Director’s Legend

0350 【Looking back on 2010】

According to the custom, during the confinement period, you are not allowed to go out. Although Li Xiuxiu recovered quickly, she couldn't openly break the custom. However, she had already started to take over the affairs of Chasing Dream Entertainment Group. I also started to try to leave the baby and let the baby follow the grandparents.

Because in a few days, she will go to the United States with Shao Shuaijun. After resting for more than half a year, Shao Shuaijun decided to start directing the second filming of "The Night Watchman" years ago. Li Xiuxiu also had to review the accounts of its subsidiaries and various projects before the year, and discuss cooperation matters with Carl Icahn. The baby is too young to fly around the world with me.

"Hey son, say goodbye to Daddy."

A few days after New Year's Day, when the confinement period expired, Shao Shuaijun and Li Xiuxiu flew to the United States in a hurry, and said goodbye to Xiao Shao before leaving.

Xiao Shao was in grandma's arms, smiling brightly, thinking that Shao Shuaijun was playing hide-and-seek with him.

Li Xiuxiu kissed Xiao Shao and said, "Baby, say goodbye to Mommy."

"Giggle." Xiao Shao kept laughing.

"Go to you, don't be reluctant to bear the child." Shao's mother waved to the two of them.

The two reluctantly kissed their son goodbye and got on the plane.

The plane was flying in the sky, and within half an hour, Li Xiuxiu said sadly, "Honey, I miss my son..."

When they arrived in Santa Monica, Mitchell Bruce greeted him.

"Shao, Li, congratulations, how is the baby?"

"Thank you, my son is healthy." Shao Shuaijun and Mitchell hugged.

"You agreed, I'll be the baby's godfather. Li. Would you disagree?"

"I'm glad you can be Shao Qikai's godfather."

Mitchell shook his head: "Shao... Qi... Kai? This name is too awkward, even more difficult to pronounce than your and Shao's names, Shao, can I marry my child an English name? Frank Shao, how about it, Frank It’s my father’s name.” Foreigners like to give juniors the same name as their elders, or the names of famous people, which is different from the Chinese who avoid their elders’ names.

"Okay." Shao Shuaijun is also straightforward, and the two decided on Shao Qikai's English name, Frank Shao! Many overseas Chinese. There are such mixed Chinese and English names. For example, James Wan, the director of "saw". He is also the director of "The Warren Files" that Summit Entertainment is preparing to produce. His official name is James Wen.

Shao Shuaijun pretends to be cool and doesn't want a foreign name, which makes things difficult for foreigners. But his son. Maybe I want to play with foreign children. You can't make things difficult for foreign children. Chinese names are too difficult for foreigners.

After the greeting, we went to the conference room at the company headquarters together.

As Summit Entertainment grows. The company had already moved from next door to Lionsgate, and moved into an eighteen-story building it built by the sea, but Summit Entertainment couldn't use up so many floors, after all, Marvel Comics was headquartered in New York. However, the vacant floors always fill up, and the old neighbor Lionsgate may move in at any time.

"Shao, Li, shall we hold the meeting first or review the accounts first?" Mitchell asked.

Shao Shuaijun immediately said: "We'll talk about the accounts later, and we'll have a meeting first. Regarding the film production and schedule for next year and the next year, after I hear this, I'm going to direct a movie." He is interested in movies. In the past two years, he has been able to use his memory to help the company's movies avoid possible box office bombs.

After the meeting started, all the executives of the company attended the meeting, and the horses and guns were laid out. First, they summarized the movie release situation in 2010.

In January and February 2010, the company released 4 small-budget films, with a small investment and low box office, and the combined total was only 40 million US dollars. "Red Flame Battlefield" was released in March, with a global box office of 167 million US dollars. "Dancing Out of My Life 4" was released in April, with a global box office of 90 million US dollars.

May saw "Teddy," which grossed $613 million worldwide, and "Iron Man 2," which grossed $625 million worldwide. "The Hunger Games," released in June, grossed $650 million worldwide. "The Twilight Saga: Breaking Dawn - Part 1" was released in July, grossing $725 million worldwide.

In August, "Rise of the Planet of the Apes" was released, with a global box office of 780 million US dollars. "The Expendables," released in September, grossed $275 million worldwide. "Warm Bodies," released in October, grossed $102 million worldwide. In November, "Sherlock Holmes 2: A Game of Shadows" was released, with a global box office of US$5.6.

"The Hangover 3" was released in December, with a global box office of 340 million US dollars.

Throughout 2010, the films produced by Summit Entertainment, together with the release of "Painted Skin 2" in North America for 60 million US dollars, totaled a global box office of 5.027 billion US dollars, successfully breaking through the super mark of 5 billion US dollars, and reached the top of the 2010 Hollywood film The company's global box office champion.

At the same time, it is also the box office champion in North America, with a record of 1.789 billion US dollars in North America, breaking the record of 1.767 billion US dollars set by Warner Bros. last year, and becoming the highest ever!

Summit Entertainment accounted for six of the 20 top-grossing films in North America in 2010.

The second place is "The Hunger Games" with $411 million, the fourth place "Iron Man 2" is $3.13, the fifth place "Twilight: Breaking Dawn" is $278 million, and the seventh place "Rise of the Planet of the Apes" is $240 million US dollars, 9th place "Teddy Bear" 230 million US dollars, 12th place "Sherlock Holmes 2: A Game of Shadows" 190 million US dollars.

Summit Entertainment accounted for seven of the top 20 grossing films in the world in 2010.

They are the 4th "Rise of the Planet of the Apes", the 6th "Twilight: Breaking Dawn (Part 1)", the 7th "The Hunger Games", the 8th "Iron Man 2", and the 9th "Teddy Bear", No. 10 "Sherlock Holmes 2: A Game of Shadows" and No. 15 "The Hangover 3".

In 2010, Summit Entertainment invested only US$980 million in publicity and filming, which means that Summit Entertainment had a 1:5 investment-to-revenue ratio, far exceeding Hollywood's normal investment ratio of 1:3. Hollywood movies are released all over the world. Not all of them are box office share, most of them are buyout distribution rights, that is to say, the box office must be three times the investment to ensure that there is no loss.

Basically, for the movies of Hollywood companies, the sum of blockbusters and bad movies is maintained at a balance of 1:3. The real income lies in the derivative products of the movie, the release of dvd after the release, the release of movie toys by cooperative toy manufacturers, the release of commemorative clothing by clothing manufacturers, the production of movie souvenirs by souvenir manufacturers, the naming and placement of advertisers, the construction of theme parks, and television Play secondary income and so on.

It can be said that if a movie’s box office reaches a revenue ratio of 1:3, its box office can be exchanged for investment, and the surrounding revenue is the real income. When it is lower than 1:3. Peripheral income is needed to make up for investment losses. Movies can't make money. And higher than 1:3, congratulations, you made a lot of money!

Summit Entertainment has clearly made a lot of money this year, when the company's chief financial officer made a report. The executives grinned. The company earns. Their dividends can be large.

"This year we won more than 5 billion US dollars at the box office, and earned more than 2 billion US dollars at the box office, and leveraged peripheral revenues of more than 8 billion US dollars. In other words, only in terms of film operating income, we Earned 10 billion!"

The chief financial officer continued to talk about the exciting news. This is only the movie revenue. Summit Entertainment not only has movies, but also TV series, Internet and smart phone applications. The annual turnover is definitely more than 15 billion U.S. dollars, and it is definitely the most profitable company in Hollywood.

What earns more is not these profits, but the market value of the company. With the popularity of the movie, the stock price is getting higher and higher, and the market value is getting bigger and bigger. Last year, Summit Entertainment did not reach US$15 billion, but this year it is expected to hit a market value of US$20 billion.

"2010 was a glorious year. Today, we look back on the past and feel very proud. Under Shao Dong's outstanding leadership, the company's performance is thriving. Almost all movies come from Shao Dong's vision. Please invite Shao Dong Dong gave us a speech."

Shao Shuaijun stood up with a smile on his face: "I am very pleased, this year we hit the 5 billion box office mark, which proves that we are definitely a six-level film company, and of course, I prefer that we are the largest independent film company. The glory of the past has passed, and we will continue to work hard next year. And I will just say one of my wishes."

Seeing everyone listening carefully, Shao Shuaijun said proudly: "I have four wishes. First, to acquire Lionsgate Films to expand our film types, film library resources and distribution channels. Second, continue to recover superhero copyrights. , I hope that in February this year, before the Chinese New Year, we will receive news of the return of Blade, Soul, Fantastic Four, and Daredevil, and then continue to negotiate Spider-Man and X-Men. Third, we have My own animation studio, whether it is acquired or established, in short, I hope that everyone will pay attention to the animation department. In the future, animation movies will definitely occupy a large position. Fourth, the special effects department of the company will become stronger next year. I heard that Both Digital Domain and Industrial Light \u0026 Magic are losing money, so we don’t have to be afraid of losing money, and we will go all out to acquire Digital Domain and Lucasfilm (the parent company of Industrial Light \u0026 Magic).”

Crash, the executives were excited by Shao Shuaijun's wish and applauded vigorously.

Shao Shuaijun's idea is very simple. To build Summit Entertainment into a truly big movie company, it is not enough to just produce a few blockbuster movies, but also to have overall production capabilities.

Horror films from Lionsgate are continuous income, and the box office may not be high, but the follow-up DVD sales are definitely the strongest. Horror films are still exciting to watch alone at home.

The superhero movies of Marvel comics are real popcorn blockbusters. With the improvement of special effects, the popularity cannot be extinguished overnight.

Animated films will also continue to rise with the improvement of special effects technology. At least before Shao Shuaijun's rebirth, animated films created a big box office.

Under the impact of the subprime mortgage crisis, the special effects company is in a situation of collapse, but Shao Shuaijun knows that with the support of China's vast market, the special effects company will never become obsolete. Whether it is a superhero or an animated film, it needs the support of a special effects company. The digital field is a company he has been interested in for a long time. As long as there is an opportunity for Industrial Light and Magic under Lucasfilm, he will not give up. (to be continued..)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like