Becoming a Global Superstar Starting as an Idol Trainee

Chapter 328 Hunger Marketing Must Be Moderate

In the promotional video of "Detective", the first 15 seconds show the scene of Wang Ruozhou being beaten and tortured to extract a confession. Then, the camera turned, and some funny clips in the movie were edited together at a very fast speed.

The violence in the front is in great contrast to the funny in the back, which makes this trailer extremely dramatic and successfully arouses the interest of the audience.

Chen Minhao, Wang Ruozhou, Huang Shanshan and other leading actors all forwarded this Weibo immediately. Several protagonists have their own enthusiasm, coupled with the offensive of the crew's publicity department to buy volume, rankings, and soft articles regardless of cost, the movie "Detective" has gained a lot of popularity: many student parties at school have already met and waited for 3 After a month of summer vacation, we went to the cinema to watch it together.

And Chen Minhao, who finished recording "Happy Family", did not go back to school. He stayed on Mango TV to participate in the recording of "Jingwen Face to Face".

This is the second time for Chen Minhao to participate in "Jingwen Face to Face". "Jingwen Face to Face" is a dialogue program of Mango TV, hosted by Zhan Jingwen, a senior hostess of Mango TV.

When Chen Minhao recorded last time, he was just a newcomer in the entertainment industry: at that time, he released a single "Sweet", which quickly became a hit on Netease Cloud Music at the time Chen Minhao had the opportunity to participate in the recording of this dialogue program only if he was at the top of the list.

But this time, Chen Minhao could be said to have been sincerely invited by Zhan Jingwen, or even begged by Zhan Jingwen to attend.

During Chen Minhao's last recording, Zhan Jingwen was pregnant, and she was debating whether to give birth to the child. But during that recording, Zhan Jingwen felt to Chen Minhao: It's good to be young, and being young means more possibilities and opportunities. She finally decided to have the baby.

But whether it is the entertainment industry or ordinary working women, pregnancy and having children will put them at a disadvantage in the competition in the workplace. A rising woman went home to give birth to a child for 3 months, and found that her management position was gone after she came back. Unmarried and childless women are at an obvious disadvantage in the process of job hunting.

Although the state is also trying to actively reverse this situation, take the newly introduced bill as an example: "Employers are prohibited from asking women about their marital status and childbearing status during the interview process."

But there are policies above and countermeasures below. Enterprises do not ask whether they are married or whether they have given birth, but instead ask:

"How's your relationship with your parents-in-law?"

"How much does the nursery cost?"

"Isn't it too lonely for a child?"

Zhan Jingwen is much luckier than most women. Relying on her own contacts in Mango TV for more than ten years, she finally returned to be the host of "Jingwen Face to Face", at least not like her former opponents. There is no way to go back to the old position—either the show is completely stopped, or the position of host is replaced by young blood.

But the show was restarted, but the show was suspended for several months, and the loss of popularity was very serious. After Jingwen returned, she found that the ratings had dropped, and the show was on the verge of being cut.

Zhan Jingwen made 4 phone calls to Chen Minhao, persuading him to come to this dialogue show again. But Zhan Jingwen will never know that the root cause of successfully persuading Chen Minhao to participate in this show is not because she listed many benefits for Chen Minhao to participate.

But when she was about to give up at the end, she casually complained to Chen Minhao about the pressure and challenges women face in career development. She gave birth to a child by herself and felt that her career was about to be ruined.

Chen Minhao is not a good person, but in a sense, he has a sense of social responsibility. In his vision, a woman's childbirth is a contribution to society as a whole.

The original intention of applying for the law department in his previous life was out of this sense of responsibility, although after four years of college, his ideal became to buy a house and live with his wife and children.

Kang Hui initially objected to Chen Minhao's participation in this variety show. She felt that the level of this show was a bit unworthy of Chen Minhao, but Chen Minhao still managed Kang Hui with his sharp tongue.

"First of all, if Zhan Jingwen is not a white-eyed wolf, I helped her, and she should be able to remember my favor. After she returned to Mango TV, she was not replaced by a young girl, and she can continue to be a hostess, which shows that she is still the hostess. There are two brushes and contacts. There may not be places where she can help me in the future.

Second, the character design, this character design is not only for the outside world and fans, but for the entertainment industry, or more accurately, it should be reputation. After I participated in "Jingwen Face to Face" last time, my Weibo fans increased to 9 million. This time, when Jingwen needs help, I will give back, and everyone will think that I am a person worthy of help—because If you help me, it may be rewarded someday in the future.

Third, the guests of this show include well-known artists and experts from all walks of life, which will help me transform from a traffic star. On the contrary, I participate in some popular variety shows, which will easily strengthen the viewer's concept that I am a traffic star. "

Kang Hui finally agreed to Chen Minhao's participation in "Jingwen Face to Face". She considered: Chen Minhao's movie will be released in July this year, and her first album will be released in August and September. The movie and album will be released at a similar time. In order to raise Chen Minhao's domestic popularity to another level online. But before that, Chen Minhao also needs to maintain a certain degree of exposure, so that netizens and fans cannot completely forget him.

Hunger marketing should be moderate, and the "customers" cannot be really starved to death!

Facts have proved that Chen Minhao's decision to participate in the recording of "Jingwen Face to Face" is very wise!

"Jingwen Face to Face" is an old-fashioned dialogue program, so the dialogue between the guests and the host is somewhat in-depth, at least not like some variety shows, chatting about Chen Minhao's scandals and gossips, just chatting Eye-catching topics.

If Chen Minhao participated in "Happy Family" to promote the movie, then his participation in "Jingwen Face to Face" is more to warm up his album and create momentum for his album.

Amid the enthusiastic applause and appeals from the audience, Chen Minhao came on stage, he waved his hand to the camera with a smile, nodded slightly to Zhan Jingwen, and said: "Sister Jingwen, the audience at the scene and the audience in front of the TV, Hello everyone."

Zhan Jingwen smiled kindly and said: "This is the second time for Chen Minhao to come here. First of all, congratulations on your good results during this period of time. You won the Golden Melody Award for Best Newcomer of the Year. In July there will be a The movie is going to be released, but just last month, many people on the Internet said that you are exhausted. I want to hear your opinion on this matter."