Born In England

"Everyone, our BMW will open BMW 4S stores in some first-tier cities. What is a 4S store? It is a sales store that integrates car sales, maintenance, parts and information services. At that time, there will also be a test drive. We welcome you to experience the driving service! Our first batch of 4S stores will be opened in Berlin, London, Paris, New York and other cities in three months! Of course, we will further open more in other cities. 4S store." Li Lin said.

As for those second-tier cities and smaller cities, they still do not have the ability to open 4S stores, so they can temporarily sell cars wholesale to those car dealers.

Why Li Lin wants to open a 4S store is also a new concept, a brand-new sales and service method.

The 4S store has a unified appearance image, a unified logo, a unified management standard, and only operates a single brand. The automobile 4S store is a tangible market with outstanding personality, which has channel consistency and a unified cultural concept. The advantages of the 4S store in enhancing the image of automobile brands and automobile manufacturers are obvious.

Everyone was stunned when they heard it.

"Okay, having said so much, we are going to announce the price now! Our three series are priced at £800 each!" Li Lin said.

As soon as this sentence came out, everyone was shocked.

"This price is a bit expensive!"

"One or two hundred pounds more expensive than other cars!"

"It's a bit expensive, but I like it, and I'll buy it if it's more expensive."

Indeed, the price is a little bit more expensive than other cars.

A dollar back then was equivalent to $30 today. Take the "Lonne-Porsche" in 1900 as an example. At that time, the price was 7950 Austrian kroner ≈ 3180 US dollars, which was more than 600 pounds when converted into British pounds.

Seeing everyone's reaction, Li Lin smiled and said, "Everyone, our BMW Motor Company is determined to create a luxury car. What is a luxury car? That is to create its noble driving!"

"Look, my BMW, it can keep out the wind and rain, and even a drop of rain can't seep in! Its power, its appearance, its fashion, all show that it is different all the time! It is different from other cars. When you drive it on the street, others will know it is a BMW at a glance, unlike most other cars, it is definitely an outstanding existence." Li Lin said.

His words have been recognized by many people.

Indeed, the appearance of a BMW car is still an interior, or a variety of different designs, it does appear that it is more heroic!

Li Lin is very clear,

These days, those who can afford a car are definitely the rich.

So he planned to create a luxury car brand from the beginning.

Of course, it can also launch subsidiaries in the future to launch other low-cost models.

He had already thought of the name of the car company, and it was called Volkswagen! For the car logo, just copy it, oh no, just use the Volkswagen logo.

Anyway, both luxury brands and civilian brands should be grasped.

Must sit on the whole market!

...

During the 7-day car exhibition, Li Lin's BMW car was definitely the focus!

The birth of this car made all car companies feel a sense of crisis.

After their designers went back, they all wanted to imitate various improved designs.

in the newspaper.

New York Evening News: A phenomenal new car appeared at the Berlin International Automobile Salon—BMW 3-series! Its looks...its power...it's definitely an epoch-making design! There are also attached drawings below.

Paris Business Daily: Li Lin, the founder of BMW Motor Company, has a business empire behind it, involving arms companies, shipbuilding, steel, oil, perfume, TT, Van Aike... Now it is also entering the automotive industry, the first car It caused a sensation all over the world...

One piece of news, one telegram was sent out, and one newspaper after another promoted various propaganda.

I have to say that, in addition to the fact that the photos appeared in newspapers, although many of them were hand-painted, its appearance has indeed been seen by countless people who pay attention to cars.

Saw a phenomenal car!

After three months.

The first batch of seven or eight 4S stores officially opened, and there was a lot of publicity before the opening.

Suddenly, on the first day of opening, every 4S store was full of people.

Fortunately, every 4S shop in Li Lin's side has prepared more than 20 test-drive cars, and dozens of sales staff. They serve a group of people who come to see the cars obediently, and are very satisfied. .

Especially at noon, there is a free lunch!

This brand new sales model stunned many customers.

"Free test drive? One-to-one reception service?"

"Is there a free lunch at noon?"

"In the future, if there is any problem with the car, can you come here to repair the car? Can you also call someone to rescue?"

"Oh my god, I'm going to place an order, I'm going to buy one!"

"I want to buy it too, I want to buy it too!"

"What, because there are too many people ordering the car now, it will take a month before the car can be picked up? I can wait!"

"This service is really the first time I have seen it."

On this day, people who went to 4S stores to look at cars were all conquered by the business model of this 4S store.

No way, no way to complain!

The car is beautiful and the service is good. Almost most of the people who want to order a car have started to order a car.

Seven days later.

Berlin, Auto 4S store headquarters.

in the office.

Li Lin looked at the sales report in his hand: "The shop in Berlin sold a total of 315 cars in 7 days, the shop in Paris sold 237 cars, the shop in London sold 128 cars, and the shop in New York sold 315 cars. 289 cars out..."

In total, these seven or eight stores sold a total of 1369 cars in these seven days!

Of course, the sales in the future will definitely not be so many every day. After all, the auto show has made it popular and it is opening again, so many people who want to buy a car have already started.

In the future, you have to sell slowly.

But now it seems that BMW cars are indeed very popular!

Although, more than a thousand cars, that is, sales of about 1 million pounds.

For Li Lin, is it nothing?

However, this plate will definitely get bigger and bigger in the future!

"The automobile industry, in a peaceful age, is definitely an industry with great potential! It is comparable to oil and steel! Even, in the future, it will become even more important." Li Lin thought to himself.

Which of the top ten cars is not the world's top 500?

Even several are in the top ten!

After this matter was settled, Li Lin did not forget to let the technical team behind the automobile department continue to develop new automobile technologies, such as chassis upgrade research, engine research, and other upgrades and improvements!

Strive to always lead the trend and be the boss of the car!

With Li Lin here, I believe that in terms of design, he can definitely suppress the appearance and interior design of other car companies.