Did the Queen’s Vest Fall Out?

September 30, Wednesday.

On the last day before the National Day, the autumn wind overwhelmed the sweltering heat, and there were bursts of coolness in the air. The weather was wonderful!

The fashion conference signed with Apple was specially placed today, which shows the importance and strategy of the Lu family.

Tourism and shopping are the big consumption, and the special holiday of National Day has increased the marketing revenue for all walks of life.

Originally, after the press conference, the company will officially obtain the authorization to start producing this series of products. But Lu Ming took a risky move. He reached an agreement with Apple to sign a contract, and then immediately arranged for the manufacturer to start production. After today's press conference is over, major shopping malls will officially start selling this series of Lu Family's cooperation products tomorrow, and the schedule is very tight!

Lu Ming did this with two ideas:

First, to catch up with the national day consumption boom, people who go out to travel always like to buy some beautiful things back home, even if they are not willing to spend money usually, they have to spend on this special festival!

Second, and most importantly - once the cooperation between the Lu family and Apple was announced, various products were launched the next day, which shows that Apple has already passed the inspection of the Lu family!

From the perspective of an outsider, even if it is a one-time cooperation, it can be seen that Apple is very satisfied with the Lu family! Otherwise, how could he agree to the Lu family's early production?

A good reputation cannot be bought with a thousand dollars, not to mention the affirmation and support of Apple.

However, to persuade Apple to allow the Lu family to produce ahead of schedule before officially signing the contract, Lu Ming spent a lot of effort, and even made many concessions on the contract!

Especially the last one: before the contract is officially signed, if the Lu family does anything that makes Apple uncomfortable, the other party can unconditionally terminate the contract, and all losses will be borne by the Lu family themselves! In addition, the Lu family will still pay for the design fee that should be paid to Apple!

It can be said that there are too many concessions!

With such a disclaimer, Apple naturally agreed very readily.

However, Lu Ming also set up a hole here.

On the surface, the Lu family has regressed too much, and the scope of this "thing that makes Apple uncomfortable" is too large! However, Apple itself is a designer with an excellent reputation in the industry, and it never looks for trouble. For him, face and design are equally important.

If there are some unexpected small problems during the whole signing process, the Lu family can communicate with them! As long as the posture is low enough, Apple will not be able to explode any grievances on the spot, and the contract will always be signed smoothly.

Similarly, if Apple suddenly wants to terminate the cooperation for some reason, he has to come up with a reason to convince everyone.

You must know that when two people are equal in strength and one party wants to terminate the cooperation, everyone will think: This party has other considerations. In the business world, it is normal to choose and choose!

But when one party is low-key, but the other party terminates the cooperation with the same reason, everyone will feel: this person is too unreasonable to make trouble! Everyone has backed down like that, so what the hell is he doing? !

After all, people always love the weak more!

So the content of this contract, it seems that the Lu family has suffered a loss, but in fact it has greatly increased the success rate of the contract!

Close to 99.99%!

Because of this, Lu Ming was afraid that Lu Xinran's operation of stealing paintings would become the 0.01% that failed.

If that's the case, I'm afraid even cutting her would be an easy excuse!

In order to pay attention to this signing, the Lu family not only invited many media reporters, but also started a live broadcast on Lu's official website, and the scene was very lively.