Disaster Artist

"City of Falling Stars" is scheduled for December 23rd—

Confused, puzzled, questioned, protested.

The hustle and bustle of voices spread out on social networks. This time, not only netizens, but even industry insiders could not understand the distribution strategy of Blue Whale Films.

From Lan Xia to Seca, "City of Starfall" is gaining momentum, and major film festivals have already cast their attention on it. There is no doubt that this work is taking the lead in becoming the number one hot spot in this year's awards season. Seize the opportunity to strike while the iron is hot and further establish a leading position?

According to normal operations, it is best to set a date for "City of Starfall" at the end of October, and harvest a batch of nominations and even awards in the major outposts that will take the lead in November and December to build up the entire momentum; Then entered the halftime sprint stage, swept the nominations for the Golden Sparrow Award, established the leading position, and launched a full-scale sprint towards the Golden Book Award.

This is the familiar award season pattern.

If "Starfall City" chooses to be fully released at the end of December, then why choose the Blue Summer Film Festival to debut?

Since you have chosen the world premiere of the Blue Summer Film Festival, you should make good use of the early publicity time and make full use of the three-month schedule to start public relations, instead of foolishly letting all the momentum and all the heat waves drain, cool, and evaporate before your eyes. Start all over again at the end of December.

Blue Whale Films, are you crazy?

The audience was puzzled because they wanted to see this work as soon as possible; the industry insiders were puzzled because Blue Whale Films broke the routine.

But is that the truth? Is Blue Whale Pictures really being stupid?

At this point, people seem to have completely forgotten one thing:

At the very beginning, "City of Starfall" was not ready to land in Lanxia, ​​because Lu Qian hadn't completed all the post-production. Even if the film won the Golden Kite Award, there are still parts that should be completed in the work, so as to be the most perfect and complete This is a kind of respect for the film.

Of course, it's not that "City of Starfall" regrets going to Lan Xia, but that Lan Xia was a small accident, but after the accident, they need to get back on track and continue to advance according to the original plan.

Some people may say that since Lan Xia has created such brilliance, he should firmly seize the opportunity, and there is no need to continue to follow the original plan.

But there's more to it than that.

When Ji Xu proposed the schedule of "City of Falling Stars", Qu Yushi also raised objections. No matter what, the release and publicity part is his specialty.

"...This does not conform to the usual routine." Qu Yushi said.

Ji Xu asked rhetorically, "Who made the routine?"

Qu Yushi: …

The correct answer should be, Wei Wei.

In fact, all the distribution routines and publicity strategies of the awards season come from Wei Wei. Although it cannot be said that Wei Wei established the entire rules and routines by himself; Promoted, and finally formed a set of default processes for the entire industry.

But now, everything is different.

The most direct situation is that this is the first awards season after Wei Wei's sacking. For a whole year, the Golden Sparrow Award has been riddled with scandals, and it has not been able to recover until now. So, is the original routine still applicable? Woolen cloth?

In the past, the Golden Sparrow Award was the dividing line between the second and third stages of the awards season, and it was also an important indicator that the awards season entered the sprint stage. Very few people were willing to miss the short-term awards; but this year, is it still the case?

Is the Golden Bird Award still an indicator?

Should people still be at the Golden Sparrow Awards?

The Golden Sparrow Awards ended last year in a miserable atmosphere, so what should we do this year? How is the coordination between the Lanchuan Journalists Association, the major brokerage companies, and the major labor unions? If it is held, how many superstars are willing to attend? What is the attitude of the media?

Everything is up in the air.

That said, this year's awards season is different, everything is different, should they just keep doing it? Or should we change our plans?

Not only Blue Whale Films, but also major film companies need to re-explore and re-establish order.

Of course, the point is not that this is Wei Wei's process, and there is no need to completely overthrow the familiar process just because Wei Wei is rejected; it is that the promotion and public relations of the awards season, in essence, do not have strict routines, just because Wei Wei keeps passing This routine has been so successful that people have moved closer to it, but there are different ways of publicizing and distributing it outside of Vevey—

In the final analysis, it still needs to be suitable for the work itself.

Ji Xu chose to set the "City of Falling Stars" at the end of December, which has ulterior motives.

At first, he knew clearly that the gun hits the bird first.

Not to mention Wei Zhen, the entire Lanchuan film company is also eyeing. In the past year, Blue Whale Films has really attracted too much firepower.

Second, I am in the light, and the enemy is in the dark.

Since Lan Xia, they have been guarding against Wei Zhen's actions. As a result, Seka was calm, and Wei Zhen came to the scene in person, but did not cause any disturbances. Instead, they needed to be more vigilant.

Because they know that Wei Zhen will definitely not let it go, even if it is not because of Wei Wei, just for the comeback of Webster Brothers Pictures, Wei Zhen is also looking forward to making a difference in this year's awards season, and now "City of Starfall" is lying across them The rivals in front of him, the duel will happen sooner or later, but the problem is—

Only be a thief every day~www.readwn.com~How can you prevent a thief every day.

If the "City of Falling Stars" has been on the cusp of the storm, we still don't know what Wei Zhen will do.

In the past ten years, the leader of the awards season, Yiqi Juechen, had the chance to win, but fell into the hands of the Webster Brothers. Not only was the negative news entangled, but the dumb man couldn’t tell the pain of eating Coptis chinensis, and finally fell at the finish line Before, I watched the works of the Webster Brothers top the Golden Book Award.

Similar situations, more than once, more than twice, and more than three times.

Therefore, since it is 100% certain that the situation will happen, it is better to calm down, turn from bright to dark, restrain your edge, and wait for the opponents to show their respective methods. A wiser and more rational choice.

Also, one more thing worth noting.

Now, "City of Starfall" is gaining momentum, showing a blowout attitude, just like a racing car that is constantly accelerating. Seeing that the speed has exceeded 300 kilometers per hour, the accelerator is still pressed all the way to the bottom, and the steering wheel has been faintly exposed Signs that speed is getting out of hand:

On the one hand, the rebellious psychology caused by "brainless blowing" is rapidly rising, and passers-by who are waiting to be picky, complain, and attack are growing rapidly. Now the traffic that makes movies brilliant may become the traffic that swallows movies in the future. "Water energy This is the truth that even a boat that is loaded can capsize.

On the other hand, the theme of song and dance movies has inherent market limitations, and the audience's dissatisfaction is more obvious. The high expectations may lead to some unrealistic fantasies. Once the audience is difficult to accept, it may lead to word-of-mouth. Diving, total collapse.

People always see the popularity of traffic, but they often ignore the backlash of traffic. This is also a key point of discussion between Ji Xu and Xiu Zhongjun.