Disaster Artist

The latest website: summer summer summer!

It's another summer season. Top film companies are on the stage to compete with each other, and computer special effects blockbusters take turns on the battlefield.

Last year, although the summer program was very lively, the overall performance was unsatisfactory, and there was no box-office phenomenon-level work, which is undoubtedly a great regret.

However, the sudden emergence of "Unfriending" broke the entire market territory and became the most shining dark horse of the year - to a certain extent, it is more special than "raid". It became legendary and let the audience know Lu Qian.

This year, Lu Qian regretted "absent" from the summer program, gave up the commercial box office battle and went to the Weihai Film Festival, and wrote a chapter in the coastal town; however, the summer program was never about a director or an actor, It is about the market competition of giant crocodile companies in the industry——

The absence of any artist will not affect the excitement of the summer season.

What's more, although the works directed by Lu Qian did not appear in this year's summer vacation schedule, he still witnessed the hustle and bustle of midsummer in different forms.

First, it's "Unfriend 2".

Compared with last year, when the list of this year's summer films came out, it was easy to cause exclamations, because there were more than one strong candidate for the annual box office champion, and major film companies also observed each other's glances. Pound schedules are all staggered.

In May, "League of Knights 2" debuted. The predecessor of the series three years ago swept the global box office of 9.5 billion, ranking among the top three in the total box office in the history of the film, and created a series of records with a destructive attitude. The sequel is on the scene, and naturally it is also highly anticipated.

In June, "Jurassic Edge" debuted. Fifteen years after the end of the legendary film series "Jurassic Paradise" trilogy, Qiyang Media officially restarted the series, hoping to create another legend, with a production cost of 900 million , the publicity campaign has kicked off since the end of last year——

For Qiyang Media, which has always been budget-conscious, it may be a rare scene that will only bleed once every three years.

In July, "Mission Impossible 5" debuted. This series of films is the pioneering work in which the legendary superstar Tang Shouyi officially established his box office elixir status when he was 33 years old. Starting from "Mission Impossible", Tang Shouyi has Five consecutive works have exceeded 700 million at the box office, reaching an unbelievable height 20 years ago.

Unfortunately, the box office results of the second and third parts of the series were lower than expected for various reasons, so that the series officially ended eight years ago, and then Tang Shouyi's career also fell into a bottleneck, he was trying After years of failing to achieve a career breakthrough in the Golden Book Award, he rediscovered Tianshan Films in despair and restarted the "Mission Impossible" series with his own reputation and prestige as a guarantee.

Three years ago, everyone was amazed at the explosive box office power of "Knight League", but in fact "Mission Impossible 4" also achieved excellent results, with a global box office of 4.3 billion, and reached the top ten in the year-end box office rankings. Ranked sixth, officially sounding the horn of Tang Shouyi's return to the public eye.

There is an annual blockbuster every month, and they all need to face the impact of different competitors, large and small commercial films get together, not to mention ordinary audiences, even major film companies are dazzled and frightened. , the bayonet see red contest is like walking a tightrope.

No wonder the media exclaimed, "the strongest summer vacation in five years."

It is precisely because of this that those works with medium-cost investment are facing severe challenges, although film companies are looking forward to different types of films to occupy a place in the frenzied bombardment of computer effects in a refreshing way, comedy, horror, love, etc. Other types of movies are eager to kill a **** way. Valley

Just like last year's "unfriend".

But the question is, how should the schedule be arranged? In this summer storm, if you are not careful, you can be completely submerged, and there is no residue left--

This is the case with Qiyang Media's other blockbuster "Speed ​​Mania 7" that cost 700 million to produce.

The "Speed ​​Mania" series was originally a low-cost, small-scale racing film, aimed at a niche market. As a result, the third film of the series entered a dead end, and both the box office and word of mouth fell below the bottom line.

Similar to "Mission Impossible", after the series of films had been silent for several years, Qiyang Media couldn't find a better theme to make a film, so it turned out "Speed ​​Hurricane" again, and increased investment to become a company. It was a medium-sized work, but it exploded at the box office and directly entered the ranks of blockbusters.

In a blink of an eye, the series has come to the seventh installment, and the box office results that each film has continued to improve proves that the series is indeed attracting more support from fans and audiences. In this summer's season, this work is also highly anticipated. Seven Foreign Media has high hopes, looking forward to further breakthroughs in box office figures.

Considering the fierce competition in the summer stalls, Qiyang Media finally decided to put "Jurassic Edge" in the summer stalls. Speed ​​Mania 7" was put on the show at the end of April, before the summer season's unveiling.

Although Qiyang Media is indeed a bit conservative, it can be seen from this that the competition pattern of this summer's season is indeed intensified.

The same problem also appeared in "Unfriend 2".

Obviously, Qiyang Media is also looking forward to "Unfriending 2" to open up the situation, because horror movies are such a special type, the audience is not large, but there are many diehards, and the production cost of the film is not high. Friends 2" can continue its reputation and achievements, then Qiyang Media can continue to shoot down and become a series that regularly debuts every year~www.novelmt.com~ as a stable source of income.

Hesitating, repeated, and finally, Qiyang Media will debut "Unfriending" in the third week of May——

"League of Knights 2" is undoubtedly the overlord of the entire May, but "Unfriend 2" debuts two weeks after the movie's release, which can not only avoid the viewing frenzy of the first two weeks of the movie, but also preempt other powerful competitors before they come. The market may be able to attract more audiences by virtue of refreshing themes.

The choice of Qiyang Media is undoubtedly conservative.

If it is other film companies, in view of the phenomenal response of "Unfriending" last year, they will definitely expect the sequel to make a difference in the summer; plus Lu Qian's explosive character, a little hype and publicity, and the film will compete The throne of the weekend box office champion is not a bad idea.

However, Qiyang Media's distribution strategy did not expect "box office champions" at all.

Despite this, the debut of "Unfriend 2" has attracted a lot of attention - Lu Qian's topicality is evident.