Disaster Artist

"City of Falling Stars", an unknown.

From a positive point of view, the film's excellent word-of-mouth has undoubtedly laid the foundation for the box office explosion, and this is undoubtedly one of the most word-of-mouth movies of the year.

From a negative point of view, the objective factors that limit the box office explosion on the opening weekend still exist, and the bonus of the family carnival schedule may not be applicable.

The most important key is, what is the positioning of the film by Blue Whale Films——

Commercial film? Or an art film?

Going to the world premiere of the Blue Summer Film Festival is undoubtedly the positioning of an art film, and winning the Golden Kite Award is a proof of the artistic value of the film; but the subsequent promotion and distribution are carried out in the form of mainstream commercial films, which can be seen in all aspects. It shows the confidence of Blue Whale Films in the box office.

For a long time, Lu Qian has been trying to imitate the boundary between commercial films and art films. This was the case with "Tourist" and "Lover" last year, and now it continues to "City of Falling Stars", which can be said to be in the same line.

But for the general public, changing stereotypes does not happen overnight. The label classifications of "business" and "art" still constrain their thinking. Just look at the box office data of "tourist" and "lover".

All kinds of contradictions and conflicts, and because of a series of different reasons, accumulated little by little on the "City of Falling Stars", which led to the current situation, full of unknowns and challenges, everything is possible.

Even Lan Chuan paid close attention to—

On the contrary, Blue Whale Films, taking it easy and step-by-step, in the face of chaos and crisis, showed the composure and calmness that is not suitable for a small workshop.

December 31st of this year happens to be Sunday, that is to say, at the moment of passing midnight, it will enter Monday and also the New Year.

Blue Whale Films took a new approach to start a new round of promotional activities—

"Join hands with the one you love to watch the stars fall on New Year's Eve."

On the social network, a trend is sweeping mightily.

Some people say that if you watch "Starfall City" at 10:03 on Sunday night, then you will see the most heartbreaking but also the most intoxicating stare at the New Year's Eve.

Some people say that if you enter to watch "The City of Stars Falling" at 10:12 on Sunday night, then at the New Year's Eve, you will join your loved ones and immerse yourself in the magnificent romance of flowing clouds and flowing water.

Some people say that if you watch "Starfall City" at 11:05 on Sunday night, then the New Year's Eve will see the romantic moment of falling in love, and everyone should kiss their lover affectionately .

There are endless jokes.

But the core idea is the same, "The City of Stars Falling" is undoubtedly the best choice for the New Year's Eve, such a romantic, beautiful and moving movie, you should invite your loved ones to enjoy the New Year's Eve together—

In other words, it is suitable for confession, suitable for post-meeting, and it doesn’t matter if you don’t have a partner. As long as you choose to watch "City of Stars Falling" at the time of New Year's Eve, it is a kind of fate. Who knows, maybe you will meet the right person?

New Year's Eve, love, "City of Falling Stars", several keywords that had nothing to do with each other formed a linkage in this way, went out of the circle strongly, and even created a chain effect among senior fanatical movie fans:

A person, a city, and a movie, in fact, everything is about memory, and the core idea of ​​"City of Starfall" is also the same. A movie carries a memory of a city's life, and finally ends in the movie. It is undoubtedly extremely romantic to usher in resonance at all times and welcome the New Year in such a way.

Everyone responds.

With an out-of-circle index of 100%, "City of Starfall" broke into the top ten of the hot search list for three consecutive days, and even topped the list for a time, attracting the attention of the general public.

Previously, when mentioning "City of Falling Stars", the keywords that popped up in my mind were often Lu Qian and the Golden Kite Award; but now, when "City of Falling Stars" is mentioned again, the key words automatically generated in my mind become love. , Confessions, and New Year's Eve, for the general public, this seems much more down-to-earth.

What's more, the word-of-mouth frenzy of "City of Falling Stars" undoubtedly escorted the movie.

As a result, this movie has become the best choice for countless young people on New Year's Eve, and even many family audiences have paid attention to it.

—71.1%.

Box office, growth.

During the three-day weekend of the fifth week of December, the box office of "City of Stars Falling" ushered in a 71.1% increase in box office, comparable to "The King of Show Kings", detonating the market.

Dazed, dazed, dumbfounded, all exclaimed.

Last week, "City of Starfall" only handed over 400 million box office at the opening weekend, which is not bad but not surprising. Almost everyone in Lanchuan thinks that the movie's box office prospects have been cut off, even if it is Lu Qian. There is no way to recover, everything is settled, and the theater alliance has won.

However!

This week, "City of Falling Stars" came back to life, launching interactive screenings in private theaters in the city, and igniting a New Year's Eve romantic promotional activity on social networks. The two-pronged approach successfully ignited heated discussions among young audiences, and with the help of the New Year's Eve The schedule is Dongfeng, ushering in a blowout at the box office.

Shocked, stunned, and shattered countless jaws.

In fact, it can be seen from the growth figures that the number of theaters and screens will eventually limit the blowout of the box office. Otherwise, even "The King of Drama" will usher in a 76.3% increase in the box office, and the word-of-mouth and popularity of " There is no reason why "City of Falling Stars" can't compare to the momentum of "King of the King of Shows"—

It's a pity that "City of Falling Stars" is only shown in Chaoyue Cinemas, Qingshan Cinemas, and Xiazhi Cinemas. Even if the audience wants to watch this movie, they may not be able to buy tickets, or they may not be willing to go to these three theaters specifically. Or I couldn't buy the time I wanted, so I switched to "The King of Drama Kings", which is fully laid out and released.

It can be seen from this that "The King of Drama Kings" should have swallowed part of the dividends of "City of Falling Stars".

The sanction order of the theater alliance is still a heavy mountain on top of the head.

Despite this, "City of Falling Stars" still ushered in a 71.1% box office increase, which has almost squeezed the value of the limited number of screens in the three major theaters to the extreme.

This this…

transfixed.

Imagine how well "Starfall" would have done at the box office this week if it had had a full release...

Huh!

Taking a deep breath, there was a sound of exclamation, almost losing the ability to speak, and the whole Lanchuan was in shock and astonishment. UU reading www.uukanshu.com

really!

Lu Qian is Lu Qian. Almost everyone thinks that there is no hope for the "City of Falling Stars". Who would have thought that hope will be rekindled once the will is dark and the flowers will be bright?

The last weekend at the end of the year happens to be New Year's Eve. This is the only chance, and it is also the last chance. It is a window of equal opportunities for all films of all film companies. The competition is crowded in one weekend, and the hand-to-hand competition is shortened in the weekend. Three days after the bayonet saw red, it was just a glimmer of life.

Then, Blue Whale Films caught—

The fifth week of December, the global weekend box office rankings:

The champion, "City of Stars Falling", is 710 million, with a cumulative box office of 1.5 billion in two weeks of release.

Runner Up, "Jedi 8"…

It's a counterattack, it's a counterattack!

stay.