Director’s Legend

In 2010, the global box office of Summit Entertainment exceeded 5 billion US dollars. In 2011, the "Sun" predicted that it was 4 billion US dollars, which was much lower than last year. However, "The Sun" looked at not only the box office, but also the overall planning of the future of Summit Entertainment . This year, Summit Entertainment has slowed down the production of films, but has aggressively expanded its territory, Lionsgate, d2, Lucasfilm, MGM, and DreamWorks, which has been hyping for several days to meet the bosses last time.

Every transaction is a heavyweight, involving a lot of energy from Summit Entertainment, and even Li Xiuxiu, the boss of Dream Chasing Entertainment Group, has moved to the United States for office, which shows how busy Summit Entertainment is this year. Such a busy state naturally involved the company's resources and delayed the film plan.

The second installment of the Marvel Cinematic Universe, which has been a consistent box office bomb in addition to the few originally scheduled. The Punisher, Blade Runner, Daredevil, and Soul Chariot, whose copyrights have been withdrawn, have not yet started the filming plan.

The third part of the "Sherlock Holmes" series has been put on hold. The Teddy Bear sequel, on hold. The sequel to Rise of the Planet of the Apes is on hold. Although the box office of the fourth part of the "Dancing Out of My Life" series is not satisfactory, but the peripheral sales are good, and the sequel has lost its popularity. Although the third part of the "Hangover" series was not successful at the box office, it still made more than 300 million U.S. dollars worldwide. It was worth launching the fourth part, and it disappeared like this. "Warm Corpses" sold well, and a sequel was quietly on the cards.

It can be said that Summit Entertainment has gold mines one after another, but there is no time to mine them one by one.

And Lucasfilm's "Star Wars" series, at the last press conference. Shao Shuaijun and Lucas also mentioned the new trilogy series. Lucasfilm is now under Summit Entertainment, but there is no sign of launching it yet.

But shelving does not mean news. These movies will eventually meet with the audience. Sooner or later, it is a matter of time. Once Summit Entertainment has digested this year's big move, no one will be able to stop it in the future. As the "Sun" said, the earth can no longer stop the rise of Summit Entertainment.

While the media was making hype, Summit Entertainment was still implementing the plan step by step. Li Xiuxiu took over the overall situation and began to integrate the equity relationships of the company's various branches. Summit Entertainment is under the leadership of Mitchell. Then continue to play the game of big fish eating small fish. Then the media followed, saying today that Mitchell has fallen in love with Telescope Entertainment, tomorrow that Mitchell has fallen in love with Focus Entertainment, and the day after tomorrow that Mitchell met with the Weinstein brothers. There was a commotion.

Fast forward to April. April 1st to 3rd. "Red Flame Battlefield 2" produced by Summit Entertainment landed in North America, with an opening score of 18.5 million US dollars in the first week, ranking second on the weekend box office list. Considering that the performance of the entire market is not very good, the results of "Red Flame Battlefield 2" are only so-so and passable, after all, it is not a high-cost production.

At this time, Shao Shuaijun was arguing endlessly over a sketch with the special effects director of ILM and the special effects director of Golden Harvest D2.

"Shao, if it is designed in this way, the power system of the entire sky carrier is unscientific. We must ensure fluid dynamics and make the hull symmetrical from left to right." Director ILM said.

Shao Shuaijun shook his head: "Don't argue with me, this is a sci-fi movie, or a movie based on comics. I don't need any science, I just want you to design this sky carrier as much as possible. Symmetrical The look is too vulgar, I need an irregular, but cool enough to explode!"

The director of d2 said: "If it is cool, we need to design the graphic templates on the left and right sides instead of copying each other. Will this greatly increase the production cost?"

"Don't be stingy with money, I worry about having a lot of money now! I only want the effect, not the cost!" Shao Shuaijun clapped his hands with a firm attitude. The sky carrier under design is the headquarters of S.H.I.E.L.D., where the Women's Federation will gather, and a civil war will break out at the same time. Through the civil war, several proud and proud players will be twisted together.

In order to reflect the style of S.H.I.E.L.D., the design of the sky carrier requires a lot of special effects.

Ilm and d2 are concerned about money, but Shao Shuaijun is not. The Marvel Cinematic Universe project is not a single movie, it is a whole set of marketing. Even if the movie makes $500 million, as long as the box office is so-so, it is a success. The most important thing is to promote the brand of Marvel superheroes.

With a brand, superhero theme parks can be built all over the world, superhero toys and souvenirs can be sold all over the world, and income can be generated continuously.

Hollywood movies have a 1:3 income law. A movie’s box office is three times its cost, and it is guaranteed to make money. But for super blockbuster movies, this law is not important, especially for movies with huge peripheral income. As long as the movie is good, whether it makes box office is secondary.

The simplest example is the "The Chronicles of Narnia" series of films released by Disney. The first and second films were both high-priced investment and high-priced publicity, but the box office was not satisfactory. . However, in this way, the third part of "The Chronicles of Narnia" has begun to be produced.

Disney is not overheated and insists on making unprofitable movies, but the peripherals of "The Chronicles of Narnia" are too powerful, adding rich content to Disney's theme parks and attracting a large number of children. Who's money is better these days? One is a woman and the other is a child.

It doesn't matter if the box office doesn't beat or not, as long as the kids like it, if they cry and make noise, the money will be earned back from their parents.

Therefore, under the influence of the subprime mortgage crisis, Disney still maintains sufficient vitality. Together with Summit Entertainment, they are the two companies with the best development in Hollywood.

Dream Chasing Entertainment saw it in their eyes and was greedy in their hearts, so they decided to acquire Marvel Comics, and also learned from Disney's model, engaged in a series of marketing, and built their own brand. Summit Entertainment keeps making movies and promoting brands, while Chasing Dream Golden Harvest focuses on building peripheral channels, building theme parks and so on.

Under the applause of Shao Shuaijun, the special effects directors of ilm and d2, they don't care about the stalls, the boss has spoken, and they can do whatever they want.

Special effects, shooting, Shao Shuaijun's life is simple and fulfilling. It was chaos outside.

Because DreamWorks Animation, listed on the New York Stock Exchange today, has submitted an acquisition plan.

"Dreamworks gave up its last insistence, and the free spirit of independent films has completely lost the meaning of existence. Summit Entertainment has surfaced its fourth big deal this year, spending 2 billion US dollars to acquire DreamWorks Animation!" - "The Sun" "It became popular. Mitchell and Coleman were exposed at the beginning, and they were suspected of hype, but now it has finally been proved. The Sun is the most pervasive newspaper on earth!

Reporter for The Sun. All great detectives!

Lewis Coleman, president of DreamWorks, said in an interview with reporters: "DreamWorks and Summit Entertainment have reached an acquisition agreement. Mr. Katzenberg believes that the combination with Summit Entertainment is the key to DreamWorks' next strategy. We It’s not just to sell the company. It’s for future development.”

In DreamWorks Animation, the CEO is Katzenberg and Coleman is the president. Coleman reported to Katzenberg. Coleman is just a worker, and Katzenberg is the owner of DreamWorks.

And shortly afterwards, Katzenberg personally accepted an interview: "I talked with Mitchell about future plans. We know that DreamWorks can continue to go on an independent path, but this will make our development slow. In the past ten years, many excellent animation films have been produced, but more potential has not been tapped. After cooperating with Summit Entertainment, DreamWorks will enter the Chinese market in an all-round way, and we want to build the largest animation kingdom in the East!"

As long as it passes the review of the monopoly organization, the acquisition plan will be realized. Now Summit Entertainment and DreamWorks no longer hide it, and directly express their intentions.

DreamWorks wants to become the Disney of the East!

In the past few years, Disney has not given up on its intention to continue to integrate the animation film industry, and it is also eyeing DreamWorks. But Katzenberg kept procrastinating, unwilling to do so. At the beginning, he was the chairman of Disney Animation Studio. For his dream, he established DreamWorks, and he has been looking forward to one day creating an animation kingdom that can compete with Disney.

After waiting for nearly two decades, Disney has been thriving, but DreamWorks has always been difficult to make progress.

Katzenberg was not reconciled to going back to Disney like this.

Just in time, Summit Entertainment bumped into it.

Even if Shao Shuaijun didn't speak at dinner that night, Katzenberg would have been fussy. Dream Chasing Entertainment Group is a giant in China, with intricate relationships, any entertainment company that wants to enter, cannot get around Dream Chasing Entertainment. In the United States, DreamWorks is destined to be unable to surpass Disney, so the only way to fight in China is to lead the battlefield eastward.

Entering China is not simply a matter of saying that once you enter, you will be able to enter. The scissorhands of radio and television are not only scared by Chinese people, but also by Americans. Taking refuge in chasing dreams is the simplest and fastest step.

"Dream Chasing Golden Harvest has built theme parks in Asia and around the world. The participation of DreamWorks will be a strong supplement to theme parks. The construction of theme parks will also provide more peripheral income for DreamWorks. We are not acquiring or being acquired. , We are joining forces!" Mitchell Bruce said with a smile on his face.

The most coquettish figure in Hollywood this year is Mitchell.

"We have reported countless times about Summit Entertainment's big moves this year, and I don't know how many more times we will report. Should this year's Hollywood be renamed Summit Year?" - "Hollywood Entertainment Reporter".

"The rise of large-scale entertainment studios spanning the eastern and western hemispheres is certain. Now we have to see where Dream Chasing Entertainment will go. At present, the capital chain of Summit Entertainment is good, and the successive acquisitions have also stimulated the stock market, allowing the stock to continue to grow. There are already stockholders looking forward to the climb, and the next time Summit Entertainment will acquire that company, they can prepare in advance and make a fortune along with it.”

The whole world knows that Summit Entertainment will not stop.

In fact, the footsteps of Summit Entertainment did not stop.

Since the listing of Dreamworks Animation Company, another unremarkable news came out.

Paramount Pictures has confirmed that it will sell all the shares in Epix Television, a pay TV station jointly held by Paramount, MGM and Lionsgate Films. Summit Entertainment. (to be continued..)