Disaster Artist

From the autumn to the winter, the craze of the awards season continues. From the film festival to the awards ceremony, the film market is full of noise.

However, these films are generally art films aimed at awards ceremonies, and the box office performance is unsatisfactory. Naturally, film companies are aiming at the market gap of this schedule, looking forward to making full use of the intensive holiday gap to detonate Box office, kill a **** way.

Since November, major film companies have appeared one after another.

First came the family-friendly cartoon "Fantastic Six" by Fantastic Pictures, then the mid-budget comedy "Absurd Holiday" by Qiyang Media, then the black comedy "Xiaoyu" by Tianshan Pictures, and finally, the heavyweight of Damen Pictures. Pound Teen Adventure Movie "Maze Game 3 (Part 1.

One after another, although it is not as vigorous as the summer season, and the bayonet is red, they can still feel the good intentions of the major film companies. They all know that the winter season has box office potential, especially when the holidays are intensive, but At present, the rules have not been explored, so they are always trying to hit the market with different styles and types of works.

After entering December, with the atmosphere of the new year, the film company's works are only more or less.

The annual anticipation masterpiece "Journey of Ice and Fire 3" of the streamer film industry, the cartoon derivative film "The Great Rebellion of the Penguins" and the mythical blockbuster "Gods" by Lion Pictures, the song and dance comedy of Yunxiang Entertainment " Qingqing", in addition, another small-budget cartoon "Escape from the Jungle" by Fantastic Pictures and "Invincible", a biographical film by Qiyang Media, are also on the list.

It is one after another, and one characteristic can be clearly seen, that is, "no characteristic", what does it mean?

In the summer season, film companies often plan early and accurately locate all types of films to accurately target the target audience. The routine can basically be seen. Moreover, the most important and largest works of major film companies are usually placed here, and they will compete together. .

But this is not the case in the winter season. Film companies often throw away those uncertain projects, especially those projects that seem to be able to compete for the summer season but the internal previews failed to meet expectations. No matter what style, they are all concentrated here. Try it out.

Anyway, the entire market does not have an accurate idea for winter gear.

Of course, there is also a film company that is an exception: Damen Films.

How did the door film industry rise? The answer is winter gear.

Because the summer file has been managed by major film companies without any leakage, from the schedule to the film arrangement, from positioning to publicity, the entire mature system operates like a precision instrument, and other small companies have almost no way to attract attention in the summer file-because the theater chain Resources, media resources, and publicity resources are all firmly held.

So Damen Pictures originally aimed at the winter season. After all, it is still a mess here, and companies big and small have opportunities.

They first made history with the vampire zombie teen love movie "Warm Corpse" trilogy in late November and early December, and continued to refresh box office records; then they made history with the teenage utopia adventure film "Maze Game" "Consolidating one's own audience, instead, is a strong rise in a different way.

It is precisely because of this that Damen Pictures is very serious and devoted to the cultivation of the winter season. Every year, it ensures that at least one blockbuster and two low-cost works land in the winter season. In the past five years, it has firmly maintained the throne of the winter season champion. Almost all records are under the name, and they seem to have opened up a new battlefield here.

Seeing that Damen Films has gained a firm foothold in the winter season, other film companies are naturally jealous and have begun to take action.

At present, the most active one is the rich and powerful streamer film industry. The "Journey of Ice and Fire" series is a work that can set off a **** storm in the summer, but the streamer film industry has such a courage to do what it says, and then settle in the winter. files.

However, judging from the box office numbers of the first and second installments of the "Journey of Ice and Fire" series in the past two years, it's not bad, but it's still significantly worse than "Warm Corpse" and "Maze Game". For a while, this year, the streamer film industry has also stepped up its publicity efforts, looking forward to "Journey of Ice and Fire 3" to set off a huge wave.

To put it simply, winter gear is a "fight".

After careful consideration and deliberation, Xiu Zhongjun finally chose the first week of December.

In the midst of the melee, there is no correct schedule, only a suitable schedule. According to measurement and judgment, the first week of December is the most suitable schedule for the "raid".

First of all, before it's too late, get on the stage while the heat is still there.

Second, there is no strong enemy.

Two weeks ago, "Maze Game 3 (Part 1 debuted, and by the first week of December, it will be the third week of its release, and the market share should have declined; two weeks later, "Journey of Ice and Fire 3" It's about to debut, no matter what the box office numbers are, but the publicity is sure to be overwhelming.

In other words, the first and second weeks of December are the window period.

Of course, Blue Whale Pictures has seen the window period, and other film companies have no reason to not see it. There are quite a few movies released in the same period, but the competitiveness is not so strong. Overall, the "raid" still has the power of one game.

At that time, the competitors that "raid" needs to face head-on include "Escape the Jungle" of Fantastic Pictures and "Qingqing" of Yunxiang Pictures.

One is an animated film and the other is a comedy film. Although it is backed by a big tree and the propaganda is overwhelming, I am afraid that Blue Whale Films will be difficult to compete. However, because of the different types of themes, the "raid" may still open up the situation in a different way, Xiu Zhongjun said. I think this schedule is the best option.

After communicating with Ji Xu and Lu Qian~www.novelmt.com~ it was determined that the post-production of "The Raid" could be completed before November, and Xiu Zhongjun also made a formal decision and started formal negotiations with major theater chains.

"The Raid" is the first independent film released by Blue Whale Pictures, and they need to renew the previously signed agreement with the theater:

From the screening venue to the screening period to the number of screens, the box office share also needs to be further subdivided into the proportion of the first week, the proportion of the second week to the fifth week, the proportion of the fifth week to the last week, and even the minimum number of weeks for the screening period, as well as promotional posters The placement of people in the movie theater, the frequency of trailer videos on movie theater billboards, the promotion requirements of conductors when recommending movies, and so on.

Issuing is definitely not that simple.

Whether it is a film company or a theater chain, they all hope to sign a long-term cooperation agreement, treat all works equally, and then make local minor adjustments according to the actual situation. Just do it.

Negotiations are deadlocked.

However, at this time, the streamer film industry announced that the action movie "Boss Overdrive" has finalized the schedule and will be fully released worldwide in the first week of December.