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Chapter 91: beach landing

   Chapter 91 Beach Landing

  Song Yang boasted to Mark Anderson that if Netscape wanted to join the IAB, Mark Anderson had to be the boss of the IAB Advertising Interactive Association, otherwise Netscape would never agree to this matter.

   Hearing Song Yang's words, Mark Anderson couldn't help but hesitate for a while. He didn't know what the situation was. Song Yang suddenly wanted to establish an IAB.

  In Netscape's office, Mark Anderson, who was holding the phone, looked at Jim Clark, who had heard the news, and the latter nodded slightly.

   "Netscape is also very happy to join the IAB, and it has always been Netscape's mission to make America's Internet industry a global standard!" Mark Anderson took the title of IAB president with dignity.

After    hung up the phone, Mark Anderson asked Jim, "What's going on with this IAB, Bruno Song, he doesn't look like such a well-behaved person."

  Mark Anderson also has some understanding of Song Yang's character, so easily ceding the position of IAB president to Netscape, how Mark Anderson thinks it feels a little tricky.

  Jim sneered, "At the Federal Trade Commission, Ella Cherry, a new director in charge of Internet advertising, Song established the IAB Advertising Association, mostly to deal with Ella!"

Hearing Ella Cherry's name, Mark Anderson couldn't help but feel a chill in his heart. Before Netscape went public, he had a taste of Ella's ability. At that time, Ella hadn't gained power now, and it was all in the public opinion. , at least on the federal side, putting Netscape at a disadvantage.

   "That small Houston farmer is in trouble!"

   Hearing Ella staring at Song Yang, Anderson clicked his tongue and said with some schadenfreude.

But he wasn't happy for a few minutes. When he thought that Netscape might have to face Ella's target in the future, Anderson couldn't be happy, "What the **** is the commander doing, he actually agreed with Ella Cherry to enter the federal trade. committee."

With Netscape's current status, he already has the qualification to represent Silicon Valley, and naturally he has the opportunity to get in touch with the big figures in the Federal Washington. Capitol Hill, et al., Policy Implications for Silicon Valley.

  Jim Clark shook his head helplessly. He is the current leader and a staunch supporter of the Donkey Party. He spends a lot of money on Washington every year.

   "Next year is the time for the federal election. In order to ensure votes and support, the commander also needs to make some compromises!"

Jim revealed to Anderson that it was obvious that Ella Cherry's entry into the Trade Commission was also a concession made by the Chief Commander and the Donkey Party to their opponents, just to increase the odds of winning next year. This exchange and compromise will not be until the end of next year's general election. always happens.

   "For IAB, Netscape only needs the reputation of the president. As for the others, Netscape will not participate!"

Jim said to Anderson, both of them smiled, how could they not see Song Yang's idea of ​​using Netscape as a shield, Netscape's plan was to become the president of the IAB, but Song Yang and Ella had no idea. · Netscape will never interfere in the matter between Cherry!

Netscape, which has already been listed, needs fame and fortune, and good news constantly spreads to stimulate the stock price to rise. If Song Yang sells the Hotmail mailbox to Netscape, then Jim Clark may use his connections to help Song Yang solve Ella's problems. Trouble, as for the rest, Netscape wished Song Yang had a fight with Ella, so that the Internet industry would not threaten Netscape's company.

   As for Netscape's plans, although Song Yang didn't fully understand, he could guess that Netscape's joining the IAB was definitely not here to help him.

  Song Yang doesn't care about this, Netscape needs fame and fortune, and Song Yang also needs the identity of Netscape Internet's leading big brother to attract other Internet companies to join the IAB.

After Netscape, Song Yang called Yahoo, Lycos, AOL and other companies. He basically did not reject Song Yang's proposal, but AOL and these companies all vaguely stated that they would only join the IAB Advertising Association and would never refuse. It will involve the personal grievances of the companies in the association!

   "A bunch of old foxes!"

  Song Yang couldn't help scolding, AOL and other companies obviously also received news from Ella Cherry, this is telling Song Yang that AOL and other companies will not become cannon fodder for Double-click Company.

After calling Netscape, Yahoo and other companies, Song Yang called Irene again, "The IAB Association can be established. When the establishment day, you will be interviewed by the media. If you mention all the members of the IAB, you will never accept it. ,unfair treatment!"

Song Yang wanted to respond to the old foxes like Netscape and AOL, tying them all together with Double Click. On the day of IAB's establishment, he shot Ella Cherry from the air. As for whether Ella would I believe that Netscape and the others are not standing with Double Click, so Song Yang can't control it.

   With DoubleClick as the lead, and with the addition of Netscape, Yahoo, AOL and other companies all agreed to join, IAB, the first association in the Internet industry in America, immediately began to promote it in full swing.

  The first batch of Internet companies to join the IAB is 24, of course, except for Double-click, Netscape, Yahoo, etc., most of the rest are small companies that were pulled over by Double-click to make up the number.

But even so, IAB also claimed that it has received the support of "most" America Internet companies, and IAB immediately began to formulate industry rules, technical standards, industry image, promotion, etc. of.

When Netscape and other companies saw the rules formulated by IAB, they all scolded Double-click Company for not wanting Bilian, and IAB directly changed its name to "Double-click Protection Association". Those opponents are all illegal.

   There are also technical standards, etc., which are all formulated according to the double-click technology, and by the way, the opponents of the double-click company are given a "malicious marketing" hat.

   In this regard, if you double-click the company's opponents, you will naturally disagree and declare that they do not recognize IAB. However, Song Yang and IAB's chief secretary, Irene, etc., do not care about this.

   They don't agree that it's okay now, when IAB really represents America's Internet advertising, then what IAB said will be the truth!

  The first IAB president was Mark Anderson, Song Yang, Jim Clark, Yang Zhiyuan, AOL founder Keith, etc., became the IAB president, and Erin Doherty served as the IAB chief secretary, responsible for the daily affairs of the IAB.

   For the establishment of the IAB, Mark Anderson and others all claimed to support it, but they all said that they did not have enough energy to work at the IAB headquarters, that is, they wanted it, but they would not care about the whole IAB business.

   In this regard, Song Yang and IAB are also very happy. Without these constraints, they can play whatever they want with the IAB name!

   America's Internet industry is still in full swing, and the dominance of Hotmail mailboxes did not last long, because at this time in Silicon Valley, countless new news appeared almost every day.

  Internet companies are taking one year to pass the traditional industry, and it takes ten years to complete the journey.

   After Netscape went public, the number of Internet companies in Silicon Valley began to enter a blowout period, and countless venture capital began to pour in.

   There are also countless companies seeking to go public. Yahoo is still making a frantic campaign. The title of "Internet Chief" has begun to spread throughout the Internet. The news that Yahoo will go public early next year has also begun to appear quietly.

However, there are still many companies that are faster than Yahoo. Lycos, which was established just a month ago, officially submitted its listing application to Nasdaq, which shocked the entire Silicon Valley. You must know that once this application is passed, Lycos will likely create A new record, listed less than nine months after its founding...

   Not only Lycos, but also Yahoo's other rival, Excite, is also rushing, and also quietly applied for listing. As for many old Internet companies such as InfoSeek and Worm, they also want to take the opportunity to go public.

  Not only in the search and portal industries, but also in the digital advertising industry. ValueClick, a peer that is more than one step behind Double-click, wants to land on the beach and go public before Double-click.

   Not only this one, but several other well-known Internet advertising companies such as L90 and 24/7 are also just around the corner.

   The gluttonous feast of the Internet is about to kick off. In comparison, Song Yang's actions are slow.

  Double-click is still making steady progress. It wants to make its performance beautiful and become the world's first profitable Internet company. The establishment of IAB is the beginning of deepening its influence on the entire American Internet.

  The media is chasing the spotlight. This time Song Yang didn't steal the scene when Hotmail was hot. Naturally, he didn't get chased and reported by the media like Mark Anderson, Yang Zhiyuan and others.

   In San Jose, Song Yang was basically watching the progress of the ICQ project, otherwise he would go to Fortis, and his life would be a bit more leisurely than in Houston.

   On a basketball court at the University of San Jose, a group of people were sweating profusely, and a crowd of girls stood around the court.

Eric, the king of night games in America, who had lost a lot of weight and was tanned a shade, when he arrived at the University of San Jose, what he saw was that Song Yang actually still wanted to play with a group of people on the field. A group of girls around, all eyes were on Song Yang. When Song Yang made a risky move, among the girls, there was a burst of exclamations.

Seeing Eric, Song Yang threw a ball into the basket before walking out of the court. He was a master. There was no way. Basketball at the University of San Jose has never been mainstream. After the school team was established for so many years, it was only sent to the NBA decades ago. With a drinking fountain player, you can imagine how strong the basketball of San Jose University is.

   (end of this chapter)

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