Becoming a Global Superstar Starting as an Idol Trainee

More than a week after Chen Minhao's album cover was finalized, the album producer sent good news that the album "Farewell" now has a sample.

Wu Hongrong's studio.

Chen Minhao, Kang Hui, Luo Tianyi, and Cao Tian, ​​the owner of Yayang Recording Studio, sat together and waited for the samples to arrive.

Everyone is excited about the autumn harvest after a busy year.

"I didn't expect that after the photos taken by Li Li were made on the cover, it felt really good." Wu Hongrong caressed the cover of the album carefully.

In the cover, a person stands under a street lamp with his back to the camera. The shadow on the ground is dragged very long, and the visual impact produced subtly sets off the word "farewell".

Wu Hongrong unwrapped the plastic package and opened the record case. Besides a CD, he also saw a lyrics book and 6 PVC photos.

Wu Hongrong stroked the sample of the album as if it were a treasure, and said: "In fact, only a physical album can reflect the production level of an album: the overall image design, the artistic level of the performers, the high-quality effects of the recording, etc."

Kang Hui took a sample of the album and said: "Except for a very small number of enthusiasts who have a unique love for records, now those who buy physical albums are fans of singers. And now there are many ways for fans to support singers. In addition to physical records, you can buy In addition, digital albums can also be bought. After all, digital albums are far more convenient to obtain and use than physical albums.”

Wu Hongrong stared at Kang Hui, and said: "In the Internet age, people have infinitely more ways to obtain music and the amount of music they can obtain, but they have lost the three-dimensional experience of music."

Kang Hui got used to being choked by Wu Hongrong, and he was not annoyed. He said calmly: "Compared to the unchanging physical records, whether it is streaming media or digital album lossless downloads, they are all moving in a better direction. Streaming media online audition The sound quality is getting better and better, and the resources available for lossless downloads are also increasing.

The physical album is priced at 48 yuan, and the digital album is priced at 18 yuan. The price difference between the two is 30 yuan, but the cost of raw materials, manual packaging costs, and channel expenses for the physical album is close to 30 yuan. For us, the marginal cost of digital albums is extremely low, and the ROI of promotion is higher. "

Wu Hongrong said angrily: "Do you only have money in your eyes?"

Kang Hui sneered: "Of course not. Apart from money, public recognition, the popularity of the album and whether it will be awarded are all in my eyes."

Seeing the quarrel between Kang Hui and Wu Hongrong intensified, Chen Minhao stood still and his thoughts drifted far away.

After the team size is large, it is naturally impossible for everyone to have the same ideas. And Chen Minhao thinks that some people in the team pursue art, and some people pursue return on investment, which is good.

After the world entered the millennium, the world's physical record market in general shrank dramatically, mainly because many listeners switched to illegal downloads and paid downloads.

In China a few years ago, charging for music was a strange thing, because there were too many free songs. Too many free channels.

In recent years, copyright has been gradually valued, and the distribution of online digital albums has also become popular. Global streaming music cloud platforms include iTunes, Spotify, Apple Music and other platforms, and in China, there are platforms such as QQ, NetEase Cloud, Xiami, Kugou, and Kuwo.

Now various streaming media music cloud platforms cannot make a clear distinction due to user experience, and exclusive music resources have become their own bargaining chips.

Chen Minhao won the Golden Melody Award and Best Newcomer of the Year at the Golden Melody Awards last year, and is regarded as the most promising new star in the music scene.

Therefore, after these music platforms learned that Chen Minhao was going to release a new album, they all hoped that they could obtain Chen Minhao's exclusive authorization. For this reason, they promised Chen Minhao that if they obtained the exclusive authorization, they would support them with a lot of publicity resources.

Chen Minhao tactfully but firmly refused: "Music adopts the form of exclusive copyright, which is not conducive to the wide dissemination of music works, nor is it conducive to the use of music by netizens and listeners. For the domestic music industry, this is not conducive to local music. It is also not conducive to the development of the online music industry.”

After hearing Chen Minhao's "official" answer, these music platforms knew that there was no room for negotiation on this matter.

Music has no borders, and the so-called exclusive license is the division of music in a country.

Chen Minhao suffered from "exclusive authorization" in his previous life. In order to listen to a singer's song, he even had to download a music app. For people with limited phone memory, this is a nightmare.

Therefore, Chen Minhao's music copyright has adopted a comprehensive authorization, not an exclusive authorization.

In the room, the debate between Wu Hongrong and Kang Hui intensified.

"Forget it, let Chen Minhao talk about it." Kang Hui waved his hand and said.

"Chen Minhao, tell me." Wu Hongrong glanced at Kang Hui, full of provocation.

Chen Minhao said with a smile: "Some things on physical records cannot be replaced by digital records. However, the replaced part may be inevitable of the times. Now it is more convenient for us to obtain even lossless music. From another perspective, this is also the progress of music. "

Chen Minhao and Si Ni's answering methods made him successfully get two pairs of blank eyes.

evening.

Chen Minhao's studio announced the news of the new album on Weibo: "Chen Minhao's first solo album will be released soon, I hope this album can bring you different surprises, with Chinese style, rap, and lyrical songs~Chen Minhao He also starred in the MV of the new song."

As soon as this news was announced, the entry of "Chen Minhao's album" became a trending topic on Weibo, and the massive attention and expectations of netizens and fans made the atmosphere in the office brighter.

【Love you! Wait for the new album! ! ! ! ! 】

[I know, I know, Xiaoqianqian is ready! 】

[The picture is also so beautiful! new album! new album! 】

【Finally waiting for you, luckily I didn't give up~】

【Tears filled my eyes, the money is ready. 】

[The movie has just been released, and the album is coming, so don't be too happy~]

However, some people on Weibo did not buy the news. A "well-known" music blogger "Singer Car Accident Scene" publicly stated on Weibo: "The movie was only released last month, and it will be released immediately next month." Making money with an album, Chen Minhao was originally a singer I was very optimistic about, it's a pity."

Wu Hongrong was arguing with Kang Hui just now, and when he saw this Weibo, he seemed to see a window to vent, and immediately logged on to his own Weibo to fight back:

"Go wash your hair and wash your brain by the way. Chen Minhao didn't start preparing for this album after the movie was released."