Disaster Artist

In just forty-eight hours, the wind was surging and the clouds turned back and forth.

Streamer Films and Blue Whale Films have made their own moves, and the publicity battle on social networks is being staged vigorously. It is indeed the most anticipated duel this winter.

In terms of "raid", it still went its own way, and opened up a new battlefield in a different way, but in terms of "boss speeding", it immediately discovered the loopholes of its opponents. freed.

Then, slowly divert traffic from day to day, and make the popularity of the hashtag a wedding dress for "boss speeding".

However, the propaganda team of "Boss Speeding" soon discovered the hidden trap-

They, as if maybe as if maybe... smart were mistaken by smart, and in turn made wedding dresses for others.

This is going around, who is making wedding dresses for whom?

Wednesday is over; Thursday is over.

On social networking platforms, there are more and more posts asking about "raid", but "boss speeding" is gradually quieting down.

As expected, the audience is not a fool, they also have their own judgment and ability to choose. If they really want to join the craze of retro action movies, they also need to choose a correct movie, otherwise they are not blind.

The rating numbers will not lie. Even if the propaganda of "The Boss Over Speeding" is overwhelming, the gap in word of mouth is too great to bear to look directly at. It is clear at a glance which is better and which is worse. Naturally, the popularity of the "raid" is also Gradually, the vain reputation of "boss speeding" became more and more prominent——

At this time, the word of mouth has not yet settled, and the comprehensive review of the media is very good, but the movie that the audience refuses to join has always existed objectively, and the audience is more curious, "Is it really that good?" The movie is even better", "It will not roll over when it blows so badly now".

In addition, Lu Qian edited three versions of the trailer, the mysterious version, the sharp version and the artistic version, which showed the charm of the movie in different styles, and whetted the audience's appetite early, and wanted to enter the cinema as soon as possible. There are also more and more audiences of rebellious psychology who "severely criticize and criticize".

but!

"What? Sold out?"

When the audience was about to buy movie tickets through the ticketing app, they found that all the shows on Friday, Saturday and Sunday were sold out. It looked like a ghost field where someone deliberately emptied the ticket warehouse. There was also a voice of doubt on the Internet, suspecting that everything was a scam by Blue Whale Pictures:

Everything from word of mouth to attendance.

This time, the controversy and chaos have not had time to liven up, and it has been pressed down for the first time——

"Don't throw dirty water if you don't know the situation. 'Raid' has long ago decided on a small-scale screening mode for the first week, not because of the ghost scene, but because there are too few screenings on the opening weekend. It's sold out."

The audience who really liked Lu Qian, the audience who really paid attention to the "raid", and the audience who really paid attention to this action movie showdown, have already known the news.

The netizens who made a fuss did a search and found out:

indeed so.

On a global scale, there are 700 theaters in 430 cities. Like the previous retrospective, the first week of screenings of the "raid" will continue to be held in the same venue. This is a plan that has been determined for a long time. They are ignorant of their own.

At 8:00 a.m. on Thursday morning, 12 hours after the premiere of "The Raid", "The Raid" is also open for pre-sale on all major ticketing platforms, but only for the next three days on the weekend.

In less than 30 minutes, all the movie tickets in major cities have been sold out. At present, there are still some movie tickets left in third-tier cities or remote areas or special time periods, but there are not many left.

Obviously, people want to see what the movie is all about for the first time.

If this is hunger marketing, then this marketing strategy is really successful!

There are only one or two cinemas in each city showing "The Raid", not focusing on the layout of the big cities, but focusing on global coverage, ensuring that more cities and more areas attract local audiences, while also ensuring that these cities All audiences can participate.

Naturally, movie tickets are in short supply.

In a big city like Lanchuan, it made an amazing decision to break away from the cinema chain. It called up five big screens alone and continued to show "The Raid" 24 hours a day. As for other big screens, they continued to show online. movies on, including "The Boss Over Speeding".

This move is undoubtedly bold and aggressive, but after "unfriending", the detached cinema has once again won praise and praise from avid fans——

To a certain extent, the screening strategy that goes beyond the theater line and adapts to local conditions also eases the audience’s demand during the screening period. After all, the market demand in big cities still far exceeds that in small cities.

Even so, there is still no way to meet everyone's needs, and scolding is still inevitable.

The complainers muttered cursingly: Why are there any screenings? Is it because the quality of the movie is not good and you are worried that it will not be able to stand the test? Is such a limited theater release just to control the trend of word-of-mouth?

But the muttering was just muttering after all, but there was no momentum.

However, the muttering of these complainers is not without market, because the supporters also complained——

"Director, don't be so unconfident, let go of your hands and feet for a full release."

"Is the crew a little too cautious? How can a small-scale screening meet the needs of the audience?"

"In order to watch a movie, I grabbed the first one at 8:30 in the morning, which is about the same time as work time, and I also fought hard."

"It's not fair! Forget about third-tier cities, and there are only two cinema chains in first-tier cities, which is not enough, okay?"

"Please increase the screening! Please expand the screening! Is it because you are worried that the impression will not meet expectations and will lead to the collapse of word-of-mouth, so you control the number of theaters? Please be more confident, okay?"

"Oh, it's really absurd. It's the first time I heard that commercial movies are being screened."

"I can't believe ~www.novelmt.com~ I didn't get a single movie ticket for the afternoon and evening shows for three consecutive days."

"Haha, I grabbed two! Going to see it with my good brother! Oh yeah!"

Chatting, rustling, calls for extra sessions, calls for complaints, calls for protests, calls for complaints, all kinds of calls swept the entire network.

With such a grand occasion, people can't help but worry about the appearance of scalper tickets. An ordinary movie ticket is hyped to a sky-high price, but Blue Whale Pictures made preparations early and issued an announcement as soon as possible, reminding the audience that there is no need to buy scalper tickets at high prices. , because "The Raid" will be in full release starting next week.

"The best way to crack down on scalpers is to cut off the market, protect your own rights and protect the rights of every audience."

Although there are still a few Internet celebrities or fanatical fans who bought scalper tickets, considering that the "raid" will be fully released in the next week, the madness of the market has been controlled after all, and then the expectation value has further slowly climbed——

As never before, people are looking forward to the next week more than the weekend.