Disaster Artist

——"Assault"!

There was a bustling discussion on social networks, putting aside the quality of the finished product, which movie is more worth watching on the big screen, "Frozen 3" and "The Raid"?

The most important thing about the movie viewing experience on the big screen in the cinema is a double impact of vision and hearing. Most of the audio-visual effects of popcorn commercial blockbusters need to be on the big screen to truly feel the power coming from the face, including color, Composition, scheduling, music, sound effects, editing, and more.

The advantage of "Journey of Ice and Fire 3" is that the beautiful computer special effects really create a perfect magical world, and the final battle will challenge the dragon. This kind of picture presentation effect must be presented on the big screen. .

The advantage of "raid" lies in the natural immersion, the sense of substitution from the bystander to the participant, the close fist to the flesh and the blood rushing to the face, showing the unique charm of the movie comparable to magic in an all-round way .

So, if you had to choose one to watch on the big screen, how would the audience choose?

The answer is "raid".

In the fourth week of December, "Raid" returned to the top of the global box office charts, and "Journey of Ice and Fire 3" regrettably retreated to the runner-up position.

boom! Boom boom boom!

Without a doubt, it's a big deal! Following "Boss Speeding", "Raid" defeated "Journey of Ice and Fire 3", and suppressed the streamer film industry twice in a row in the confrontation with strong collisions. It's rare, it's really rare!

In fact, we can already see the clues from the box office trend of the three-day weekend last week. The word-of-mouth stamina of "Raid" is really outstanding; after entering a new week, the competition between "Raid" and "Journey of Ice and Fire 3" has gradually heated up. But the "raid" with excellent reputation is still unstoppable.

In the fourth week of its release, the weekend box office decline once again handed over magical data. The 23% decline caused an exclamation from the professional media-a drop of "raid" under the circumstance that a decline of less than 40% can be called "excellent" Further narrowing, showing incredible box office continuity.

Professionals analyzed that after resisting the impact of different competitors successively, the excellent reputation of "raid" was further recognized, and even those who were not interested in the audience also turned their attention. No one other than "The Raid" could play, so they also entered the cinema one after another to contribute to the box office for "The Raid".

This has also become the key to maintaining the vigorous vitality of the subsequent box office curve of "raid".

And then?

On the fourth weekend of its release, "The Raid" won the box office data of 290 million with a drop of 23%, and returned to the championship after a week.

The "Frozen Journey 3", which competes head-on, fell by 47%. Compared with the sluggish word of mouth, this data is still good, which once again proves that the "computer special effects blockbuster" still has an attractive market. Audiences still want to see "blockbusters", but is this "desire" enough for film companies?

Judging from the data of 210 million over three days over the weekend and 1.5 billion over two weeks, it is difficult for the streamer film industry to be satisfied. After all, the production cost figures are there, and they need to see more explosive figures before they can Profitable -

Of course, the only thing that is fortunate is that it is currently screened globally, but screenings in some regions have been launched one after another. Relying on the powerful distribution capabilities of the streamer film industry, the market box office potential of "Journey of Ice and Fire 3" has not been fully tapped. This is the The ability that Blue Whale Pictures does not have.

However, these are all things to come later. For the audience, the news that "The Raid" has returned to the box office champion has already explained too much.

Who would have thought that the highly anticipated "Journey of Ice and Fire 3", not to mention whether it would be able to wrestle with "Maze Game 3 (Part 1, at least in the face of the "raid", it has been losing ground. This winter Breaking the routine again, it seems that the management layout of the major film companies still needs to continue to spend time.

And, this is still not the end.

After entering January, because the winter market is generally sluggish and there is a lack of strong competitors, the box office stamina of "Raid" once again brings surprises.

Not only the decline in the box office has narrowed, but even in the second, third, and fourth weeks of January, there was a miraculous performance of a counter-attack increase at the box office for three consecutive weeks. I deeply felt the strong appeal of excellent works——

The audience is definitely not unwilling to enter the cinema, but lacking enough excellent works to let them enter the cinema and immerse themselves in the world of light and shadow.

As a result, after returning to the weekend box office champion in the fourth week of December, "The Raid" ushered in a wave of five consecutive championships, firmly occupying the big screen for the entire month of January, and no film work can shake it. The hegemony of such a strong performance has caused waves of amazement.

It wasn't until the first week of February that Lion's animated series "Mian Mian Hai Xing" landed in theaters and topped the championship with 420 million dazzling weekend box office figures, which ended the "raid". "The Five Weeks of the Country.

However, the "raid" box office stamina is still strong. After retreating from the champion to the runner-up, it still firmly holds the top three positions, and then stays in the top ten range until the heat wave of the summer season comes slowly. Retro action movies can still be played, and the sturdy battery life is staggering.

The only thing that can be said is that the audience has been waiting for a good and wonderful retro action movie for too long.

In the end, the release cycle of "The Raid" stretched to thirty-one weeks, and the incredible release cycle did not end until July.

Generally speaking, the release cycle of commercial movies is generally between 20 and 24 weeks, that is, half a year, and then the cinema will decide the offline time according to the box office performance of a single hall; however, the release cycle of "raid" is almost It is about to reach eight months, and the continuous stamina is really amazing.

This is a huge improvement over "unfriending".

It can be foreseen early on that the final box office performance of "The Raid" should surpass that of "Unfriending", creating a new personal high in Lu Qian's directorial career~www.novelmt.com~ Remember the original result of "Unfriending"?

Eighteen weeks after its release, it grossed 2.8 billion at the box office.

Regrettably stopped before the three billion threshold.

What is certain is that the "raid" is far more than that, because in the sixth week of its release, the cumulative box office number has already exceeded 3 billion, and it is still going on in a mighty manner, climbing the peak!

Thirty-one weeks after its release, it grossed 6.6 billion at the box office.

The final box office data of "The Raid" is more than twice that of "Unfriending", although unfortunately it did not reach the seven billion threshold at the forefront of history, and there is still a slight gap; but for an investment With less than 10 million works, and it is an action movie with obvious decline in recent years, such achievements are commendable.

There is no doubt that the name "Lu Qian" finally has a solid place in Lanchuan.

It's not just luck.