Disaster Artist

voice, silenced—

On the one hand, people are condemning Echo for destroying the ecological balance of the film industry and "letting the film lose its style."

But on the one hand, people suddenly discovered that business tycoons headed by Magic Pictures and Streamer Pictures are using superhero movies to turn genre movies into theme parks; And excavation is losing momentum, including directors like Wei Che, who have lost their living soil. Even if they are nominated for the Golden Book Award, they can't find a company willing to cooperate.

Ridiculous? Ridiculous? Incredible?

However, this is reality.

When people are condemning Echo, they should look at Ma You, Wei Che, and Lu Qian.

These directors are still defending the film in their own way, and "Echo" has become their last living space, the only platform where their creative vitality can continue.

Therefore, when they are condemning Echo, Echo is defending the film. Then, who is destroying the ecological balance of the industry?

Bustling and bustling... Discussions are still heated, and countless voices can be heard on social networking platforms, but it is obvious that those senior professionals, those fanatical fans who love movies sincerely, are caught in a paradoxical pull middle.

Starting with Lu Qian and ending with Wei Che, for eight full days, Echo invited eight directors to shoot eight short films, fully demonstrating the charm of the film.

According to incomplete statistics, the total on-demand volume of the eight short films has easily exceeded 1.5 billion, and it is still growing. Among them, "Echo" directed by Lu Qian leads the way with a data of 460 million. Not only On the echo platform, it also leads the trending searches on other social networking platforms.

Again and again, Echo, bathed in the spotlight, attracted countless eyes and ignited heated discussions in an all-round way.

Moreover, this time is different from any previous one. With eight short films and eight perspectives, Echo shows the advantages and strengths of streaming media in a moist and silent way. Coupled with the continuous bombardment in the past six months, it is vivid The brand image of the company has gradually penetrated and established its position.

It can be predicted that the number of Echo subscribers in October should usher in a comprehensive leap.

But this time, what Blue Whale Films really pays attention to is not subscribers—this is just an additional reward, and their goal is directed at the theater alliance.

The time to shine the sword has finally arrived.

First of all, the detached theaters announced that they will release "The Woman Who Left" simultaneously with Echo, but the theaters and Echo are still different.

For one thing, the theater version is shown on film, and the texture of the whole movie is different, including color, light, picture quality, etc., which are different from streaming media.

Secondly, the theater version will prepare peripheral products, including brochures, badges, movie tickets, canvas bags and other figures, all of which are limited.

Thirdly, the theater chain will also conduct post-screening interviews in conjunction with the film, and the audience will have the opportunity to have a dialogue with the director Luo Jiang. In addition, a mysterious guest Lu Qian may be dropped randomly—

Obviously, the detachment theaters have also realized Lu Qian's appeal early on. At that time, there may be a large number of movie fans who are not interested in "the woman who left" at all. Refunding tickets will disrupt the screening arrangement of "The Woman Who Left", so I wrote a detailed announcement explaining:

There is only one performance of Lu Qian as a mysterious guest, and it is only limited to Friday, Saturday or Sunday of the first week; all itineraries will be arranged according to the time of Lu Qian, and even the detached theaters cannot determine the final Lu Qian They are not going to ask about the surprise appearances, and they will keep the surprises.

It's like opening a blind box.

Detached theaters friendly remind the audience,

"Obviously, this is a means of marketing movie tickets. Please don't be fooled. In the first week of post-screening interviews, once the movie tickets are sold, they will not be refunded or exchanged - a must-have weapon for profiteers. If you really want to see Lu at close range Potential director, the release date of 'Starfall City' should be a more suitable time, there is no need to rush to buy multiple movie tickets."

—It has to be said that the announcement statement that transcends the theater line is very, very much in line with the tastes of the new generation, and it has been on the hot search in one fell swoop, triggering extensive discussions.

A bit cheap, but very likable.

Moreover, the ugly thing is in front of it, the detachment of theaters has clearly used Lu Qian as a gimmick to promote the "leaving woman" posture, but it seems to be aboveboard.

However, from all aspects, a series of actions beyond the theaters have emphasized that the movie presents two forms online and offline. "The Woman Who Left" is obviously a work suitable for the big screen. If time If permitted, viewers are still advised to go to theaters to watch.

Shock, coming.

This is also the first time a theater chain has officially confirmed that "The Woman Who Left" will be released simultaneously on streaming media and theaters after the differences between the theater chain alliance and Blue Whale Films. Does this mean that the theater chain alliance has disintegrated? For Echo, does it mean that the crisis is over?

All of a sudden, there are different opinions.

However, before all kinds of theories are fully spread, there will be further actions. It can be seen that Blue Whale Pictures is determined to win.

Secondly, Qingshan Cinemas and Xiazhi Cinemas have also announced that "The Woman Who Left" will be screened simultaneously in Echo and their cinemas.

Needless to say, even a layman can feel the shock of the earthquake deeply.

On the whole, UU Reading www.uukanshu.com is far from being able to match the offline screening strategies of Qingshan Cinemas and Xiazhi Cinemas, and they are not on the same level at all; ten theaters, but the number of venues of these two theaters is far from comparable—

Qingshan Cinemas has eight cinemas in eight cities, and Xiazhi Cinemas has 15 cinemas in seven cities.

But the point is not the publicity strategy, nor the number of theaters, but an attitude.

This is a statement.

In the battle of "theater chains vs streaming media", Qingshan Cinemas and Xiazhi Cinemas stood in the camp of Blue Whale Films, which also meant that the absolutely strong theater chain alliance was disintegrated, and Echo actually found a crack. Killed a **** path.

Everyone in the industry exclaimed. Obviously, they couldn't understand the choice of these three theaters, and they couldn't understand it.

According to the anonymous feedback from insiders, the short film made by the eight directors for Echo set off an unbelievable frenzy both inside and outside the Internet, playing important roles. They saw the influence of Echo as a streaming media platform, not only Show determination, but also show strategy.

Before that, no matter whether it was entering the house or echoing, it had never become popular, and people naturally ignored it, but now, the feedback from social networks has made people in the industry see business opportunities, and the situation has quietly disappeared. Ushered in a change.

Of course, here, there is another small key—

Logically speaking, even if they realize that the existence of streaming media is not a threat, it is also for the film companies. After all, they have an additional distribution channel, and it is reasonable for Lion Pictures and Damen Pictures to defect; Lines are not, and streaming media divides their market.

So, are Aoyama Cinemas and Xiazhi Cinemas losing their minds?

This doesn't seem to make sense, does it?