Disaster Artist

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On October 14th, "Deadpool" is about to debut.

finally!

After waiting and waiting, looking forward to and looking forward to again, Lu Qian's first superhero movie directed in his career will soon meet with a large audience.

"Deadpool" chose to be released in autumn. Is it unexpected that such a release schedule?

Accident, no surprise.

Surprisingly, so far, the main battlefield of superhero movies is summer, including Lion Pictures itself. After all, summer is the most active time for students, families, and young people, and the market potential has not yet been fully tapped. Still able to continue to bring surprises.

Not surprisingly, although the autumn file is always deserted, in fact, the major film companies are always exploring, just like Damen Films has developed a holiday file, and now people are also looking forward to opening up battlefields outside of the summer file, so every year There are some big moves in the autumn file—

As it happens, this year it's the turn of Lion Pictures, that's all.

From the mainstream point of view within the Lanchuan industry, expectations and curiosity occupy the majority:

First, Lion Pictures is willing to be the first to eat crabs and put superhero movies in the fall. Other film companies are happy to see them. If they fail, they can adjust their strategies; if they succeed, Lion Pictures will also They may not gain a firm foothold, and they still have a chance.

Secondly, the collision between Lu Qian and superheroes, and it is the first restricted-rated work in history, makes people wonder what kind of spark this young director will give to superheroes, and whether he can change the general public's stereotypes of superheroes , bringing something completely new.

Thirdly, although this situation is entirely caused by the distribution strategy of the film company, the important fact before us is that Lu Qian has just won the Golden Kite Award, and the superhero movie directed by him is about to debut. Exactly one month, the timing is subtle—

This is how history was born by mistake. Lu Qian is the first director to direct a superhero movie after winning the highest award in the three major film festivals.

In this regard, Lan Chuan joked, "Go to the sea".

Four years ago, in the first half of the year, "Raid 2" ignited the spring file, rewriting a series of records with the attitude of turning out to be out of nowhere, and also established the status of Blue Whale Films. It has become the biggest highlight of the film industry this year, attracting countless attention.

But from the professional perspective of the industry, they can't see through Blue Whale Films—

Does this company really have a strategy?

Another spring file, another streaming media; another commercial movie, and another three major film festivals... The overall positioning is very chaotic and very vague, as if there is no clear framework and context, and with the gesture of whack-a-mole, East With one stick and one mallet, we will drill wherever we see opportunities.

However, it's fall season again.

So, what exactly is Blue Whale Films planning?

Do they need to face up to the threat of Echo? Do they need to be wary of Blue Whale Films' strategy in awards season? Do they need to raise the threat level of Blue Whale Films? Do they need to adjust their strategy because of Blue Whale Films? Do they need to worry that Blue Whale Films will make waves again in the autumn?

Question mark, question mark, question mark—

Especially after the Meng Xiandong incident, the attention of the entire Lanchuan was focused on Blue Whale Films, which made the mystery even more mysterious.

That is to say, compared with questioning, contempt, and contempt, Lanchuan as a whole has given more attention and attention to "Deadpool" and to Blue Whale Films.

They are curious, looking forward, and waiting for the release of "Deadpool". Regardless of success or failure, for Lan Chuan, this movie will bring more inspiration.

However, Lion Films is worried, because of the "restricted" positioning, because of the turmoil between Lu Qian and Blue Whale Films, and because of the choice of autumn files...

Etc., etc.

The closer the movie's release date came, the more nervous Lion Pictures became, and the stomach rolled so much that it almost wanted to vomit.

This is not normal.

In fact, Lion Pictures has already made psychological preparations, and can treat "Deadpool" as an abandoned child at any time—

From restricted ratings to the autumn file, from the stuck production cost to the characters and the script being completely independent, it can be seen in all aspects that they are always ready to give up the "Deadpool" mentality. Before the film is shot, they have already done a good job of stopping losses. Be prepared to minimize damage as much as possible.

In other words, Lion Pictures has already presupposed that "Deadpool" will fail miserably on the street, and it is fully prepared.

However, plans cannot keep up with changes.

First, "Raid 2" hit the box office, then Lu Qian won the Golden Kite Award, and then the Meng Xiandong incident showed the methods and strategies of Blue Whale Films, not to mention the ambitious echo of step by step. The chips of Qian Qian and Blue Whale Films are becoming more and more valuable.

Lion Films, moved.

then-

I am nervous because I look forward to it; I am nervous because I hope;

Especially after the "Big Dipper" hit the street, the mentality of Lion Pictures has changed subtly again. They couldn't help but think:

Would it be different if "Deadpool" switched to summer?

But now, the arrow is on the string, and it has to be fired, and it is too late to regret.

Amidst joy and apprehension, anticipation and uneasiness, the premiere of "Deadpool" is about to kick off in Lanchuan—

】

Not a dome theater.

Although Blue Whale Films proposed a premiere in the dome, Lion Films rejected such a proposal, they did not think the dome would be suitable for the scale.

Blue Whale Films turned around and discussed internally, and accepted the decision of Lion Films. In the final analysis, "Deadpool" is a work produced and distributed by Lion Films.

In the end, the premiere of "Deadpool" was arranged at Xia Qiao Cinema on Boxi Avenue.

There is no doubt that Xia Qiao Cinema is the top and most important premiere venue in Lanchuan and even in the world, and it always lives under the spotlight.

Countless works have chosen to meet the world for the first time here, and the annual summer festival is full of people. If you want to hold a premiere here, you must make an appointment several months in advance. It is closely related to the release schedule, but not all works able to premiere here.

Although Xiaqiao Cinema and Dome Cinema are located on the same street, on the west and east sides of Boxi Avenue respectively~www.readwn.com~, scale and focus are two different things.

Throughout the year, the schedule fluctuates, but Xia Qiao Cinema is always lively and noisy. At any time and any schedule, you can see the premiere of works here, one after another, never stopping, as if summer is here. , never left.

This time, it's the turn of "Deadpool".

It is not surprising that "Deadpool" is about to debut in Xiaqiao Cinema; what is really strange is that this will also be the first time Lu Qian has landed in Xiaqiao Cinema in his career.

For a long time, because of various misses and coincidences, the works of Lu Qian and Blue Whale Films have been closely related to the Dome Cinema, and have continued all the way, so that Lu Qian, who has written countless myths in Lanchuan, has never premiered in Xia Qiao Cinema. Ying debuted, and "Deadpool" finally achieved a zero breakthrough.

It's hard to imagine that, as the hottest top director in Lanchuan at present, this is Lu Qian's first show in Xia Qiao Cinema, and no one wants to miss it.

It is conceivable that Xia Qiao Cinema once again stood under the spotlight. This is not the first time, and it will certainly not be the last time.