at the Onqiao Film Festival, received rave reviews. Later, it chose two cinemas in Lanchuan and Gaotan for a total of four cinemas for point screenings. One hundred and one hundred and thirty thousand, breaking the record held by the "spiritual master" with a destructive attitude.

It is worth mentioning that "Grand Hotel", like this week's global box office champion "Mission to Mars", is from Lion Pictures, which also indicates early that Lion Pictures is likely to become the strongest player in this year's awards season. a competitor.

Then, right now.

"Tourist" easily surpassed "Spiritual Master" with the box office data of 2 million in a single hall, and fell behind "Grand Hotel" by a slight disadvantage, and jointly refreshed the history of the box office of a single hall.

Moreover, the most important thing is that according to the official data of Blue Whale Pictures, the investment and production cost of "Tourist" is only 3 million, and the first week of screening in the dome theater has already earned 2 million at the box office, which can be seen at a glance. It can be concluded that it is not a problem for "tourists" to recover the production cost at all.

So easy and so simple, from the ability to control costs to the appeal of the box office market, Lu Qian's talent is truly enviable.

In addition, what does the single-hall box office mean?

It means the audience's attention and enthusiasm, as well as the audience's praise and affirmation. Even if it is only in a few cinemas, they make a special trip to the cinema to enjoy the works. The love and pursuit of the more fanatical.

Next, the film will be expanded step by step and even fully released, and the probability of success will be higher——

Of course, the publicity strategy of the publishing company is also very important.

In the film industry, there have been countless cases of film screenings that have achieved outstanding results, but failed at the final box office due to mistakes in expansion strategies and publicity work.

In this regard, Blue Whale Pictures has a clear understanding.

Keep calm, be patient, take every step, and support the promotion. Qu Yushi, the leader of the distribution department of Blue Whale Pictures, once again proved with practical actions that he was promoted with real materials.

The first week, a theater.

The next week, four theaters, two in Lanchuan and two in Gaotan.

In three weeks, the four theaters are still two each in Lanchuan and Gaotan.

Qu Yushi was not blinded by the popularity bubble, he clearly understood:

On the surface, the popularity of "tourists" on social networks remains high, and the cries for movies to be released quickly in theaters in their cities remain high.

But in fact, all these shouts are melon eaters who join in the fun. They are not the target audience of "tourists". Among them, the audience who are willing to pay for tickets to enter the cinema may be less than 1%; even if they do enter the cinema, they will There is also a high probability that you will not like it, or even yell at it.

For the word-of-mouth of "tourists", the voice of these negative comments is the biggest obstacle to the expansion of the world.

Qu Yushi did not get carried away by the wave of social networks, and the entire strategy for screening and expansion is very clear:

Aiming at the middle class, literary and artistic youth, and senior movie fans in big cities, it will be screened step by step, and the praise will gradually gather as much as possible.

It is not that these audiences will not criticize and hate "tourists", but it is a matter of proportion and probability. These target audiences are more likely to like "tourists" and have a higher probability of giving good reviews. In general, let the praise continue to fly in the air for a while to form a consensus-

That is, this is indeed an excellent work.

Before the release of the film, praise attracts expectations, and the rising expectations may be more difficult to meet, which will lead to the collapse of word-of-mouth after the film is released.

After the movie is screened, the positive reviews are authoritative. Ten people and a hundred people say that this is a good movie. Subtly, everyone will think so. When a thousand people and ten thousand people say this, the audience may You already have a potential liking for a movie before you walk into a movie theater.

It is this momentum that is brewing in Qu Yushi.

seven weeks.

The cycle of Blue Whale Films' small-scale screenings has been extended for seven weeks, mainly in first-tier cities, and the number of screening theaters has been increased step by step. In the length of nearly two months, "tourists" are only in One hundred and thirty-three theaters around the world can see that the expansion of ~www.novelmt.com~ is very steady.

It was not until the eighth week that "Tourists" took the first big step, and the number of screening theaters reached more than 570; then in the ninth week, a further big step was made, and the number of screening theaters directly exceeded 1,000. , came to more than 1,300 rooms, showing Blue Whale Pictures' confidence in the movie box office.

Then, when the film was released in its fourteenth week, the number of theaters reached its peak, and it was shown in a total of 1,779 theaters. After the peak was maintained for two weeks, the number of venues began to decrease step by step. , which also makes the release cycle of the film throughout the awards season——

Always active.

Facts have also proved the shrewdness and excellence of Blue Whale Pictures' screening strategy; at the same time, the full 23-week screening cycle has also proved the audience's support for the film.

If the box office data is bad, the theater chain will not agree to show it all the time. Even if the distribution company subsidizes the money, they are not willing to waste the venue.

The data of the screening cycle itself has proved the excellent box office. It can be foreseen long ago that Lu Qian's invincibility myth has continued.

The question is, what exactly is the box office of "tourists"?