Cosma Empire

"How's the sales?" Mark sat behind his desk seemingly calmly, not worried at all about today's unknown sales results.

Only under the desk that people couldn't see, his legs shook uncontrollably and quickly, and he relieved his inner tension through such uneducated actions. Fifty thousand filled tapes were transferred to major cities in the empire along with the newspaper sales channels of the George family. According to the latest market survey of the George family, the number of newspaper buyers in the entire empire influenced by the syndicate of the George family's feature agency is about 8 million, accounting for 30% of the total population of the empire.

Among the 8 million consumer groups who can afford tapes are about 300,000 to 500,000 people. In order to avoid the situation of "not enough to sell", Mark personally decided to fill 50,000 tapes and send them to places with consumption potential. Sales are carried out in 28 cities.

They also sent professional salesmen to contact the middle class in these cities who subscribed to newspapers by telephone, and promoted the tape to the society at a limited-time discounted price of 19.9 yuan with the gimmick of 20 yuan discount.

No one knows whether it will be successful, whether there will be a hot sales scene as guessed by the company's top management, it is a cruel thing to wait for the trial of fate in restlessness, even Mark, who is a teacher and a person in power, can bear it. I couldn't stop shaking my legs.

The secretary in a short skirt pushed the glasses frame, and the skin on the smooth thighs reflected a healthy luster. She glanced at her watch and shook her head, "Mr. President, today's sales results will not be known until after one o'clock at the earliest. .”

Mark wiped his face, "Sorry, I was too impatient."

The total cost of the 50,000 tapes, including the contents and the main body, is about 1.7 million. If something unexpected happens, although the George family can afford such a loss, it will be somewhat embarrassing. People will also scrutinize and question his decision, which is not conducive to his future control of the family and all the family's properties.

Time passed bit by bit, and he even forgot to eat lunch. Mark couldn't feel the passage of time and hunger at all. He kept writing and drawing on paper, all of which were incomprehensible simple lines and abstract shapes.

Just when he himself seemed to have forgotten about this matter, and started to draw with all his heart, the secretary came up to him with a smile on his face, and he looked up at the secretary in a daze, as if asking "What are you doing here?"

"Mr. President, our preliminary sales results have been calculated..." Mark's eyes suddenly recovered, he straightened his sitting posture, nodded slightly, and the secretary continued, "In twenty-eight cities, we have 39,000 sets of tape were sold, and almost 7,000 customers expressed their willingness to buy, but the cost exceeded their spending plan for this month, and they hope to buy our tape next month!"

A sighing smile appeared on Miss Secretary's face, "Congratulations, Mr. President, we have succeeded!"

Yes, it succeeded. Empire Star entered this industry one step earlier than other companies. So far, the total number of users that Naza has obtained is only more than 40,000, and it is approaching 50,000. But look at them, the first batch of products almost sold 40,000 copies, and it is estimated that this number will rise after waiting until the evening.

In addition to those who are interested in buying, the next issue of tape may sell a super sales volume of 60,000. This is definitely a big explosion, enough to rewrite the explosion of the industry's discourse power!

Seeing that Mr. Mark was happy like a child, Miss Secretary also had a happy smile on her face. She could understand Mr. Mark. Sometimes she felt that Mr. Mark needed a dedicated and professional person to take care of him, such as Said herself.

In fact, there are quite a few people who have such thoughts. Everyone knows that Mr. Mark’s wife has returned to the embrace of God because of dystocia, and he was always a junk stock before he was forty years old. Pretentious, unwilling to bow his head, wasting his life in a muddleheaded way with a meager salary in a school.

But after the age of forty, he soared into the sky, not only became the current head of the George family, but also created the miracle with the highest sales volume in the adhesive tape industry. His future must be bright and brilliant. into his life….

Soon Mark recovered from the surprise, his expression became more serious as he pursed his lips, and the pen in his hand swung up and down between his two fingers, "How about the sales of Empire Star? Our sales are No impact on their sales?"

This is also a very important question, and it also shows that Mark has completed the transformation from a scholar to a businessman in the past two years. The market of each industry is limited, and when foreign disruptors join in, they will attack the original market and plunder the market share that belongs to other companies. Then obtain an approximate number through the overall sales to represent the capacity of the market, and finally define the nature for consumers and make targeted products. This is what a businessman should do.

If it was in the past, Mark’s question was meaningless, thinking that they would not be able to know the sales volume of Empire Star Media Company in this issue, but after Nasha took over the company, some less important data can be known in time .

Miss Secretary untied the folder she was holding in her hand. The tapes of Empire Star Media Company were also on sale today. Mark specially chose such a time to sell his own tapes.

In the eyes of the outside world, this may be a strong alliance, continuing to maintain the dominance of the two companies in this industry, but Mark understands that this is a war. He is demonstrating and showing off his muscles!

Miss Secretary shook her head, "The sales of Empire Star did not drop significantly, but there was some improvement." After she finished speaking, she looked at Mark with some concern, but she didn't find any frustration on Mark's face.

"I see, you make another trip and inform the reporters and the special agency that we need a press conference!" He stood up as he spoke, walked to the rest room and began to choose clothes for himself.

The fact that Imperial Star sales haven't dropped isn't bad news, it's good news, which means two things.

The first thing is that there is a higher level of consumption capacity for repeated consumption in the consumer group. If a person can buy one set for a family, it means that he has enough wealth to continue consumption, and may buy three sets or even four sets in the future. The means by which the Georges monopolized the newspaper industry may be used again in this industry, and work wonders.

The second thing is that this market has not bottomed out, and it is far from reaching its limit. If it is said that the sale of the tapes of the George family led to a significant drop in the sales of Empire Star, it means that there are only tens of thousands of people in the market. If it takes more money and energy to compete for a market of tens of thousands of people, it is obviously not a cost-effective thing. However, the sales volume of Empire Star has not declined, which means that there are still many consumer groups to be developed. Mark will also increase investment in the George family's company and tilt the resources within the family.

The same information was also fed back to Du Lin's ears through Nasha. Du Lin calmed her down with a worried tone about Nasha, and told her to just continue to stick to the company's main line step by step.

After hanging up the phone, Du Lin shook his head slightly. Nasha is still a little young, but she is very useful. For example, he can know the sales and other data of the George family.

In fact, Du Lin didn't have any worries, because he was looking at the tape issued by the George family, and honestly, there was nothing to watch. They mistakenly regard the medium of television as a traditional medium like newspapers, or the sense of superiority brought about by their monopoly of the newspaper industry prevents them from exploring the game mode of a new industry. For example, they broadcast the news in the newspaper in the way that the host reads the pictures.

Du Lin felt that this was boring and lacked sufficient attraction. If something in the newspaper was only known to people in a different way, such as being read by a host, why would it cost an extra twenty or thirty yuan to sell it? What about luxuries like duct tape instead of just buying a newspaper to read? The content of newspapers is updated more timely and cheaper, which is an advantage that "reading newspapers" does not have.

As for the "stage play" behind it, the venue and landscaping are indeed bigger and more luxurious than those of the Star of the Empire. There are also several very famous stars among the actors, and the content is also higher-end, and the plot is more twists and turns.

If the Star of the Empire melodrama is mass entertainment, then the George Family melodrama is a historical drama.

People will applaud such a serious historical drama, but it seems a bit difficult to keep them watching it....

Entertainment needs to be easy to understand, and it needs to allow people to enjoy a happy time, not for people to be educated, not for people to learn or reflect, that is not entertainment, that is a cram school.

Based on the above, Du Lin can understand Mark's intentions. He is using the background and financial resources behind the George family to hurt others, and he also wants to occupy more market consumption positions, but still the same sentence, they don't understand this industry!

As for why they were able to usher in a good start, it is very simple, inertial consumption.

It's like Kina and Duffer, who both like the beef and steamed wheat kernels across the road from the Old Town Hall. That shop recently launched a sausage, and the sales are also good, but only good. If this meat sausage can't quickly grasp the consumption needs of customers, there will be a big trouble.

People who don't like to eat will refuse after one or two consumptions, and some people who like to eat will continue to consume. If the benefits brought by the sausage can't meet the labor and capital investment of the store, they may face "helping others" "The embarrassing situation. Selling, making money is making money, but I always feel a little uneconomical. Can you not sell it? It is possible to lose customers who like to eat meat sausage!

In the end, limited resources are wasted on low-profit commodities, causing more losses.

This is a big problem that the George family needs to face in the next few issues!

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