Director’s Legend

0331 【Summer File War】

Back then, "500 Days with Summer" allowed Joseph and Scarlett, the on-screen couple, to gain a lot of fans. Now in "Teddy Bear", Joseph and Scarlett joined forces again. The several waves of promotional videos before the screening have created a record of 100% praise among the fans of the two and Shao Shuaijun's fans.

As an R-rated comedy, "Teddy Bear" didn't hold any premiere, and now Shao Shuaijun didn't need a premiere for publicity. Years of word-of-mouth accumulation have made Shao Shuaijun's reputation as a great director more and more famous. Basically, the audience will know that this is a good movie if the words of Shao Shuaijun's works are added.

On April 30th, the media has already regarded today as the day of 2010, the day when the curtain of the summer file war kicked off.

Compared with the 100% praise contributed by the fans, the media should be more cautious and wait and see the box office of "Teddy Bear". If it is said that Shao Shuaijun directed the movie with all his efforts, the media will definitely promote it as a box office hit, but this time Shao Shuaijun has learned to play with fire, double opening!

"'Teddy Bear' is about to be released, and Shao Shuaijun will start filming at the same time, fearing that the tragedy of 'Night Watchman' will reappear!"——The Chicago Sun-Times fired.

However, whether these media are ridiculing or supporting, every report now is to promote "Teddy Bear" for free. Joseph and Scarlet took the leading actors to publicize everywhere, but Shao Shuaijun disappeared from everyone's eyes. Apart from staying in the special effects company in Hollywood, he flew back to Beijing to accompany Li Xiuxiu and the baby in her belly.

From April 30th to May 2nd, the three-day weekend passed. The North American weekend box office is out. "How to Train Your Dragon," which was released for two weeks, came in third with $10.83 million, while "A Nightmare on Elm Street," a reimagining of the classic horror movie, made an outstanding performance with $32.21 million in its first weekend.

However, the most dazzling is "Teddy Bear", a low-budget R-rated comedy film, relying on Shao Shuaijun's quality assurance, with an unrivaled attitude, won 65.5 million US dollars, setting a record for an R-rated film in April. A new record for painting achievement! While the movie is winning high box office. The word-of-mouth of the media people has also come out.

"A subversive take on a childhood toy. Very unsuitable for children." --The New York Times.

"The film's most unexpected surprise is its Spielbergian fairy-tale feel, and it earns some tears." —Hollywood News.

"The teddy bear is the funniest character in any movie this year, and it also has the best comedy script of the year." -- The Denver Post.

"The film's satirical objects include race, religion, emotion, reality and other topics, but at the same time, it has enough warmth as a spice." - Los Angeles Times.

"Brings the edge of an R-rated movie with a toy that everyone knows. Fantastic chemistry." - Beyond Hollywood.

"The whole movie is ruining childhood. This teddy bear is very immature. It's a wicked comedy that starts from an interesting hypothesis and ends up being cheesy."

"A subversive satire as expected, but warmer than expected, and sadly. Not as joyous as expected."

It can't be said to be good or bad. The freshness on Rotten Tomatoes is only 60%, and the score on imdb is only 7.3 points. It can be said that word-of-mouth has no achievements, but R-rated comedies are never filmed for word-of-mouth, and they never look at word-of-mouth, they only look at the box office!

Its first week grossed US$65.5 million, sweeping away the bad luck of the box office failure of Summit Entertainment's "Dancing Out of My Life 4". From May 7th to 9th, including Mother's Day, "Teddy Bear" bucked the trend and went up against the trend. Unexpectedly, it reached the top with an incredible US$102.5 million and surpassed the first week, setting a record for the second week of an R-rated film. box office record.

The lips of Summit Entertainment were crooked.

"'Teddy Bear' is making a crazy comeback, Shao Shuaijun's magical aura remains undiminished, and the highest-grossing R-rated comedy in history is born ahead of schedule!" - Hollywood Entertainment Reporter.

"What caused the rise of "Teddy Bear" against the trend--"USA Today" will explain it in detail for you. The latest film "Teddy Bear" by the great director Shao Shuaijun was released in North America for two weeks, and has achieved a super box office of 214 million U.S. dollars. Overseas also achieved a good result of 103 million US dollars. In the second week of North America, the film uncharacteristically surpassed the first week's results, or because of the weak movie market this week, the second-placed "New Nightmare on Elm Street" only received 9.17 million The combined box office of No. 2 to No. 10 is less than one-third of that of "Teddy Bear". It has to be said that there are too many bad movies this week, which helped "Teddy Bear" achieve dazzling results."

In two weeks, with $317 million worldwide, "Teddy Bear" has already stepped into the area of ​​​​the highest-grossing R-rated comedy film in history.

On May 14, another major production of Summit Entertainment, "Iron Man 2" from the Marvel Cinematic Universe project landed in North America. The US$200 million epic blockbuster "Robin Hood" produced by Universal Films will also be released. At the beginning of the summer vacation, there will be an eye-catching melee. Among them, "Teddy Bear" will compete with its own "Iron Man 2" massacre.

But at the end of the weekend, the expected war did not start, and "Iron Man 2" reached the top with 128 million US dollars. "Robin Hood" got off to a bad start, earning only US$32 million. The film is destined to lose money, and Universal has the momentum to seriously fall out of the top six.

The box office of "Teddy Bear" also dropped sharply, ranking third with 24 million U.S. dollars. However, the overseas box office is gratifying, and it won 94 million U.S. dollars this week, with a global box office of 435 million U.S. dollars. Among them, the total box office in North America has accumulated to 238 million US dollars, surpassing "Beverly Hills Cop" with 234 million US dollars in North America, and squeezed into the top three in the history of R-rated comedies in North America.

Second only to "The Hangover" with $277 million and "The Hangover 2" with $254 million. And Teddy Bear's release period isn't over yet.

From May 21st to 23rd, another weekend ended. "Shrek 4" took the championship with 71.25 million US dollars, "Iron Man 2" ranked second with 58 million US dollars, and "Robin Hood" was a pitiful 18.7 million US dollars. In third place, "Teddy Bear" came in fourth with $9.8 million.

so far. After four weeks, "Teddy Bear" has a North American box office of 248 million US dollars and a global box office of 505 million US dollars. Two weeks later, "Iron Man 2" was $217 million in North America and $419 million worldwide, which was also a smash hit. Summit Entertainment's glorious road is unstoppable!

"Shao Shuaijun will be the leading figure in Hollywood in the future, and any theme in his hands can be turned into a dollar bill!" —— "Time Magazine".

The box office is a hit, and his wife is pregnant. Shao Shuaijun has no reason to be unhappy. Now he is smiling all the time. And he likes to show off in front of his friends. After a few days of trouble, friends who have a good relationship all know that Shao Shuaijun is about to be promoted to a father.

Later, I simply sent a message on the scarf: "I am going to be a father, haha. Everyone bless me!"

Almost sensational. This scarf was frantically reposted on Mtime.com and twitter. The trouble is well known to the world. Shao Shuaijun seldom wore a scarf, and apart from posting some movie stills, he didn't release any news. So not many fans. But after this news, fans around the world immediately increased by nearly one million, breaking through the 3 million mark.

Fans' messages are all about wishing Shao Shuaijun and Li Xiuxiu, and looking forward to Xiao Shao's birth. There are also many female fans leaving messages saying that there is one less good man in the world and they are going to become a monk.

"Shao Shuaijun, a famous Chinese director, recently announced on his scarf that he is about to become a father. It is reported that he and his wife Li Xiuxiu have been in love for five years, and they have already obtained a marriage certificate before." The media also fired up this news again and again.

Shao Shuaijun forgot the scarf after sending the message, and never thought about posting another message. He can announce to the world that he has become a father. He hopes that everyone will share his joy, but he does not want the whole world to pay attention to his family. . In fact, there is nothing to pay attention to. Li Xiuxiu is almost three months pregnant, but her belly is still a little bit big, and there is no sign of pregnancy at all.

Now Li Xiuxiu has begun to strictly follow the doctor's instructions for the sake of the child, eat when it is time to eat, and sleep when it is time to sleep. After Shao Shuaijun came back, he could only follow this routine. For a person like him who has become a regular occurrence, his wife's pregnancy is really lonely.

During the three-day weekend from May 28th to 30th, "Shrek 4" achieved continuous success with $43.3 million, "Iron Man 2" ranked second with $26.4 million, and "Teddy Bear" climbed to No. 1 with $7.35 million. Three positions. So far, "Teddy Bear" has reached US$258 million in North America, surpassing the achievement of "The Hangover 2" in North America, and the global figure has also reached US$556 million, which is not far from the global US$581 million of "The Hangover 2".

On June 4th, another highly anticipated film from Summit Entertainment, "The Hunger Games" written by Shao Shuaijun and directed by Gary Ross, will be released. Three days later, the whole of North America was boiling. "The Hunger Games" opened for three days, and the box office in North America was 152.6 million US dollars, breaking the June box office record set by "Transformers 2: Fallen Avengers".

It even set a series of North American records: No. 1 at the box office on its opening weekend in June.

No. 1 in the box office of non-sequel movies in the midnight show (referring to the United States), No. 1 in the domestic box office of non-sequel movies in a single day on Friday, No. No. 1, No. 1 in the premiere release scale of works produced by the largest independent film company, No. 1 in reality TV movies, no. Fastest to break through 100 million US dollars at the box office No. 2, the fastest to break through 150 million US dollars at the box office No. 3.

Opening Day #5 Japan Box Office, Japan Box Office #5 Box Office, Friday Box Office #4 Japan Box Office, Saturday Box Office #2 Japan Box Office, Sunday Box Office #4 Japan Box Office, Midnight No. 7 at the local box office, No. 3 at the U.S. single-hall box office, No. 3 at the U.S. domestic opening weekend single-hall box office, No. 2 in post-modern genre films, No. 5 in adaptations of science fiction original books, and action horror genre films 3rd Place.

Under the impact of "The Hunger Games", all the movies in early June were wiped out. "Shrek 4" ranked second, but it didn't even have a box office of 30 million US dollars, which was less than a fraction of "The Hunger Games".

""The Hunger Games" has set many records. This is the second golden mountain discovered by Shao Shuaijun in the United States. As a director with outstanding vision, Shao Shuaijun has given up directing "Twilight" and "The Hunger Games" one after another. The box office is too easy! I have to say that this is a crazy idea! Maybe only a paranoid can make such a move, and Shao Shuaijun is as paranoid as James Cameron!" - "Entertainment Weekly". (to be continued..)

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