Basketball Fanatic: Genius Is on the Left

"Zuo Li, this season, let's have a big fight!" D'Antoni said after a month of training on October 1st, holding Zuo Li's hand.

This month's training obviously exceeded De Shuai's psychological expectations, and Zuo Li's progress and terrifying ability gave him more confidence to win the championship.

"Yeah! Of course, our team's goal has always been the championship, isn't it?" Zuo Li replied that he had reached the finals last season, so he doesn't need to pretend this season.

But the outside world doesn't think so.

Reporters, including many experts, are very down on the Knicks. Many people think that whether the Knicks can maintain the rankings of last season needs to put a question mark.

The main reason is that half a month ago, when the official public training session was held for the first time, the Knicks did not perform well. The team developed a sense of trust.

So a month later, the Knicks dropped another one spot on ESPN's championship prediction list and were overtaken by the Spurs.

For this situation, Zuo Li can only say: It's great, finally there is no poisonous milk!

As we all know, 90% of pre-season predictions are unreliable. Last season, they also predicted that the Hornets would rise to play in the Western Conference Finals. The result is that after the Hornets traded Chandler for Okafor, the former All-Star, this season, the Hornets have It ranks fourth in the Western list, second only to the Lakers, Spurs, and Mavericks, and higher than the Nuggets and the Suns.

You know how unreliable this so-called prediction is.

Moreover, Zuo Li is very satisfied with this kind of bad watching. If you want to promote it, you should suppress it first. It is good to watch bad.

Zuo Li is not in a hurry, everything will come to its own conclusion when the new season starts.

And as the pre-season starts, Zuo Li's eyes are all focused on AND1, because his personal signature shoes are also an ambitious work that took a year to complete, and the ZL generation has finally been completed!

On October 2, the day before the preseason started, AND1 called Zuo Li specifically. On the phone, Seth, the person in charge of AND1, shouted to Zuo Li emotionally: "Zuo Li, genius! You are a genius! Genius! You know, this is definitely the most genius work of the past few years, this is not a pair of shoes, but a pair of works of art! I think we are about to succeed! You better come and see!"

The sound was so loud that Zuo Li had to keep the receiver away from his ears.

"Okay, okay, I'll go after training." Zuo Li put down the phone and complained that AND1's boss had never seen the world.

But when Zuo Li arrived at AND1 headquarters and actually got the signature shoes of the Knicks home color matching, Zuo Li had to admit that he was really amazed, especially in this era, in 2009, to be able to see such a pair of shoes , you can understand why Seth is so excited.

This is really a very good shoe. Design is the strong point of AND1. It can become one of the most popular sneakers in recent years because of its fashion sense. On this pair of shoes, the streamlined design and different fabrics With excellent color design, it is difficult to leave at a glance.

"Perfect." Zuo Li could feel the surging sense of technology as soon as the shoes were put on his feet.

Boost midsole plus upper, plus the overall design full of fashion sense, both in terms of comfort and fashion sense, these shoes are impeccable.

He stepped on his feet, ran and jumped two steps on the left, the midsole was very comfortable, and the cushioning was many times better than his previous AND1 shoes. In this comparison, he really seemed to be playing with bricks before.

"Boost, a material based on TPU foam, also has a great feature. It almost does not need to be run-in, and the cushioning and rebound after the upper foot is very direct." Seth continued to introduce.

However, Zuo Li pointed out some problems mercilessly: "Yes, very good, of course, the weight itself is still too large, the support is average, and more midsole structures need to be adjusted in the future, and there are also problems with the upper wrapping, The upper is not breathable enough, and the wear resistance of the outsole is questionable...

"It's not a problem though, we're on the right track and trust me, this shoe will amaze them."

Yes, of course there are still problems. After all, this is the launch of BOOST basketball shoes five years in advance, so there are problems that can be predicted.

However, these advantages are enough to cover up these shortcomings, at least for now, it is enough to compete with Nike and Adi.

"Fu~ that's good, I thought you were not satisfied." Seth's heart almost jumped out when Zuo Li asked the question. This is the result of their entire R&D department working hard for a whole year. Applying a new technology to sneakers is not an easy task, and they have tried their best.

Fortunately, Zuo Li still recognizes their efforts, and Seth is very clear that this is the plan that Zuo Li vigorously implements, so Zuo Li's approval means that this plan has finally succeeded!

Oh, it's half the battle, no matter how good a good shoe is, how to sell it is also a crucial part.

"So when are we going to release it?" Seth asked, rubbing his hands together. Now, strictly speaking, these shoes belong to a subsidiary company, which is a product that Zuo Li dismantled, so he still has to ask Zuo Li for his opinion.

"Your opinion?"

"That's it, we plan to launch it on October 28, which is the first day of the new season. At that time, the heat is enough, and this time is enough for us to distribute goods. We are going to distribute goods in major cities across the United States. Ready to make a million pairs."

"Um..." Zuo Li nodded, the date of UU reading www.uukanshu.com is not a big problem, but that's all? What about marketing? What about soft text? What about evaluation? What about the press conference? nothing! ?

Zuo Li interrupted to know why AND1 in the previous life was so brilliant that it was about to become yellow. This marketing method couldn't keep up with it at all.

"The date is fine, but we still need to warm up!"

"Preheat?"

"Yes! Warm up! There will be a press conference in New York in the middle, where the new midsole technology will be released, and then it will be displayed in all directions." Zuo Li said, it is not a pity that such a good thing is not seen.

"Then do some tests to fully demonstrate the performance of BOOST. You can do several excellent experimental advertisements, put them in the main store, and play them on a loop!"

"Advertise in prime places like Times Square!"

"Then, find some famous street basketball players for evaluation, and publish and promote the evaluation on INS and other networks."

"Then, just one color scheme obviously can't meet the demand. I think we can have more limited ball styles, such as home, away, All-Star, playoffs, finals, and even Christmas and other holiday colors!"

"Different color schemes can be matched with different fabrics for different designs."

"There are more stores, and we can focus on foreign markets, especially sales in the Asian market without CCB!"

Zuo Li spoke eloquently about some of his experience in selling sneakers in later generations. Seth was sitting and listening, but then he stood and took a notebook while listening and memorizing. At the same time, Zuo Li was shocked.

As expected of a ruthless man who runs his own company.

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