Disaster Artist

In fact, Tao Ran's brokerage team is still producing topic traffic step by step.

From the beach poster shooting to the "hostage" media celebration banquet, to the airport fashion leaving Weihai the next day, and finally to the official press release with the brand sponsor, all of them are based on past experience and models. The plan of gilding through the Weihai Film Festival still needs to be completed.

However, time is also fate.

No one could have predicted that this year's Weihai Film Festival was a huge hit, and the most talked-about films couldn't be stopped one after another. Such new-generation leaders and hot topic figures like Lu Qian also need to stand back a little—

Because it's all about movies.

What's more, what about Tao Ran, which has nothing to do with all movies?

In hindsight, Tao Ran chose the worst time to come to Weihai for gilding, and at the same time chose a wrong work for himself. It has been left behind by people, and there is no discussion.

No wonder people always say, "The times make heroes", and vice versa, no, it just doesn't work.

When Tao Ran left Weihai, the hashtag "Actor Tao Ran who shines at Weihai Film Festival" was carefully created by the working team, barely making it to the top ten of the hot search list, and will hang in the ninth position. Form a unique scene in the era of traffic:

In this room, there is a hot discussion on the social network about a traffic niche, and it is very noisy, as if the whole world is paying attention to him.

On that side, Weihai Film Festival "doesn't find this person" at all, and no one cares or discusses traffic niches at all.

So, what does the world look like? In this way, the virtual platform of the Internet divides reality into small squares that are very different.

But this time, what's even worse is that the hashtag only stayed on the list for an hour. It can be clearly seen that the entire traffic has fallen off a cliff, and it has disappeared without even stirring up any waves. A carnival of a small group".

So much so that when Tao Ran returned to Lanchuan, he was extremely low-key, so low-key... that no one knew about it.

Of course, this is what Zhang Yunhui meant. They have been avoiding "excessive use of traffic to create momentum so as to arouse the dissatisfaction of the Weihai Film Festival and the resentment of senior film fans", so they deliberately concealed Tao Ran's return to Lanchuan, and there was no Arrange for any fans and journalists to come and pick them up.

What I imagined in my mind was to go home in a low-key manner and show my humility and heart.

What happened in reality was that it was empty and deserted like a slap in the face.

This situation, I am afraid that no one expected, Tao Ran himself is also confused, looking at the empty airport, lost his soul, as if the Weihai Film Festival is a dream, a hope has never happened. Open your eyes It was a nightmare that was completely erased and completely forgotten.

Up to now, Tao Ran still has not been able to figure out what happened to him this time, and why is the flow not working?

On the other side, in stark contrast, Lu Qian, who left Weihai two days later than Tao Ran, was surrounded by water, and when he returned to Lanchuan, he was greeted by the pick-up team——

Yu Shao didn't make any arrangements, but the pervasive reporters investigated Lu Qian's flight to Lanchuan, and once again killed Lu Qian by surprise.

The only thing that is fortunate is that after experiencing Wei Hai's bombardment, the lineup of less than 200 reporters in front of us is not so exaggerated.

Despite this, nearly 200 reporters still surrounded the arrival hall of Lanchuan International Airport, scrambling to interview Lu Qian's impressions of his first appearance in the Weihai film industry and his opinions on the possibility of winning the award.

However, Lu Qian, who was already "allergic to interviews" in Weihai, did not respond, left the airport very low-key, and walked away.

but!

The photo of Lu Qian arriving at Lanchuan Airport is still on the hot search list. The casual outfit of denim shorts, a white T-shirt, a **** long-sleeved shirt and high-top canvas shoes exploded in just 30 minutes. In the eyes of countless girls, it is synonymous with the perfect "boyfriend outfit".

Off topic, by the way.

The follow-up of the red carpet "Zhuangshan Incident" is still fermenting, but the fermentation method is slightly different from what was expected, and gradually deviates to another unknown track:

On the red carpet of the premiere of "Tourist", the suit that Lu Qian was wearing, the sales figures soared by the rocket, in just 24 hours it reached the top of the suit sales list, and after three days it reached the top of all categories The sales champion of clothing finally took seven days, and Bohan officially announced that it was sold out.

At the same time, Chu Chengbai stated that this suit will not be mass-produced, but will be included in this year's autumn and winter brochure as a special edition of Lu Qian's red carpet.

This also means that the suit became a limited edition, and the value soared again.

If the story only develops here, then Lu Qian and Tao Ran are no different - in fact, it is traffic to bring goods, any traffic artist has such ability, the only difference is the amount of goods; but the follow-up of the story The development is clearly not over yet.

For the next three months, Bohan's men's clothing sales continued to rise, although the increase was not large, that is, about 5%; but for a luxury brand like Bohan, even a 1% increase in sales is worth celebrating. What's more, it has maintained an upward trend for three consecutive months.

And then?

It is rumored that Chu Chengbai personally went to Lanchuan to meet Lu Qian, and visited the cottage three times, impressing Lu Qian with sincerity, and persuading Lu Qian to do something unrelated to the director——

Representing Bohan.

In Bohan's official press release, Chu Chengbai said that Lu Qian always believed that directorship and fashion endorsement should not intersect, but Chu Chengbai didn't think so:

"Concentration, delicacy, bravery, bearing... This is the vitality that Director Lu Qian endowed that set of costumes, and it is precisely the characteristics that Bohan has been pursuing for centuries."

"When the director wears Bohan, my design has life, and at that moment, I knew it was a fateful encounter."

This is the official draft, handwritten by Chu Chengbai, which further demonstrates Bohan's sincerity——

You know, countless traffic artists hope to endorse Bohan, because at the moment when traffic is in power, major luxury brands have begun to invite traffic artists as spokespersons, but Bohan has always been maverick~www.novelmt.com~ So far They have never had any spokespersons, and at most they just invited artists to go on the catwalk or dress on the red carpet.

Everyone knows that if you can endorse Bohan, then the whole temperament and image will be completely different.

Unexpectedly, Chu Chengbai visited Maolu three times and invited Lu Qian to be the first spokesperson in Bohan's history.

and!

When other traffic artists endorse luxury brands, they often sign contracts for a quarter and a year at most, because the brand side also knows that traffic updates are too fast. One month or three months may be a brand new situation. These parties are very shrewd. , how could it be so easy to promise a long contract?

Even for top traffic like Tao Ran and Shi Lei, the endorsement of luxury brands is to renew the contract every six months or a year. The brand side needs to re-examine and judge before deciding whether to renew the contract or not.

So, what about Bohan and Lu Qian?

100 million per year, with a five-year contract.

A contract worth 500 million yuan shocked the entire entertainment industry, and in an instant, all eyes were bustling towards Lu Qian.