Disaster Artist

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A sweltering heat wave is coming.

The stormy sea hits the head and covers the face.

"Deadpool" has made a strong debut, and it doesn't even need to wait for the full release. Just a premiere has already made the movie firmly occupy a place on the hot search list. For a while, everyone is discussing Deadpool.

However, traffic may not necessarily turn into box office. This is also a problem that the entire film industry is struggling with. Otherwise, the dream of traffic artists to enter the film industry will not be so difficult to realize.

The problem facing "Deadpool" is not only "autumn file", but also a fatal essence——

Rated.

The so-called restricted level refers to the level recommended for viewing by the age of seventeen.

In short, from the very beginning of film positioning, audiences have been divided. Young audiences under the age of 17 are likely to be discouraged from leaving the cinema, which is only part of the impact. More importantly, it also sends a signal "Not suitable for children" directly affects family audiences who take their children to the cinema.

In addition, there are relatively conservative audiences, audiences who are prejudiced against restricted ratings, audiences who do not like movies so much and are not interested in restricted ratings, etc.

In other words, what a label really blocks is not audiences under the age of seventeen, but a dividing line that accurately divides the target audience.

It is conceivable that most of the market audience may be directly cut off.

Under such circumstances, it is even more difficult for movies to achieve good box office results, and both film companies and producers need to take greater risks.

Thirteen years ago, the well-financed Streamer Pictures took a brave risk, spending 1.2 billion to shoot a restricted epic blockbuster "Trojan Horse", and created a luxurious cast of top superstars, expecting the film to become a box office hit. Bomb, detonate the market.

However-

In the end, the film suffered a fiasco, its reputation was ruined, and it was criticized by both the public and the pen. Although it still relied on the superstar effect to sweep the box office of 3 billion yuan worldwide, considering the expensive publicity and distribution costs, Streamer Pictures even lost about 100 million yuan.

The desolation of "Trojan Horse" also announced that Lan Chuan's obsession with epic blockbusters has come to an end, and the once smashing historical war movies have almost disappeared since then.

Moreover, major film companies are becoming more and more cautious about the development of R-rated projects—

Lion Films is not the only one. In fact, all Lanchuan film companies, large and small, have considered where the next stage of breakthrough for superhero movies is. Restricted rating is definitely one of the options.

But why has no film company dared to be the first to eat crabs?

It is because the "restricted rating" has become a threshold for viewing movies, blocking the prospect of superhero movies. After all, the main market for superheroes is still families, children, otaku, comic lovers, etc. Once a movie is classified as restricted, Basically tantamount to cutting off your arms.

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It is appalling that a movie can sweep such a box office figure without entering the one billion stage.

For example, "Sniper", as a traditional biopic film during the awards season, debuted in the form of spot screenings. It did not attract much attention, but it completed a counterattack with the spread of word of mouth. The final box office settled at 3.5 billion. An incredible surprise for awards season productions.

For example, "The Hangover", a comedy film with an investment cost of only 200 million yuan, was released in the summer. It was considered a classic routine of Qiyang Media. Swept 3.3 billion at the box office, and made Seven Seas Media a big success with a small fortune.

Restricted movies, despite setting a threshold, excellent works will still shine; however, the upper ceiling still exists objectively, and no work has ever surpassed the box office figures of "Matrix".

In other words, when the global movie box office enters the era of 8 billion, the highest box office of restricted-rated movies is 5.7 billion; when the global movie box office fully enters the era of 10 billion, the ceiling of restricted-rated movies is still 5.7 billion.

Twenty years have not changed, has the times changed or not?

Comparing and looking at the global box office data of "League of Knights" which exceeded 15 billion, why major film companies are unwilling to position superhero movies as restricted, everything becomes logical.

Of course, Lion Pictures chose to make "Deadpool" a restricted-rated film, but the insiders of the industry welcomed it with both hands and feet. Anyway, they are not the first to eat crabs, and they are also eagerly looking forward to the performance of the movie—

It's not a media review, but box office performance.

"Directed by Lu Qian", this is the guarantee. Lan Chuan has never doubted the quality of the film, but even Lu Qian may not be able to break the market rules.

What's more, in addition to "restricted grade", there is also a prefix of autumn files that cannot be forgotten.

It's no wonder that Lion Pictures is concerned.

However, even if "Deadpool" loses money, Lion Pictures has already left a way out. Anyway, the film investment cost is only 300 million, and the publicity and distribution expenses are effectively controlled below 50 million, so the loss will not be too heavy.

Before it was released, Lion Films had already made plans to stop losses—

Is this really good?

But no matter what, "Deadpool" is here, and the premiere has lived up to everyone's expectations. From media reviews to delicacies to social networks, the audience's expectations are rising steadily~ www.novelmt.com~ Then, after waiting and waiting, Friday finally came!

Full screening.

"Deadpool" debuted in 4,300 theaters around the world.

Immediately, bustling figures rushed towards the movie theater. Whether it was Lu Qian's appeal or the discussion of "Deadpool" itself, the enthusiasm for watching movies was easily ignited.

This scene is not unexpected. What is really curious is how much energy this wave of craze can reach, and whether it can break free from the double constraints of restricted ratings and schedules.

Everything is about to be revealed, and even Lanchuan's film companies are paying attention.

With all the attention, Friday's box office was released—

430 million.

Wait, how much is it?

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