Disaster Artist

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—813 million, a drop of 38.9%.

"Deadpool", the cumulative box office of the next week and the weekend hit a record high again. At this time, it is not only breaking the box office records of restricted-rated movies and autumn files, even if all these attributives are removed, the movie will be placed in the long river of history. There is no doubt that it can firmly occupy a place.

The box office fell by 38.9% in the second week, and the decline data was controlled to less than 40%. For a work with a box office figure of more than one billion in its opening weekend, this is only the second largest in the long history. This time, the last time was "Jedi Knight", which appeared at the end of last year. In the case of setting a record in film history at the box office on the opening weekend, the box office decline in the next week was controlled at 39.8%, which caused a lot of consternation.

In other words, "Deadpool" also officially surpassed "Jedi Knight" and became "the record holder for the lowest box office in the second week of a work with a box office of over one billion in its premiere weekend."

shock!

The crisp sound of a dislocated jaw can be clearly heard.

what happened?

How can it be!

Even if the time and place are right, everything is moving in a favorable direction for "Deadpool"; even if there are clues that can be seen from the hot waves of social networks, people have super high expectations for the box office of "Deadpool".

but! Really seeing a restricted-rated movie write such a myth, the shock still hits the face, people think they are mentally prepared, but they are still taught a good lesson by the unbelievable reality—

Everything is possible.

and.

Leaving aside the number of declines, just judging from the weekend box office data of the next week, the 813 million result can also rank among the top five in the long river of history, second only to "Jedi Knight" and "Jurassic Paradise" , "League of Knights" three works, temporarily ranked fourth, followed by "Dark Knight 2".

Stunning, shocking, thunderous!

So, what should people say at this point?

Do superhero movies still rule the world? Or is the restricted-rated movie a turnaround, blowing the clarion call to subvert the stereotype of the industry?

Or maybe Lu Qian wrote miracles again, the undefeated halo should be called "the halo of complete victory", and every time it is a complete victory that sweeps thousands of troops?

The language faded, and the disturbing thoughts spread across the board.

— 2.87 billion, accumulated box office in two weeks.

Not only on weekends, but during the working days from Monday to Thursday, the box office of "Deadpool" is still growing rapidly, sweeping across the board with a destructive attitude. From the numbers, we can feel the enthusiastic pursuit from young people, and the overwhelming traffic of social networks Demonstrates a promising conversion rate.

The heat stays high!

There is no doubt that "Deadpool" easily holds the top position in the list of popular movies, but what is even more amazing is that "Deadpool" has been among the top ten search lists for ten consecutive days, maintaining its popularity across the Internet as a movie .

unprecedented!

Even the "League of Knights" and "Jedi Knights" have not received such treatment, but the discussion of "Deadpool" among the younger generations is indeed unrivaled, breaking the rules time and time again, and completely subverting the industry's perception.

All this is happening right in front of your eyes!

At this time, the teams of traffic artists raised a soul torture one after another:

Why can traffic be converted into box office now, but their artists can't? Obviously, the viral video promotion of "Deadpool" on social networks is all about learning their routines, but they can get rave reviews?

Why "Deadpool" can, but they can't? What kind of large-scale double-standard scene is this?

Perhaps, they will be able to find the answer when they calm down:

work.

The important thing is never the traffic, but the works. As for the promotion method, it has been advancing with the times, and the traffic is just a way of expression.

Instead of studying the traffic conversion rate here, it is better to polish your professional skills, such as lines, performances, and singing skills.

Otherwise, even if traffic artists appear in films directed by Lu Qian, the focus of attention may not be on them.

But it is undeniable that the next week's box office of "Deadpool" has completely broken through the shackles of restricted ratings, and it has unbelievably brilliant light. Even if it is not a traffic artist, major film companies have also looked sideways—

In the past, they thought that the R-rated might become the grave of superheroes, but "Deadpool" gave a completely different answer, so what is the core reason?

Is it restricted? Is it the character of Deadpool? Is it the performance of Renault and the actors? Is it the martial arts design of the Hong family class? Or Chen Mu's camera scheduling?

Or, Lu Qian?

The "restricted rating" did not limit the audience's enthusiasm for watching movies at all, and the traffic completely broke through the constraints, so that the entire industry couldn't help but look sideways.

In the past 30 or 40 years, the process of film commercialization has been in full swing, and restricted-rated films have always been an indispensable part. It is to be able to get the support of a specific audience.

However, that's all there is to it.

Although "Matrix", "The Hangover", "Sniper" and other box office gratifying works that have become hot topics have been born in the past few years, they still have not been able to break through the shackles of "restricted" itself, limiting the market box office performance .

So far, "Matrix", the world's highest-grossing restricted movie, has a final box office figure of 5.7 billion. Unfortunately, it has not been able to break through further. This record has been maintained for nearly two decades.

It's no wonder that no film company is willing to spend more time on R-rated genres; it's no wonder that Magic Pictures and Streamer Pictures are unwilling to switch superhero movies to R-rated; it's no wonder that Lion Pictures has been unable to make a decision.

until now-

Two weeks after its release, the cumulative box office of "Deadpool" has already sprinted towards 3 billion. There is no doubt about breaking the record of "Matrix". Now people are concerned about where is the final upper limit?

...10 billion, is it possible?

As a quick reminder, does anyone remember how much "Deadpool" cost to make?

Three hundred million.

In addition, the cost of publicity and distribution is 50 million.

Lion Pictures is very, very cautious, even a little too cautious, so much so that in the "Deadpool" movie, the director used Deadpool to tease him more than once about his lack of funds, and even the cameos of the mutant team members were very stingy , It can be seen that Lion Pictures is careful. UU reading www.uukanshu.com

But at least, Lion Pictures retained these clips and did not interfere with Lu Qian's post-production, which eventually became a slot that audiences love to see.

Low cost, ultra-ultra-ultra-low cost, and then Lu Qian turned decay into magic again.

In Lu Qian's career, he has been good at controlling costs since the first "Unfriending". It is precisely because Blue Whale Films has no squandered capital that Lu Qian always ensures that every point can be spent wisely.

This "Deadpool" is no exception.

Now, the film has only been released for two weeks, and the box office has already approached 3 billion. This also means that the box office revenue of Lion Pictures alone has exceeded 800 million—

This is just two weeks of data.

"Restricted"?

It doesn't matter, in the hands of Lu Qian, the "restricted level" still can't restrain the vigorous energy of imagination and creativity, and finally evolved into a full blowout in the market.