Becoming a Global Superstar Starting as an Idol Trainee

Kang Hui looked at the two people who fell into silence, and said: "I will check who is behind the scenes in the next two days. After I find out the confirmed information, I will synchronize you."

Wu Xiaoshuang patted herself on the forehead and said, "We haven't seen each other for a long time, today I'm so happy. I almost forgot about the retaliation. Sister Kang, this person is too much. He made trouble while you were away, you After finding out, we must deal with him severely."

Kang Hui looked out the window, squinted his eyes, and said three words: "Don't worry."

Chen Minhao and Wu Xiaoshuang glanced at each other, and they found a sympathy: These three words are obviously ordinary, but why is Sister Kang so domineering when she says them?

Chen Minhao said: "The three of us haven't been together for a long time, why don't we have dinner together tonight?"

Wu Xiaoshuang asked: "Okay. But don't you two have jet lag?"

Chen Minhao smiled and said, "We'll go back to sleep after we finish eating. What do you want to eat? You are the hero today, so you decide."

Wu Xiaoshuang thought for a while and said, "How about we go eat hot pot?"

Chen Minhao's eyes lit up, and he said happily: "You can have this. In the last few months, I have eaten Western food every day, and I almost vomited."

Kang Hui also smiled, and said, "Just eat hot pot, I almost forgot what hot pot tastes like."

Wu Xiaoshuang took out her mobile phone and booked a private room as a VIP at an old hot pot in Chongqing.

The three of them hadn't seen each other for a long time, and they arrived at the hot pot restaurant after chatting all the way.

Just entering the hot pot restaurant, the waiter led the three of them into the innermost private room.

Wu Xiaoshuang used her mobile phone to order food, and suddenly raised her head and asked, "Shall we have a drink?"

Chen Minhao said: "Yes, but I drank a little too much at the finale banquet yesterday, so I can only drink a little less today."

Wu Xiaoshuang said: "Okay, then I'll order three glasses of Hey Bang."

This hot pot restaurant serves food very quickly. After a while, the bottom of the pot and the high stick came up.

Wu Xiaoshuang raised her wine glass and said, "Congratulations to the completion of "Love Before Dawn", and I wish the movie a big hit!"

"cheers!"

Chen Minhao and Kang Hui raised their glasses.

Wu Xiaoshuang asked: "When will "Love Is Here" be released, are you sure?"

Chen Minhao said: ""Love Is" is tentatively scheduled to be released on May 1, Labor Day."

Wu Xiaoshuang frowned, and said: "This year's May 1st, the competition in the domestic film market will be very fierce. I heard that Marvel's "Hulk", "Asura" with a domestic investment of 500 million, and the previous film "" "Little Times 2" is planned to be on May Day."

Kang Hui said: "The market is highly competitive, so the means of publicity must keep up. The smell of wine is also afraid of deep alleys. Even if it is a good movie, if the publicity cannot keep up, no one will care about it, and the number of films will be reduced. , It will exacerbate the lack of interest in the movie, and fall into a vicious circle. But sometimes, a bad movie with good publicity can lure everyone to the movie theater in the early stage, and the box office can exceed 100 million in just two or three days."

Wu Xiaoshuang said: "But I feel that the film market should not be like this."

Kang Hui smiled and said: "Yes, it shouldn't be like this. Today's film market is unhealthy, and it can even be said to be incorrect. But our current strength cannot change this incorrect film market. Therefore, we We can only adapt to, and even make good use of, this incorrect film market.”

Wu Xiaoshuang nodded.

Chen Minhao asked, "How's the current promotion of "Love Before Dawn Breaks"?"

Wu Xiaoshuang said: "On the whole, the domestic situation is better than the overseas situation. The domestic situation is in line with expectations, but the overseas is not very optimistic. Take the news that the film is announced to be completed. The domestic fans only rely on the news that "Love Is" is completed. It can be on the hot search list on Weibo. However, in foreign countries, there are also netizens who follow "Love is", but the attention is relatively low, and the focus of attention is still on "l'm yours" or your music."

Kang Hui brushed his hair, and said to Wu Xiaoshuang: "Then I will give you the domestic promotion. I will go to overseas markets. Chen Minhao has a good fan base in China, and these fans do not need to be targeted for publicity. Your next The key point of publicity is to infiltrate passers-by groups on the one hand. On the other hand, you have to find ways to make full use of the enthusiasm of fans and let them become helpers covering other groups of people.”

Wu Xiaoshuang listened carefully, and almost took notes to write it down.

Kang Hui paused, and continued: "I leave you with a task. Within a week, you will conduct market research and conduct in-depth interviews with director Jessica to preliminarily determine the positioning of the core audience of "Love Before Dawn". and the emotional basis of advocacy strategies.”

Wu Xiaoshuang no longer hesitated, took out a notebook and a pen from her handbag, and asked, "What do you mean by determining the emotional basis of the core audience and publicity strategy?"

Kang Hui smiled and asked, "Have you ever seen a movie called "To Youth"?"

Wu Xiaoshuang nodded and said, "Look, I watched it with my roommate!"

Kang Hui said: "Just watch it, it's a very successful movie."

Kang Hui brushed his hair and continued: "The core audience, or the target audience, mainly depends on the content of the movie. Take "To Youth" as an example. The movie tells the beauty, but it will eventually pass away. college time. Therefore, there are two types of viewers who are most suitable for the movie. One is people who have regrets about the youth that is about to pass away. These people are labeled as post-90s and post-00s; There are sentimental people, these people are labeled post-80s."

Kang Hui paused and explained: "Once the target group is determined, we know who our propaganda is aimed at."

Wu Xiaoshuang took notes seriously.

Kang Hui looked at Chen Minhao and Wu Xiaoshuang, and asked, "Now what problem do you think the emotional basis of the publicity strategy is to solve?"

The two said in unison: "Propaganda content."

Kang Hui nodded with satisfaction, and said, "Yes, the content of the promotion. The target audience of the movie promotion is relatively easy to determine, even before the filming starts, there is a general direction. But it is often difficult to determine what content the movie will promote .”

Kang Hui tapped his fingers on the table and explained: "A movie contains a lot of content and elements, but it is impossible to take out all these contents and elements when promoting the movie. Because if it can be publicized, There is no need for everyone to go to the cinema to watch this movie."

Kang Hui continued: "Therefore, when promoting, you must determine a key point of promotion, which is a bit like the title and introduction of an online novel. And your job, Xiaoshuang, is to find the best title and introduction for this movie. "

Wu Xiaoshuang frantically took notes with her right hand, and rubbed her temple with her left hand.

She felt that she had returned to the time when she was still studying. The teacher on the podium spoke too fast, which made her head hurt a little.

Kang Hui asked: "Xiao Shuang, you have watched "To Youth", you should have an impression of their publicity. Tell me about the emotional basis of the promotional strategy of the movie "To Youth."

Well.

Wu Xiaoshuang scratched the back of her head and said, "Sister Kang, why don't we eat first?"

Kang Hui said: "It's okay, let's chat while eating, don't worry about saying something wrong, you can speak freely."

Wu Xiaoshuang said with a mournful expression, "Sister Kang, why don't you just tell me the answer."

Kang Hui smiled and said: "Let me tell you, you don't have a deep memory because of your own research. Well, let's add one more task to the task I just left for you. In addition to the initial determination of the target audience of "Love Before Dawn" and The emotional basis of the publicity strategy, you should go to understand the emotional basis of the publicity strategy of "To Youth."

Wu Xiaoshuang said pitifully, "Okay."

I fought hard all day during the day, and was left with homework at night.

It's too bad!

This morning, I couldn't reach Sister Kang, and I missed her very much.

Tonight, Sister Kang sat in front of me, but I wanted to cry.

parallel world. No real stars involved.

You will see some familiar works, please think that people from different worlds have the same spark of thinking.

laugh~