Back To 1995

   Chapter 576 One stone stirs up a thousand waves

   "In America, 540,000 sets have been sold. Distributors and agents in New York, Los Angeles, Chicago, Houston and other places have called and asked Snow Mountain to continue to supply them with games!"

   "Britain has sold 41,000 units, France has sold 30,000 units, Germany has sold 79,000 units, and a total of 230,000 units have been sold across Western Europe..."

   Sitting in the Xue Leshan headquarters, Song Yang listened to the staff of the marketing department, constantly counting the sales in the global Heda sales area.

   Today’s situation is definitely a big sell. For most of the day, America and Western Europe alone have added up to nearly 800,000 sets, not counting the sales in other regions.

   "Those guys are definitely stocking up!"

Ken Williams blew his beard and stared at him angrily. This week, Xue Leshan has released nearly 5 million sets to the world. As a result, those agents still complained that they were not enough to sell. Those sub-agents and distributors, Obviously tacit understanding is hoarding goods and selling them, trying to cause a shortage of goods.

   "Call the agents in New York and Los Angeles and let them release the goods, or transfer the inventory to other areas for sale!"

  Ken Williams said to the director of the Snow LS marketing department, let the sub-agents release the goods.

   "Lao Maozi and Eastern Europe have sold 70,000 sets. The Eastern European agent Yeadex wants the headquarters to issue another batch of orders!"

  The news came out from the marketing department again, which surprised Ken Williams. He didn't know that the old man who had such a difficult life in his childhood still had money to buy this stuff.

   "Give them!"

  Ken Williams took a look at Song Yang and asked the marketing department to directly call the European disc printing factory to transfer the goods. He knew that Song Yang had always been supportive of Yeadex in Lao Maozi.

  This "StarCraft", the price of Lao Maozi is only fifty dollars, just to let Yeadex sell more sales and make some extra money.

The price of "StarCraft" around the world, some areas will adopt special prices, one is Lao Maozi, the other is domestic, and Xueleshan is in the domestic side, even in the name of "cultivating users", the price is only 99 In RMB, this price is only one-fifth of the price of America!

The price of    is expensive for domestic users, equivalent to half a month's salary, but at least it's affordable.

Xue Leshan does not expect to make money from the domestic side. This kind of thing is now being done by the American company. Xue Leshan does not seem strange. Like Microsoft in China, it deliberately indulges in piracy, even if it is genuine, you can charge for it. Ignoring it is to expand the market and kill all the opponents in the operating system!

   "StarCraft has sold more than 50,000 sets of benzene in Japan, mainly by Sega users!"

   There is a console of its own brand, and the effect begins to show. Users who bought Sega consoles have become the main force in buying "StarCraft" this time. Even Japanese benzene has sold more than 50,000 sets.

  In America and Europe, there are also countless Sega users who are buying this game. After all, the game consoles have been bought, so the game can’t be bad, just like buying a car, you can’t help but cheer!

   "Singapore sold 7,850 units, Siam 2,000 units, and the Philippines sold 980 units."

When he heard this, there was nothing strange about Ken Williams. The price was $60. He was quite satisfied to be able to sell these areas that had just been tossed around by Soros. Knowing that the agents have done their best.

   But then when he heard the sales in a region, Ken Williams couldn't help but widen his eyes and wondered if his ears had misheard, "How many sticks did you sell?"

Ken Williams asked the sales executive of the marketing department closely. The sales executive glanced at the report in his hand and made sure he read it correctly, "The 200,000 sets of game discs shipped to the stick have all been sold out, Nexon , NCsoft, Actoz, three stick companies, I hope the headquarters can provide sticks with more than one million sets of game discs!"

   Grabbed the report in the hands of the sales executive, and saw that it was indeed sent by Nexon, NCsoft, and Actoz, three companies of Xue Leshan in Bangzi. These three companies are all companies under Xue Leshan, and naturally they have also become game agents in Bangzi.

   Seeing that it was indeed 200,000 sets of game sales, and the three game companies of the stick also announced that they would transfer the accounts back to the headquarters through PayPal this week, Ken Williams no longer doubted.

But the surprise in my heart is hard to hide. You must know that the price of "StarCraft" on the stick is not discounted. The price of 59.9 US dollars is not less than a penny. The sales volume of 200,000 sets is quite At $12 million!

This is not a small sum of money for the stick that has just been scoured by Soros and Wall Street. The users of the stick are willing to donate generously for "StarCraft" under such circumstances. Ken Williams At the TGA Awards Ceremony, I want to collectively break out a medal for the stick users, the world's best leek, no, the best game user award...

  Song Yang was not surprised when he heard the data, he turned to the sales executive and asked, "Have the Nexon companies reported any new laws on the game industry?"

"Yes," said the sales executive, "the municipal department of Bangzi has proposed a bill to support Bangzi TV series, games, etc. Nexon, NCsoft, Actoz, they hope that Xue Leshan will launch professional e-sports as soon as possible, and they will introduce professional e-sports into Bangzi, Nexon has reached an agreement with the three Bangzi TV stations to broadcast live or broadcast on the three channels, games and e-sports competitions, and enjoy advertising sponsorship shares, and offline competitions will also be held!"

   Ken Williams' eyes lit up, and he glanced at Song Yang. The new bill of the stick was a major benefit for Xueleshan, and he almost directly told Xueleshan to cut leeks.

   "Supply the sticks, as much as they want!"

  Ken Williams said eagerly, with the endorsement of the Bangzi municipal department, encouraging people to play games and participate in e-sports competitions, broadcasting and hosting professional e-sports, Williams does not know how many sets of game discs the Bangzi can sell!

Listening to the sales reports continuously sent from all over the world, Song Yang knew that the sales of "StarCraft" on the first day of sales had exceeded the forecast of Nielsen Data Company. "StarCraft"'s reputation and playability have grown, can it support sales?

Song Yang got up and said to the executives in Xue Leshan, "I've worked hard for you today, and when the sales of "StarCraft" this month are completed, I promise to give you a vacation, whether it's a vacation in Miami or Paris, of course. There are game dividends and bonuses!"

The entire office building suddenly burst into cheers. Everyone in Xueleshan knew that Song Yang always kept his word. After the last sales of "Diablo" in the first month, all departments in Xueleshan took turns on vacation. , and it is to reimburse the expenses of hotels, air tickets, etc., and the dividends let them get a lot of money.

Pressing it with his hands to make the scene quiet down, Song Yang said loudly, "Before that, I hope everyone can continue the promotion plan of "StarCraft", no matter what method is used to promote it, I will let "StarCraft" Appear in front of all users!"

Today, there are many media in America reporting on "StarCraft", and Silicon Valley and Wall Street are also paying attention. After ICQ used the game as a traffic monetization channel, the global sales of "Diablo" broke out, taking more than 800 million US dollars. industry has become a compelling industry.

   If "StarCraft" can continue to sell well this time, it is equivalent to rectifying the name of the game industry, telling the entire Silicon Valley and Wall Street that games are the most profitable industry!

   All major data and statistics agencies are counting the sales of "StarCraft", but in dozens of sales areas around the world, even Nielsen can't count them all, not to mention that Xue Leshan has adopted three sales channels.

The main version, the PC version, the digital version, and the price difference, etc. Nielsen can count the sales of games in North America and Western Europe, but in other regions, it is not enough, but Nielsen data knows that the sales of "StarCraft" today, Basically a blast!

   Until evening, Kevin Kelly, the editor-in-chief of Wired Magazine, who had a close relationship with Xueleshan and boasted for Xueleshan, published an electronic version of the article on the Wired Magazine website.

   "StarCraft's first-day sales exceeded 1.35 million sets, earning $80 million in revenue!"

Wired magazine's report, like a fire, directly ignited the American public opinion circle. Everyone knows that StarCraft is a big sell today, but more than 1.3 million sets are sold in one day, and the leek is smashed 80 million dollars. , or made the outside world an uproar.

   "Blizzard produced, must be a boutique!

  I think after today, no one will doubt this sentence anymore. Xue Leshan Games and Blizzard have created a new era, which makes games not only limited to consoles, the global game era is here! "

Kevin Kelly strongly touted Snow Mountain and Blizzard in Wired Magazine, directly linking Blizzard with America, and taking Snow Mountain as the orthodox America, as for EA, Activision and other game makers Look, Kevin Kelly can't control it. Anyway, these companies didn't give him advertising fees...

   "StarCraft is in a period of global hot sale. Due to the deployment of agents and supply, it is expected that the sales of StarCraft will be in a state of tension in the next few weeks, and some areas may enter a state of out-of-stock!"

  The New York Times also reported on "StarCraft", and by the way, it fanned the flames and told users that it might be out of stock. Obviously, it also saw the intention of the agents to stock up.

   "StarCraft affects not only games. Today, the restructured Sega console has sold more than 140,000 units in a single day, with revenue exceeding $55.8 million!"

   (end of this chapter)