Disaster Artist

In the entertainment circle hidden in the spotlight, how many people can see the truth, and how many people only see the truth they think?

I'm afraid not only in the entertainment industry, but also in real life.

But no matter what, the momentum was still created. Even if the development track of things deviates slightly from expectations, Yunxiang Entertainment still found a way to get back on the right track:

Now, everyone knows that the movie "Qingqing" starring Tan Xiao is about to be released, and everyone also knows that Tan Xiao and Lu Qianjian are constantly reconciling their grievances and grievances. It was endowed with more attributes than gossip, which instantly made the Internet boil.

It even surpassed the discussion of "raid" and "boss speeding"——

After all, this time is a "fair duel", because the two films "Raid" and "Qingqing" were both released in more than 4,000 theaters, and this is also the first week of "Raid" full release, both sides are standing on the same starting line On the other hand, there are more possibilities for winning and losing.

Sure enough, netizens always like the new and hate the old.

However, the key is, what is the box office conversion rate of these popularity? How many netizens are willing to actually walk into the cinema to show their support with practical actions?

On Wednesday, the premiere of "Qingqing" landed at the Xia Qiao Cinema on Boxi Avenue. More than 300 media attended. The grand and grand scene attracted countless attention. Moreover, Yunxiang Entertainment also mobilized people and invited a number of high-profile guests to attend the premiere. On the red carpet, the topic of social network is always bubbling up.

Purely from the perspective of battle and momentum, it is not inferior to the "boss speeding" of Liuguang Pictures.

So what about word of mouth?

Comprehensive evaluation by the media, 36 points.

Delicious food, 28% delicious, 38 points; 55% popularity.

This……

If "Boss Speeding" is a bad film, then "Qingqing" is a super bad film.

A netizen's comment was lit up, "Compared with 'Qingqing', 'Boss Speeding' suddenly seems less tormented. Sure enough, movie reviews should be relative values ​​rather than absolute values."

"Boss Speeding" was far below expectations, and countless netizens complained that "it's hard to say a word", but this time, netizens are no longer speechless, they have a lot to say.

"Now I finally know why Tan Xiao came out to apologize. If I don't fight to the death, I guess no one knows about this movie at all, right? Forget it, my movie ticket money is put in my pants pocket and thrown into the washing machine. "

"It's no wonder that it is necessary to hype it up. No one really cares if it is not hyped."

"How can it be so rotten? And it's so rotten that it has no features at all, hahahaha."

"So...Tan Xiao hacked his boyfriend who deeply loved him for such a bad movie, and now his boyfriend has become a promising new director? The story outside the movie is ten times better than the movie. Hahahaha , life really is a circle.”

"Tan Xiao apologizes, are you sure it's not to curry favor with Lu Qian?"

"Unfortunately, the movie is so bad that I don't want to talk anymore, so there is so much gossip and so much blood, and the result is just for this? Tan Xiao, wash your eyes well, if you don't see the potential of your boyfriend, even if you don't see the potential of your boyfriend, your vision for choosing the script is also bad. If it is like this, it deserves to be red."

"We discussed so much, and the result is this? It's really a lonely discussion."

Not good, the situation is not good.

After the "Boss Overspeeding", the word of mouth such as "Qingqing" also began to collapse. Once again, people sighed that the regularity of winter gear is really elusive.

But some netizens disagreed, "Like Director Lu Qian said, if you have time to try to succeed here, it is better to think about how the movie should be made."

Bad reviews, not the winter season, but the crew.

What did the "winter gear" do wrong, and why blame an innocent schedule like this? Regardless of the schedule, the audience is not a fool after all. Good-looking works and correct publicity can always be seen by everyone.

Propaganda is just propaganda after all. If you want to effectively convert the results of propaganda into box office, the quality of the work is the most important link, and then you may need to add a little luck - in the final analysis, it is still "the right place and the right people", No link is missing.

Just look at the box office performance of "The Raid."

Monday, working day.

"The Raid" finally ended small-scale screenings and was launched in 4,300 theaters around the world. This also means that audiences can finally walk into the theater to watch this work as they want. Curious audiences can't wait. Swarming towards the cinema, the scene is spectacular.

The major theaters are also happy to see it.

On the one hand, after the thrilling three consecutive championships of "Maze Game 3 (Part 1, the pace of harvesting the box office has slowed down significantly, and the most watched super blockbuster "Journey of Ice and Fire 3" at the end of the year still needs to wait patiently; on the other hand, the competition in the same period The rival "Boss Speeding" rushed out of the competition early, and before the premiere of "Qingqing", the film schedule from Monday to Wednesday was naturally the "raid" family.

As a result, the alignment ratio soared at a speed visible to the naked eye.

In the end, the single-day box office took 130 million.

The astonishing box office performance made it clear to everyone that the "raid" was coming. Countless audience members shouted, "Finally, a movie that is refreshing from the beginning to the end is born", and then poured into the cinema, hoping to be able to make it as soon as possible. Feel the happiness and enjoyment of the adrenaline rush.

Then, the single-day box office on Monday and weekdays also exploded.

Audiences who were looking forward to retro action movies suddenly found out after watching the movie that the immersive experience of the "raid" at the audiovisual level made the action movies full of new vitality. It's also an incredible viewing experience.

Surprisingly, under the background of high reputation and high expectations, the score of "Raid" did not drop but rose. In just one day, the score of Qingzhu actually rose by 0.1.

incredible!

Immediately after ~www.novelmt.com~ Tuesday and Wednesday also ushered in a blowout on weekdays. Although the box office figures are slightly lower than Monday, the single-day box office has always maintained a volume of about 80 million, which deeply makes people feel To the excitement and excitement of the market, I can't wait to flock to the cinema to enjoy the impact of the big screen.

After the premiere of "Qingqing", word of mouth collapsed, and it did not bring any threat at all. Instead, more audiences went to the cinema for the "raid". I don't know if Tan Xiao's hype was for Lu Qian's wedding dress. .

In the three days of the weekend, "Raid" broke out of the classic box office curve of "Friday is greater than Saturday is greater than Sunday", marking Friday as the peak of the influx of fanatical fans into the cinema, and the energy accumulated in the early stage of publicity and excellent word of mouth finally gained All released.

673 million.

Among them, the single-day box office on Friday was as high as 270 million, and the brilliant performance made the whole market cheer and applaud.

And "Qingqing"?

Is anyone still paying attention to "Qingqing" at this time? Wait, why does anyone need to pay attention to bad movies? Shouldn't you be watching a good movie to please yourself?