Disaster Artist

In fact, theaters are very particular about the number of theaters released. Laymen tend to only look at the quantity, 3,000 theaters or 5,000 theaters. This is the intuitive difference visible to the naked eye; but real insiders pay more attention to quality. Output and publicity effects may be two different things.

The theaters in the city center and the theaters in the suburbs are "one theater"; the theaters in crowded shopping malls and the theaters without integrated functions are all "one theater"; The theaters with eight screenings and the theaters that arrange one screening a day are also "one theater".

Similarly, the filming ratio is the same. From a quantitative point of view, a 30% filming ratio cannot be measured together with a 70% filming ratio, but if a 30% filming ratio is placed on all the big screens in the golden age, 70% % of the filming ratio is all placed during working hours or even in the early hours of the morning?

See, here's the difference.

Statistically speaking, numbers don't lie, but in the movie box office market, there are more complicated factors behind the same numbers.

The sincerity of Echo Theater is reflected here—

quality.

Perhaps in terms of the number of theaters, there are only 600, which is not too many, which is basically the same as Qingshan Cinema; but the quality is very good.

The theaters are all in areas with high passenger traffic; the screens are all in use—except for "Jedi Knight 8", the number of film schedules for other movies has been reduced; Samurai 8" has been unable to squeeze into the 8 o'clock prime time.

burn one's boats.

put all one's eggs in one basket.

Apparently, Echo Cinema also realized that they were late and missed the best opportunity for "Starfall City" to sweep the box office, and also missed the best time to cooperate with Blue Whale Films; the only thing they can do now It is to make up time, in order to get out of trouble, it needs to pay more.

Facts have also proved the wisdom of Echo Cinema—

The market responded positively.

Monday, January 8, at nine o'clock in the morning.

Lan Chuan just woke up, and it’s the beginning of a new day and a new week. In a blink of an eye, the joy and relaxation of the New Year has passed for a whole week, and then work will enter the rhythm of the cycle again, but the laziness brought about by the aftermath of holidays And misery permeated the office.

The office of Echo Theater is even more so, filled with a kind of uneasiness.

Last week, the company made a bold and almost crazy decision, defected to the theater alliance, officially screened "City of Starfall", and surrendered to Blue Whale Films.

While personally, employees are happy that they can finally watch "Starfall" with employee discounts instead of sneaking like spies to catch the movie at a rival theater, one or two need to be careful. Be cautious in your words and deeds to avoid revealing your whereabouts.

But at the company level, no one knows what this means.

Now, the box office is about to be announced, at least we can see from the market reaction, is their bold decision to go ashore in time or kill themselves?

Zheng Haipeng tried his best to suppress his joy but couldn't control his joy, even his footsteps were windy, almost trotting all the way forward.

boom-

Zheng Haipeng pushed open the door of Lin Fenghua's office, his face was full of joy, he suppressed his suppressed emotions, and finally the blowout exploded uncontrollably.

"Boss Lin, the weekend box office is out."

Standing in front of the floor-to-ceiling windows, Lin Fenghua looked calm and breezy, as if he had a well-thought-out plan, and he maintained 100% confidence in his decision-making, but if you look closely, you can see that his slightly tense shoulders revealed his tension and anxiety. Apparently, he's also waiting for the results.

"How much?" Lin Fenghua only said one word, and then realized that her throat was a little dry——

In fact, Lin Fenghua knew that the box office performance of "City of Falling Stars" was only the first step, and the competition at the capital level could not be shaken by the box office of a single movie. What they needed to calculate was the benefits of subsequent streaming media, so , There is no need to be shaken by the box office of "Starfall City".

But it is undeniable that "City of Falling Stars" is a lever, just as Lu Qian has become a label and a symbol of a belief, the performance of this work has also become a key for Blue Whale Pictures to break through the sanctions imposed by the theater alliance. And become a symbolic milestone.

It affects the whole body, the better the box office of "City of Falling Stars", the more confident Blue Whale Pictures is in its follow-up plan.

Zheng Haipeng also swallowed a mouthful of saliva, "23.8%."

Lin Fenghua was stunned, and the first reaction in his mind was, "Drop?"

The decline in the fourth week of release is still controlled below 30%, which is excellent, very, very excellent. There should be no problem with the box office of "Starfall City" breaking through 6 billion. Lu Qian is indeed Lu Qian, following "Deadpool" After writing a box office miracle again, the sanction order of the theater alliance has completely expired.

However-

Zheng Haipeng shook his head, "No, increase."

Lin Fenghua's body trembled slightly, and he took a step forward abruptly, looking at Zheng Haipeng in disbelief.

Zheng Haipeng could also deeply feel Lin Fenghua's turbulent emotions, and nodded vigorously to express his affirmation, "Mr. Lin, I am not wrong about the increase, and I am not wrong. It is an increase, an increase of 23.8%!"

"What!" Lin Fenghua lost her composure and blurted out an exclamation.

Zheng Haipeng was trembling all over, raised his hands high, and gave an affirmative answer again, "The increase is the increase!"

"... Grass." After all, Lin Fenghua couldn't hold back, and cursed.

Lan Chuan, has lost his mind—

As mentioned before, the box office market has laws, not man-made laws, but the laws summed up after half a century of prosperity in the commercial market, which has become a reference for major film companies to carry out publicity and promotion, and further improve the film industry. industrialization.

Of course, there are occasional exceptions. The appearance of these miracles often subverts the laws of the market, and the appearance of each work is meaningful.

But now, all market laws have become a joke in front of "City of Falling Stars". This work has written one miracle after another with an unreasonable gesture of sweeping thousands of troops, and it has reached a new peak in the fourth week of its release. UU reading www. uukanshu.com Even shock and shock are not enough to describe people's mood.

In the fourth week of release, the weekend box office did not fall but rose, and the increase was as high as 23.8%. Words have completely lost their value.

Such a scene does appear occasionally, but it often appears in works that are screened or screened on a small scale.

For example, in the first three weeks, it was screened on a small scale, and then the scope of screenings was gradually expanded. The box office figures on weekends will naturally rise steadily.

For another example, the movie is always shown in less than 500 theaters, and the box office figures on weekends are not high, and the box office has ushered in an increase through effective publicity.

However, it has been released in more than 1,500 theaters, and the weekend box office has reached more than 500 million. As a result, it can also usher in an increase in the third and fourth weeks of the show. Such a situation has never happened before. This is a strange phenomenon that completely violates the laws of the market.

Shocked, the self-proclaimed professionals in the industry have completely lost their minds, and they don't even know how to evaluate—

So, this, is this a monster?