Disaster Artist

Perhaps, it is a bit crazy to say it. It is impossible to judge the future development direction of the entire market by relying on the performance of a movie.

But looking at it from another perspective, if there are shackles in the market, and then a work breaks the shackles and writes miracles, it does give everyone an inspiration. It’s not that it can’t be done, but the method is incorrect. Naturally, everyone will look up to the pioneers. Try to find a template for success.

With the first time, there must be a second time, a third time, and more.

What's more, the development of superhero movies is indeed facing a bottleneck, and the autumn film has not been calm for a day or two. Now it is finally ushering in a turning point. Naturally, everyone is looking forward to it and everyone applauds.

Second week of October.

The "Assassin" produced by Streaming Films is coming. This work has attracted a lot of attention. The main reason is the leading role:

Zhang Benqing.

This is after "Lover" won all-round praise in the awards season but failed to bring Zhang Benqing nominations for the Golden Book Award, and then experienced the disastrous defeat of "Dawn of Justice" and encountered fanatical fans' dissatisfaction with the Dark Knight. Streamer Pictures tore up the director's contract, etc. After the turmoil, Zhang Benqing made his debut.

Originally, people thought that Zhang Benqing's career as an actor was fully rejuvenated, and the haze was swept away, but it turned out to be counterproductive. It is also confusing how a good hand can be played like this; It is a good thing for Zhang Benqing to stand on the cusp again.

"Assassin", which is also one of the additional products of the Dark Knight cooperation agreement signed by Streamer Pictures and Zhang Benqing, although Zhang Benqing is not the director, but he is the executive producer, is described as a "romantic black crime movie".

Production cost, 300 million.

The cost of publicity is 50 million.

Wait, these numbers look familiar—

Exactly the same as "Deadpool".

Accident, accident, or accident, "Deadpool" and "Assassin", two completely different but equally powerful movies, are about to start a showdown in the fall?

interesting.

Coupled with the relationship between Lu Qian and Zhang Benqing, people also have more expectations for the "Assassin".

What's more, "Deadpool" will inevitably experience a drop in the box office in the second week of its screening, and it is very likely that it will still plummet. It seems that it is not impossible for "Assassin" to complete a counterattack. Climbing up, even Zhang Benqing's expectations couldn't help but start to move.

Originally, the media did not intend to hype the "Lu Qian vs. Zhang Benqing" duel at all, because it was unnecessary and there was no topic, but they did not expect that Streamer Pictures would take the initiative to make a fuss, shrewdly intending to use the traffic of "Deadpool" to serve as "Assassin" ” Spread the free publicity and see if it works wonders.

However…

Before the idea had time to diverge, people quickly realized:

Sorry, they think too much.

"Deadpool" and "Assassin", the two works are not on the same level at all.

In fact, the word-of-mouth of "Assassin" is not bad, and it has not hit the street; moreover, as a black crime movie, the crisp fighting scenes also continue the retro action trend brought about by "raid" in the past two years, and the scheduling and editing are not perfect. Pulling the hips is worthy of recognition.

But next to "Deadpool", there is no harm without comparison, and the gap between adults and elementary school students is clear at a glance.

It's not that "Assassin" is bad, but that we should look at the comparison object—

At this time, people finally understood He Shaoguang's scoring theory.

A hypothesis, "Assassin" changed its schedule, without such a sharp contrast, it might still be able to win some viewers, but it just crashed, and it happened to be arranged in the deserted autumn file, so Liuguang Film and Television chose to promote Porcelain However, Zhang Benqing met Lu Qian again...

So, are Zhang Benqing and Lu Qian's horoscopes compatible or not?

Later, the box office figures also bear it out.

"Assassin", the box office of the opening weekend was only 130 million, which is not even comparable to the single-day box office figures of "Deadpool" on Friday, and there is no comparison.

The major news media couldn't bear it, because Zhang Benqing was really miserable——

"Eight millimeters" took a group of street shots of Zhang Benqing going shopping in the supermarket. In the photos, Zhang Benqing was wearing a shirt and jeans, with a beard and a shaggy beard, and his expressionless face revealed a deep sadness. It fit perfectly The image of Wang Si whose wife is missing in "The Lover".

Instantly dream back to "lover".

On social networks, these photos of Zhang Benqing have evolved into emoticons, the spokesperson of "sadness", and countless stalks are stuck here.

Miserable, miserable.

If the media continues to add insult to injury, it will be like ravaging the innocent little white rabbit, "The rabbit is so cute, how can you bully him", they are worried that Zhang Benqing may collapse next to the trash can at the entrance of the supermarket and cry bitterly, so that The media couldn't bear it all—

After all, they still didn't put "Assassin" and "Deadpool" together for comparison. After the latest box office list was released, they briefly mentioned it.

It's as if... there is no such person.

The result is, no splash.

Like "Girl on the Train", "Assassin" did not attract any attention, not even negative news about complaints, ridicule, or ridicule. Social networks and news media all paid attention to the epic level of "Deadpool" writing records The next week fell, and the heat wave across the Internet gathered in the same direction.

In this regard, the theater alliance said: Oh yeah!

They all breathed a sigh of relief. If they sanction "Deadpool", they don't care whether the movie has no chance to make history, but the theaters cannot make money in the autumn file, which will directly affect their financial statements for the third quarter. UU Reading www.uukanshu .com is closely related to them, "fortunately, no stupid".

The only exception, perhaps, is...Belden.

Although Belden Group did not sanction "Deadpool", they still showed their attitude that they could not tolerate Blue Whale Films and Echo.

They don't care about the little box office of "Deadpool", and they refuse to kneel directly like other theaters. The company has its own integrity and pride, so they did not increase the number of "Deadpool" films, but increased "Assassin" film arrangement, in this way to respond.

result?

Known, condition one, "Deadpool" did not suffer any losses, and still set records; condition two, "Assassin" failed miserably at the box office, had almost nothing worth mentioning, and did not make splashes on social networks; condition three , Belden Group increased the number of "Assassin" films.

However, members and customers who originally went to Belden Group went to other theaters to watch "Deadpool"—

Anyway, Belden Group did not schedule films, and audiences can still find films in other theaters and watch movies according to their own preferences and arrangements. They have nothing to lose, and the real loss should be Belden Group.

Later, "Entertainment Weekly" broke the news that Belden Group's membership renewal ratio in October dropped by 8%, which aroused the anger of the top management and called an emergency meeting.

Perhaps, in these capital contests, ordinary people are not qualified to speak, but their actual actions are the best statement.

And then-

Third week of October, title, "Deadpool."

Fourth week of October, title, "Deadpool."

For four consecutive weeks, "Deadpool" easily dominated the global weekend box office rankings, dominating the October film market, and could not find any competitors at all.