Disaster Artist

What is meant by "it's not that the 'raid' is worth looking forward to, but that the retro action movies are worth looking forward to", aren't the two the same thing?

On the other end of the phone, Lu Qian seemed to be able to see through the eye-exchanging thoughts in the conference room.

"It's two different things."

"If you focus on the film itself, then all the topics will fall on the two films, and the rising expectations are likely to become poison, but instead make the audience start to pick on the thorns, dislike the finished film as not meeting expectations, all discussion topics It revolves around two films."

"This is also precisely the goal of the other party, to destroy a movie by flattering it."

"But when you focus on genre films, the whole picture is different."

To put it simply, when people expect a movie with 90 points, they will naturally not be satisfied with 80 points, and they may be disappointed and eventually fail at the box office; when people expect 60 points , then the movie will exceed expectations, and even the box office may usher in an explosion.

The deviation of the expected value has a very intuitive impact on the movie box office.

Now the "raid" is already difficult to ride a tiger. In the early stage, Blue Whale Pictures' own publicity, the mid-term streamer film industry's fuel and vinegar, coupled with Lu Qian's own topic effect, the expectation value is constantly rising, and everyone wants to see it. Another fantastic movie.

It's not that Lu Qian has no confidence in himself, or that Xiu Zhongjun and others have no confidence in Lu Qian, but that Liuguang Films has not left room for manoeuvre——

The audience's expectation is already 100%, and then the "raid" will be released. Even if Lu Qian performs well again, the movie can reach 90% or more, but 90% is not 100% after all, and the audience is still very difficult to be satisfied.

This is the true power of "slaying".

But Blue Whale Pictures couldn't change his mouth and said, "Oh, the movie is not that good, you don't expect it." Such a cooling move is likely to be self-defeating and ruin all the efforts of the movie's early promotion.

and!

From a large-scale public screening to a small-scale screening, such a move itself has the meaning of "lack of confidence". Even if the audience does not think so, the coveted streamer film industry will definitely fan the flames and let everyone know: Lan Whale Pictures was scared.

dilemma.

This is the "raid" dilemma.

As for Lu Qian's method, the first step is to draw people's attention. The focus of attention is no longer simply the head-to-head confrontation between the two movies, but rises to the height of the entire movie genre:

On the one hand, it maintains the audience's expectations for "raid", and on the other hand, it emphasizes the audience's nostalgia for retro action movies.

How does it work?

"I think we should cooperate with Dome Cinema and Transcendence Cinema to open a retrospective of old movies."

Lu Qian's words took a sharp turn, including Xiu Zhongjun and Qu Yushi, none of them could keep up with the speed of his imagination.

Why did you suddenly switch from a new film distribution strategy to a retrospective of old films?

What is this with what!

"Starting from mid-October or late October, we have selected 500 to 700 movie theaters around the world, with an average of one or two in each city, mainly to ensure a wide coverage and allow as many cities as possible. Participate in the activities and focus on the wide range of publicity.”

"Then, in these theaters, we hold a 'retrospective of retro action movies' twice a week, such as Wednesday and Friday, and three shows a day are enough to show classic retro action movies from different periods."

"For example, 'Raptor Crossing the River', 'Red Zone', 'Speed ​​Moment', 'Security Story', 'Passionate Speed', 'Climber', 'Masked Warrior', 'Knight', 'Swordsman' , 'Bodyguard', 'Kill David', 'Legend of Chu Shuai' and more."

"By playing these movies, we can reawaken the audience's nostalgia for retro action movies. Compared with the new era action movies that are mainly hot weapons and serial explosions, there was a time when the computer effects were not enough and only real guns could be played. Retro action movies created the brilliance of an era."

"Those classics, after time, can still stand the test."

Slowly, slowly, everyone in the conference room focused on Lu Qian's words, even if Lu Qian was not at the conference room at this time, only the voice was transmitted through the phone, but he could still firmly control it. The atmosphere of the meeting room.

Then, Xiu Zhongjun was the first to understand Lu Qian's intentions.

"Director, do you hope to awaken people's love for genre films through such a retrospective, and then naturally substitute it into our works?"

That is to say, don't shout "'raid' good'raid' wonderful'raid' croak", but jump out of the "raid VS boss overspeed" individual confrontation pattern, rise to the level of genre movies, and let the audience like retro action again movie, and then naturally expect the release of "The Raid".

More importantly, as a result, the audience is looking forward to retro action movies, not "raid", and the expectations have been subtly shifted——

There are no other retro action movies on the market today, and "The Raid" is the only option.

Then, the audience will not only not make things difficult, but will be more tolerant. Once the "raid" reaches 80, the audience will warmly welcome them with their hands and feet.

"right."

Lu Qian was very satisfied with Xiu Zhongjun's sharpness.

"And I want the audience to connect with the cinema."

"Remember when we were kids? What we like is a movie theater, those conductors, those popcorn, those memories with family and friends, those moments of kissing with first love, sometimes even more vivid than movies, We habitually go to that movie theater as part of life.”

"But now that there are more and more large chain theater chains, convenience has become the primary condition, and that connection has disappeared."

As he spoke, the thoughts in Lu Qian's mind gradually took shape, the words became faster and faster, and the whole blueprint was slowly laid out.

"Through this retro action film retrospective~www.novelmt.com~ I hope to reconnect the audience with the cinema."

"We need to pick the right cinema, like the Dome, where audiences come back again and again for the retro action movie retrospective, and then 'The Raid' acts as the retrospective's closing film, also synchronised at those cinemas. Released, opening a new prelude to a new era of retro action movies."

"We want to implant the concept in the audience's mind that retro action movies used to be brilliant, and then the slump disappeared for a long time, and now 'raid' will reawaken interest in this type of film and become a new benchmark ."

wonderful!

Incredible!

From small to large, and from point to surface, this plan completely makes the audience's expectations and emotions for the movie shift ingeniously. As long as the quality of "raid" is not too bad, "memory killing" can make The movie was invincible, and then virtually suppressed the "boss overspeeding" and completely reversed the situation.

After all, Qu Yushi couldn't hold back. He slapped the table and stood up, expressing his excitement with his body movements, "High! It's really high!"