Back To 1995

   Chapter 581 Focus

  Los Angeles is close to a large theater near hotels, motels, etc. These days, they are all full.

   This is not surprising for the City of Angels, which hosts various awards events such as Oscars and Grammys all year round. Every time these events are held, businesses in Los Angeles can make a lot of money.

   But this time, it was different from the past. A game awards ceremony was held. This kind of award ceremony for the game industry was also the first time for Los Angeles, the City of Angels.

At this time, the so-called three major game exhibitions in the world have just started. The E3 game exhibition has just been held for two years. The participants are mainly exchanges between game retailers, agents, media, and investors, not to mention ordinary players, even game makers are not welcome at E3 now...

In addition to the E3 game show, which is self-proclaimed, there is only one large-scale event in the game industry, the Tokyo Game Show. But like E3, the Tokyo Game Show has just been held for one session, mainly for Japanese game manufacturers to play with each other. , has not attracted the attention of too many gamers.

   As for the Cologne Game Show, I can't even see a shadow now, and it will take a few years before I can see it.

   In contrast, the TGA game awards ceremony is much more powerful. The key is that Xue Leshan is willing to invest money.

In order to make this TGA break out of the circle, Xue Leshan spent a lot of money and invited a marketing company that has operated the Oscars and Super Bowls to create momentum for the TGA awards ceremony. TV stations, newspapers, magazines, and the Internet have long been overwhelming TGA awards. Promotion of the ceremony.

The TV station that broadcasted the TGA awards ceremony and the Hall of Fame unveiling ceremony alone surpassed that of America and 42 overseas TV stations. With no ratings and no advertising sponsors, Xue Leshan paid for those TV stations and let them broadcast this time. The awards ceremony is like spending money on advertising.

   "The first TGA Awards Ceremony will officially start tomorrow. The entire event will last for three days. The first day is the TGA Game Show Exchange Conference. Game makers participating in the TGA Ceremony will participate in showing players and warming up new games!"

  On the local TV station in Los Angeles, the news of the TGA Awards Ceremony is reported, and it is also one of the broadcasters this time. As a local snake, it is naturally impossible to bypass it.

"The second day is the awards ceremony, and many awards including the best game of the year, the best game designer, and the best-selling game in the world are selected. The third day is the unveiling ceremony of the Game Hall of Fame, and the first batch of game celebrities will be selected. Church members!

TGA Game Awards, sponsored by Xue Leshan Game Company, is expected to attract more than 3,400 people including game manufacturers, media people and investors to the award ceremony this year. There will be more than 1,100 game companies and game agents participating in the game exhibition. , will be the largest event in the game industry in the past ten years! "

   "Wait, after Snow Mountain's e-sports base in New York is completed, a theater like this will also be built to hold events like TGA for Snow Mountain!"

  After getting off the plane, Ken Williams immediately went to the grand theater where the ceremony was held. After looking at the grand theater in front of him, which could accommodate nearly 7,000 people at the same time, Williams couldn't help but said to Song Yang.

   Now Xue Leshan is not short of money, Ken Williams just wants to build an e-sports base for Xue Leshan, and then build Xue Leshan's own grand theater, as for the Hall of Fame, etc., it must be built.

   Even when Song Yang recruited Williams and Roberta, he also mentioned to them that he would build a game concept park for Xue Leshan, just like Disneyland.

   At first, Song Yang was just painting cakes for Ken Williams, but now Williams feels that the cakes may not be edible!

   When the e-sports base in Xue Leshan is completed, coupled with the Grand Theater, Hall of Fame, and game park, it is estimated that it will become a holy place for game fans around the world to yearn for!

   The two Snow Mountain executives who followed Ken Williams couldn't help but look strange when they heard Williams' rhetoric.

If one day, Xue Leshan really does all that, Williams will enter the game hall of fame and become a monumental achievement in the history of the game. For Ken Williams, he no longer cares how much he is worth, according to In the current market situation of Xue Leshan, even if he can only get a small part of Xue Leshan's equity, his worth will not be low. What he needs is the name behind him. Even if he leaves the game industry, everyone will remember him eventually.

   For these executives in Snow Mountain, they certainly can't get the fame and fortune of Ken Williams, but the bigger the Snow Mountain, the more benefits they will get.

   In the future, new departments and industries will definitely appear in Xue Leshan. After they are transferred, they can basically be a department manager or something.

In addition, with Xueleshan's resume, they will change jobs or be dug to other companies in the future, and they can basically become presidents, general managers, etc., just like those executives from Microsoft, they basically become The president of Nokia, etc., properly hollowed out the corners...

  Song Yang looked at the huge theater. Tomorrow will be the first day of its official opening. At that time, major game production companies, as well as manufacturers of consoles and multimedia entertainment equipment, will participate, and Nintendo and Sony will also come.

These two are both members of the TGA Game Awards jury. Game designers from both of them are also the first to be nominated for the Game Hall of Fame. Unless they don't want to win the award, they will have an opinion on Xue Leshan. Will not miss this event.

   Now there are staff members who are setting up tomorrow's booth. The logos and signs of each game company are starting to hang up, and some staff are debugging the equipment.

   By tomorrow, no one knows how many people will come here and how many game fans there will be. Snow Mountain has no idea if they come from the states of America or even overseas.

   In order to increase the popularity, Xue Leshan also invited a lot of stars to increase the popularity, as well as some performances to attract players.

The first TGA Awards Ceremony, how much US dollars was spent, will only be counted when it is over, but the bottom line is estimated to be more than 20 million US dollars, which has exceeded the current cost of hosting an Oscar or Grammy. .

   The hotels where Song Yang and the others were staying were all wrapped up by Xue Leshan to receive all the people invited to the award ceremony. Xue Leshan and its major game studios have all arrived!

   (end of this chapter)