Disaster Artist

In the time and space that Lu Qian is familiar with, the change of the tide of the times happened on Netflix, but in this time and space, this glory is carried by the house.

It has only been 16 years since its establishment. Compared with those companies with a history of more than 100 years, there is no comparison. However, in the technology industry, it has a long history, because the elimination rate of this industry is very high. Every day new companies are formed and more companies go bankrupt every day.

It has also experienced at least four bankruptcy crises since its establishment. The company first started out by renting videotapes and DVDs, but unlike other rental stores, their family recruits customers through a membership system, and does not require customers to go to the store to challenge in person And rent, but the way they send weekly and monthly magazines, and then customers complete the rental over the phone and they'll be delivered to their door in person.

Relying on such a special membership service, the house opened up the situation - "send images to the house", this slogan became popular for a time.

However, due to the rapid shrinkage of the video tape and video disc rental market, the housing market has encountered a crisis. They have been constantly adjusting and changing directions during the economic crisis, and the business content has already undergone earth-shaking changes. Exactly seven years ago, housing was converted into television. Machine-on-demand company.

That is to say, they propose their own TV boxes, which can be used to order episodes or movies at will.

The house has signed cooperation agreements with three cable TV stations and two film companies. In the TV box of the house, you can browse all the works of these five companies, including the two giants of Magic Pictures and Peak Entertainment. The copyright libraries of the two companies are precisely the first and third in the entire Lanchuan.

After adjusting the strategy of entering the house, it regained its vitality.

However, three years ago, Fantastic Pictures and Pinnacle Entertainment successively terminated their cooperation with ZZZ, which also directly cut off the lifeline of ZZZ’s TV box copyright library. Not only was the expansion of TV boxes forced to stop, but also the original The passing of customers is also evident, and the company is again in crisis.

This is also the fifth crisis since the establishment of the house.

At this time, the senior executives realized that if they had been relying on others, they would never be able to take the initiative, and the only way was to take the initiative to reverse the situation.

So, the house made an epoch-making decision:

They need to shoot their own episodes.

The choice of drama series instead of movies is the result of many factors. The production cost is part of the factor. The art of film and video still belongs to the big screen is another, and the audience still has not changed their minds. "Movies should be watched in movie theaters." The idea is still mainstream in the market.

In February last year, the first self-made drama "Paper House" was officially launched, and all the content of the entire season was released in one breath, which also became a turning point in changing the times.

From the production mode to the broadcast form, from the content quality to the cast lineup, "Paper House" broke the rules of the entire industry and was born out of nowhere. Then in September of the same year, on top of the Golden Scale Award, the highest award in the TV drama industry, The series received nine nominations and won three heavyweight awards.

So far, the house has completed its transformation again and has become another production company in Lanchuan, and the self-produced and self-sold industrial chain has formed a closed loop and developed rapidly.

In just one year, the number of paid members who have entered the house has exceeded 100 million, which seems to be the hottest existence in the current industry.

So far, however, the rise of home ownership has remained underappreciated for two reasons.

First, because the main position of entering the house is in the field of TV dramas, that is, mobile video has not officially "invaded" the film field, and major film companies still believe that movies should belong to the cinema, and scoff at the rise of the house. , does not think that moving into a house can shake the position of the film industry at all.

Second, because mobile video has not been fully developed, there are only a handful of companies that provide online video services, but they are mainly original short videos, such as game explanations, unboxing videos, and spoof short videos. Wait, it's not moving in the direction of TV series and movies at all.

Everything is still in its infancy.

Even if you are living in your own house, you are still in the first stage of steady and steady progress. At present, the main energy is concentrated in the field of TV dramas, and a lot of investment in film production has not been spent for the time being.

But Lu Qian knows the follow-up development of Netflix in his own time and space, from the debut of "House of Cards" in 2013, to "Roma" winning the Oscar for best director and almost winning the best picture in 2018, the streaming service has been completed. Completely become the protagonist of the times.

And the film leaders who have always refused to believe that streaming media can make a big difference have just woken up at this time. Disney, Warner Bros., Sony Pictures, etc., have been late to start the establishment of streaming media services, and they will enter the pack in 2020. The situation of competition, but Netflix has still developed into the world's top tycoon, and the company's market value has been able to wrestle with Disney.

The wheel of the times is constantly advancing. Some people can only be eliminated by standing still, while others seize the opportunity to reach the top.

Now, Blue Whale Pictures also has such an opportunity.

However, the starting point of Blue Whale Pictures is slightly different from that of Netflix. They established a streaming media platform mainly to allow a richer and more diverse film work to be displayed on the platform, especially those that missed the film festival and awards season. , to encourage directors to develop a lot of creativity.

Therefore, at present, Li Zhai is still conscientiously creating TV series, so before they fully emerge, Blue Whale Films should have two to three years to complete the layout, and grab other large film companies before joining the battlefield, Grow yourself.

Only in this way can they avoid the impact of capital and continue to stick to their dreams.

Lu Qian believes in dreams, but he will not be divorced from reality.

"But how should we cut in?"

Ji Xu raised a very practical question~www.novelmt.com~ According to your idea, we should let the movie be released in theaters first, and then go online to streaming media after the theaters are offline, but this will attract audiences. The power is bound to decrease. "

"And in the Internet age, I don't need to say more about the importance of timeliness. The movie has been released, but the streaming media has not moved. So what can we use to attract audiences?"

"The most important thing is that if a large number of art films are launched from the beginning, the appeal to mainstream audiences is very low. The only thing we can do now is to launch 'unfriend', 'raid', and at most add On 'Purge Humanity' and 'Fast Pursuit', but the audience has already watched it in theaters, why should I sign up for a streaming membership to watch it again?"

Simply put, it's originality.

Either, just like the model before entering the house, to attract audiences with classic old movies, because these works cannot be seen in theaters; or, you must create unique content to attract audiences to pay, relying only on a few movies that have just been released from theaters. Down the movie, which is not attractive to the audience.