Director’s Legend

I had a meal at my sister's house and enjoyed it.

In the evening, Shao Shuaijun and Li Xiuxiu still couldn't resist the temptation, and ran to the hotel, where they hung out together all night. The next morning, at the Dream Chasing Film and Television Base, Shao Shuaijun came to the press conference with dark circles under his eyes. The dark circles under the eyes are due to the hard work last night, and the reason why the jet lag could not be adjusted in time.

However, Shao Shuaijun's spirit is not bad, which is also his advantage. His energy is more abundant than ordinary people.

In the media hall, hundreds of media were waiting, chatting happily.

After Shao Shuaijun came in, the reporters who were staggering just now sat up straight, and then pointed the camera at Shao Shuaijun, and the camera with flash light took snapshots.

Blocking the flash, Shao Shuaijun straightened the microphone, and then said: "Today, everyone, I invite you to come here to share some of my views on Chinese-language films. It's not a big reason, it's just a personal opinion. I There will be half an hour for you to ask questions, so please be quiet now and let me speak quietly. Thank you."

When the scene calmed down, Shao Shuaijun got to the point: "I was filming a movie in the United States. During my break, I was surprised to find that there was a title on Mtime.com, which said that the revenue ratio of "Old Boy" far exceeded that of "Avatar". It is the success of Chinese-language movies. But today you must have discovered that the title of Mtime.com has been changed to a tribute to "Avatar".

This is what I asked Mtime to replace, because I was very unhappy with the previous title and content. I don't know when "Old Boy" can represent the highest honor of Chinese-language movies. I am very pleased that "Old Boy" has achieved a series of outstanding commercial performances, and its reputation is also very good. This is a reward for our entire crew of actors and staff, as well as the staff behind the scenes.

I will not belittle "Old Boy", this is a film that condenses the efforts of many people, and it is an outstanding and excellent Chinese film work. Likewise, I don't feel like Oldboy lost out to Avatar. I think both films are equally excellent, and we filmmakers all have the same goal, which is to make a good-looking movie. [

However, "Oldboy" did not perform better than "Avatar" at the domestic box office. Now "Avatar" is still gaining momentum, and it is certain that it will surpass "Oldboy". And internationally. "Avatar" did even better. There is nothing to deny. I also don't deny that "Oldboy" is a hundred times higher than "Avatar" in terms of revenue ratio. We used the least amount of money to get the biggest profit, which is rare in the world.

I just want to say. "Old Boy" does not represent Chinese-language movies, but "Avatar" represents Hollywood movies.

Hollywood produces more than 1,000 movies every year, and 80% of them are bad movies. China produces 400 to 500 movies every year, and 80% of them are bad movies. Under the same base conditions, Hollywood still has 20% of excellent movies every year, and relies on 20% of the movies to conquer the world.

What about our Chinese movies? Do you dare to say that the other 20% of yourself are excellent movies? Do you dare to say that we have conquered the world with this 20%?

dare not!

Because the other 20% of us are just self-entertaining movies, and we don't even have one or two movies going to the world every year. That's why I say that "Old Boy" cannot represent the honor of Chinese-language films, because there is nothing behind "Old Boy", and the height of "Old Boy" is like a castle in the air, without any backing to support it.

"Avatar" is different, behind it there are a large number of excellent Hollywood movies every year. Follow it to win glory and crown status for Hollywood. And "Old Boy" is just a fig leaf. Putting aside this fig leaf, what is the difference between us and being naked?

Now many media are saying that "Avatar" is nothing more than that, saying that "Old Boy" has a far higher revenue ratio than "Avatar". But we can't just look at the box office, just look at the revenue ratio. China is a developing country whose development speed is beyond imagination. Our film market, backed by more than one billion people, has huge potential beyond imagination.

The future Chinese film market. It will definitely become another weathervane outside the United States. There will be more and more movies with a box office of more than 100 million US dollars every year. More movies will set their sights here, and future Chinese-language movies will definitely lead to a period of box office explosion.

"Oldboy" is just the beginning.

Because our lives are getting better and better, and more and more audiences are going to movie theaters, our supply will not be able to meet the needs of audiences. In other words, the mainland market in a golden age has opened its doors. I saw it, I don't know if you saw it or not.

I have seen many domestic films, and they have achieved explosive box office. It is no longer an extravagant hope to exceed 100 million US dollars. But I also saw a hidden danger, that is, the Chinese film market is too easy to make money. As long as you make a good story, the audience is willing to pay to watch it, and you can get a high return.

Some people will ask, hey, what kind of hidden danger is easy money? Earning money can encourage more people to invest in the film industry and develop Chinese-language films.

No, what I’m talking about is a truth that everyone may be tired of hearing, ‘Born in sorrow and died in peace’. I don't hope that during this golden age, our Chinese-language films, which have been ups and downs on both sides of the Taiwan Strait and with a history of hundreds of years, will completely lose their voice internationally. I don't want our Chinese-language movies to just tell a good story and nothing else.

Because of many factors, the fact is that we haven't even learned to tell a good story yet. [

One day the golden age will become the silver age, and the silver age will become the iron age, which will become the stone age. We can't wait until then and wake up to the fact that we're not strong enough to handle any period other than the golden period.

In the past two years, the United States has been the place where the subprime mortgage crisis has been the most serious, but Hollywood movies are still the center of the world, and have not become depressed because of the subprime mortgage crisis. Why is this, I think, and this is what I want to talk about most today, to examine our Chinese-language films from the two films "Old Boy" and "Avatar".

"Old Boy" has achieved good results in Asia, but in the world, it is very reluctant. "Avatar" not only achieved good results in Asia, the world is still very crazy. After analyzing it, we will know that "Avatar" has a production cost of 500 million US dollars, has mx-3 format, and has expression capture technology. There are fantastic g special effects.

Even if you don't like the story it tells, you can't help but shell out the money to watch it, for such powerful visuals. "Old Boy" is different, there is no experience in line with this age, and I have no idea what it is talking about.

So here we can see why Chinese-language movies cannot go out. We say something that others don't understand, and Hollywood also says something that others don't understand. Our dizziness watching, Hollywood can still see the scene. Over time, those who watched the scene gradually saw the way, and those who were dizzy could only be thrown away.

In the past, Hong Kong movies were also very good, and the whole world liked them, because Kung Fu is cool and beautiful. Even if others can't understand it, they like to watch it and then they can see a little trick. Everyone knows that this is Chinese Kung Fu, such as powerful, Jeet Kune Do, Huang Feihong, etc., gradually made Hong Kong movies popular all over the world.

But Kung Fu movies have been stir-fried for so many years, and the dishes are all burnt. I can't eat it anymore. It's time to change to another dish. The results of it. It has become that no one knows how to cook. What to start frying? Fried poor! Foreigners like to watch us speculate on being poor, and they are happy when they see how poor the Chinese people are. Fried silly! Chinese audiences like moviegoers to be stupid, and they laugh when you are stupid, because you disgusted them before. "

Shao Shuaijun looked at the reporters who kept taking notes, took a sip of water, and continued: "Is what I said just now ugly? Every time I express an opinion, it is ugly, because I don't play tricks. I don't talk to you guys. I’m not talking about anything, I’ll just say what I want to say. Recently “Avatar” hits theaters, how many filmmakers are going to learn about mx-3 technology and facial expression capture technology?

I think very little. The thinking of our filmmakers is still in a very mysterious state. Unwilling to accept new things. The five generations of academic directors explored the road of commercial film, the sixth generation of directors went back, and the new generation of directors has not yet formed. Our Chinese film is in a very delicate period, I don't know if it is the influence of the doctrine of the mean. Still afraid of being shot at the top, no one is willing to stand up and take another step forward.

Now that the Korean film industry is booming, there are many blockbuster films with special effects and many sci-fi films produced every year. We're still spinning in a circle.

Why did I establish the New Electronic Technology Research Institute? I wasn't just talking about opening a school to show off. I really want to give Chinese-language films a place for technical reserves. I hope that through the purpose of establishing a school, film technology will not become a constraint for our Chinese-language films.

However, in the past few years, there have been very few films in the New Electronic Technology Research Institute that actually use the technology we have stored. After all the calculations, the "Painted Skin 2" that is being produced is one, and the 3rd version is being produced, and then, it is gone. Few filmmakers are willing to go to the New Electronic Technology Research Institute to receive new film technology.

From the very beginning, Xindian Technology has consumed a lot of manpower and material resources. Dream Chasing Entertainment has even acquired many Hollywood special effects companies to enhance the technical reserves of Xindian Technology. Later, the filming of "mx-3 Yupu Tuan" reserved advanced mx-3 technology. Now we are cooperating with Weta Digital to research expression capture technology. Weta Digital's visual effects director Joe Lerritt has served as the director of Xindian Technology. visiting professor.

In the future, the world's most advanced film technology will be continuously gathered in the New Electronic Technology Research Institute. My plan is to create a "Southern University" belonging to China. The ridiculous thing is that I spent so much money, hundreds of millions of industry-education-research expenses every year, and only faced with hundreds of students.

Not many filmmakers are willing to come here to accept new technologies. Are you looking down on new electronic technologies? Or are we setting up technical barriers? It can be said that all the technical reserves of Xindianji are completely open. Facing every filmmaker, as long as you are willing, you can get the technical support of Xindianji. "

"No, why?"

"Because we are still dreaming, Chinese-language films are thriving, rising and moving forward, why do we need new technology. As we all know, what we are entering is the film market, not our films! Make a police film or a comedy film, and the audience will watch it happily. It’s not how good your movie is, it’s because you have no choice!” (To be continued...)