Disaster Artist

"Indeed, they did it on purpose and came prepared."

Xiu Zhongjun nodded lightly, agreeing with Qu Yushi's statement, and all eyes in the conference room gathered.

"Have you noticed the recent news trends?"

Everyone in the conference room looked at each other, entertainment gossip news was overwhelming, they weren't quite sure what Xiu Zhongjun was talking about, and what trend was it?

In the end, Qu Yushi was the most sensitive, "Could it be the interview with Fan Li?"

Xiu Zhongjun nodded his head in satisfaction. Although Qu Yushi usually seems to be bluffing and noisy, in fact, Qu Yushi's keen sense of smell in the market is a natural ability, which is why he recommended Qu Yushi to take over the publishing department. The reason is definitely not to promote his direct line.

"In the interview, he praised the 'raid' crew, and thought that the director's use of Hong Jiaban as the main cast was a bold but worthy move. He looked forward to the director's ability to bring back the trend of retro action movies."

To put it simply, Fan Li, the hero of "Boss Speeding", praised the "raid".

"Moreover, at least four media outlets have stated that 'The Raid' is the most anticipated work this winter."

Xiu Zhongjun continued to add.

Someone in the conference room asked, "Isn't this a good thing?"

Qu Yushi sighed lightly and explained instead of Xiu Zhongjun, "If there is no set schedule for 'Boss Speeding', it would be a good thing, we are the only action movie in the winter schedule, no matter how good or bad, the audience will Went into theaters because of anticipation, so our opening weekend box office could explode."

Subsequent box office will depend on word of mouth.

It is precisely because of this that Blue Whale Pictures has also been issuing relevant announcements, praising the reasons why the "raid" is worth looking forward to from different aspects.

But now that "Boss Overspeed" is set, the head-to-head competition of the same type of movies will follow, and "Boss Overspeed" is pressing them everywhere.

"If the word of mouth of 'Boss Overspeed' fails, the audience's expectations for action movies will plummet, which will directly affect our premiere results."

"If the word-of-mouth of 'The Boss Over Speeding' breaks the table, then the audience's expectations for us will reach a whole new level. Once the quality of the finished product is not so amazing, on the one hand, the swearing will pour down on us, and on the other hand, the audience will Would have liked the 'Boss Overdrive' movie even more."

"Simply put, they're invincible."

Qu Yushi's keenness to the market is very professional. In just a few words, he has already seen through the cleverness of the actions behind Streamer Films. He exaggeratedly sighed again, and his whole body showed a "big" font and was lying on the boss chair exaggeratedly. inside.

"It's called slaughter."

This move of Liuguang Pictures can be called brilliant, and the real cleverness lies in "killing without leaving a trace".

Originally, there was a gimmick of "malicious competition" when the "boss speeding" hit the "raid" schedule, but the streamer film industry has been touting the "raid" inside and out.

Not only did it make full use of the positive rendering of Blue Whale Pictures' early creation of expectations, let Blue Whale Pictures step into the trap and join the ranks of "praise and kill", and then add fuel to the flames behind the scenes to make "praise and kill" more ferocious.

Moreover, he lowered his stance and played a good person, quietly eliminated all those negative remarks, and played a kind and kind image in front of the public.

This behavior can be called "green tea".

Moreover, Blue Whale Pictures can't act rashly, otherwise, it will be labeled as "I don't know what is good or bad", and it will become a provocateur.

It can be said that Blue Whale Pictures is indeed in a dilemma.

This is the real strength of Liuguang Films. It is a two-pronged approach, both overtly and covertly. It is cheap and good.

Now Blue Whale Pictures has been riding a tiger:

If the "raid" continues to be touted, then the expectation value will probably reach an unsatisfactory height; if the market cools down, then the streamer film industry will certainly not let it go easily, but instead adds fuel to the film and puts the film in an embarrassing position.

So what should they do?

Qu Yushi was using body language to express his depression, but Xiu Zhongjun seemed to have made up his mind.

"If they want to kill, they are sure that our work will not meet expectations, but what if we really meet expectations or even exceed the expectations of the audience?"

Then the movie box office will burst with unimaginable energy like "unfriending", and the streamer film industry will also shoot itself in the foot.

Qu Yushi was about to sit up straight, but when he got up, he tried so hard that he overturned the car and fell to the ground, causing the entire conference room to be startled. The eyes showed surprise.

"Have you seen the director's cut? How is it? Is it good? Isn't it amazing?"

"No. I haven't seen it."

Xiu Zhongjun's answer was so natural that Qu Yushi was stunned, and then burped, a particularly loud burp.

Xiu Zhongjun ignored Qu Yushi's stunned expression and continued.

"We have a way to control the situation: point-and-click."

The so-called point projection is the literal meaning, partial projection.

Generally speaking, screenings with less than 500 theaters are called spot screenings, while those with more than 500 theaters are called public screenings. Below 1,200 theaters, the latter has more than 1,200 theaters.

These boundaries are not clear-cut demarcations, but only a conceptual statistic.

It can also be seen as a test of the water. If word of mouth collapses, then there is no need to release it on a large scale. It is just a small release to see if the cost can be recovered. Even if it doesn’t work, it can stop losses in time; It is possible to adjust the release range rhythmically.

"Unfriending" started from point-to-point and then ushered in a full-scale explosion.

Now that "raid" faces the slaughtering strategy of the streamer film industry, spotting is indeed a good way to deal with it, but it is not without the impact of recoil.

Qu Yushi immediately caught the loophole, "However, if we return to the point-and-shoot mode, does it mean that we have no confidence, and it will affect the audience's expectations early on?"

"So we need to plan well for screening~www.novelmt.com~ How could Xiu Zhongjun not know, "We are not screening in one or two theaters, but in hundreds of theaters, no Because we don't have confidence in movies, but because we want to be able to interact with audiences in close proximity to each city. "

Different plans have different meanings.

"Moreover, if we take a step back and choose point screening, the negotiation with the theater chain should also be able to open up the situation. They don't need to offend the streamer film industry, and they can adjust the screening strategy with our point screening, and we will have more room for maneuver. "

Xiu Zhongjun's mind has initially formed a framework concept——

Even the streamer film industry is threatening, so what? Movies are not necessarily successful if they have confidence and strategy, and the business field is full of countless possibilities.

Taking a step back, they will be able to regain control of the initiative.

However, there is a problem with this approach.

"Will the director agree?" Qu Yushi's eyes were uncertain.