Back To 1995

   Chapter 551 The fragrance of wine is also afraid of deep alleys

Peter Moore was born in Liverpool, England, worked as a physical education teacher, and worked as a shoe dealer. He worked in a shoe factory in England, all the way to the position of director of the shoe factory America, and then jumped to Reebok, responsible for Reebok's global marketing, During this period, Peter Moore worked as a shoe dealer for nearly eighteen years.

Then... without any sign, he was recruited by the former president of Sega of America, Stoller, and Peter Moore's career turned a 1080-degree turn and entered Sega without any signs. The reason is that Sega needs someone who understands. Marketing, and Peter, who sells sneakers, should also know the users of the mainframe. After all, the users on both sides are mostly young users. It seems that there is nothing wrong with this...

   It can be seen from this point that Sega's marketing is a virtue. It is no wonder that Sony can use some small means to toss and dismantle the armor. In terms of marketing, it is almost beaten.

After entering Sega, Peter Moore's **** didn't warm up the bench, and he encountered infighting again. Stoller, who recruited him, had a conflict with the Japanese Benz Sega headquarters. As a result, the president of Japanese Benz Sega and America The presidents of Sega both returned their homes, and now there is the appearance of Hisao Oguchi and Peter Moore.

   But after changing the president and president, the relationship between Amerika Sega and Nippon Sega has not eased much, and the relationship between Peter Moore and Hisao Oguchi is also extremely rigid.

  Peter Moore and Nippon Sega, not only on the console, but also in the direction of the game, have completely contradictory opinions, and there have been many quarrels about this.

   "I know, Song, you heard rumors about me from Nippon Sega, it shouldn't be very good, I may not be the kind of person Nippon Sega needs!"

Peter Moore mocked himself and said to Song Yang, Irene and others that Nippon Benzene is a place that pays attention to identity and is ranked according to the relationship between top and bottom and love. It's like two people join the same company. The former joins a week earlier than the latter. That is also the predecessor of the latter. In the future, salary, promotion, etc. will be one step faster than the latter.

Just like Nippon Sega, who always wanted America and Sega, obeyed the arrangement of Nippon Sega, and asked Peter Moore and the others to obediently complete the task of Nippon Sega. As a result, Peter Moore included his predecessor. Stoller, all have their own ideas, and in the end the trouble is that they don't like each other.

   Nippon Sega's side saw Peter Moore feel uncomfortable, Peter Moore felt that there was something wrong with Nippon Sega's mind, and it was all out of tune and broken thoughts.

   "Maybe, Sega can have today, maybe Peter, are you right?!" Song Yang suddenly said to Peter Moore.

Peter Moore's eyes lit up when he heard this. He flew to Nippon several times and went to the board of directors of Sega, but the results were all to no avail. They all believed that the decision made by the headquarters of Nippon Sega was right. The game console could not be sold. It must be Peter Moore's question.

   Hearing Song Yang's words now, Peter Moore felt that he didn't come in vain today.

   "The Sega DC host has not completely failed, it has a chance to compete with Sony and Nintendo!"

Peter Moore came this time for Sega's mainframe business. He didn't know how the acquisitions of Xue Leshan, Sammy and Sega were discussed, but he was afraid that Xue Leshan would also give up the look. The money-losing Sega console business.

   It can be said that Peter Moore is here for the Sega host business, or it can be said that he is saving himself. If Sega does not have the host business, then he and America Sega will have no meaning of existence!

"How to say?"

  Ken Williams said at this time, as the president of Xue Leshan, in name, the acquired Sega is also under his control, and naturally he has the right to ask about Sega.

   But in fact, Ken Williams knew that Sega might not be in charge of him, otherwise his power would be too much.

In charge of Xue Leshan online platform, but also in charge of Blizzard, Valve, R Star and other companies, if you are in charge of Sega's host and billiard room, let's not say whether Ken Williams has the energy, just listen It's a bit scary to get up. Every year, the beautiful knives that pass through his hands are an astronomical number!

   "The hardware level of the Sega DC console is actually no worse than that of Sony and Nintendo. The key is in console games. There are too few exclusive games for Sega DC consoles, and Sega's games can no longer keep up with the trend!

  America Sega has done a survey on the console game market. Sonic did save Sega, but it is no longer the darling of the times! "

Peter Moore said it in one breath. Obviously, these words have been held in his heart for a long time. In his words, he did not hide his dissatisfaction with the gang of Nippon Sega, thinking that they were too conservative and stubborn. Sonic The game is a classic and not fake. It was able to turn the tide and help Sega fight against Nintendo, which owns Mario.

But no matter how classic a game is, it can’t be used for seven or eight years without changing patterns. Even for Nintendo, it’s not just to catch Mario and use it all the time, but to constantly develop and launch new third-party games. Sega alone, believes that Sonic can save Sega, and it turns out that players will change their minds...

   "Director Williams, you should know better than me that the game industry is undergoing new changes, and new game types are emerging. I think the future game trend will be... adult, liberalized and even larger-scale games!"

   When Ken Williams heard this, he couldn't help looking up and down Peter Moore again. He said this type of game seemed to coincide with the "Grand Theft Auto" developed by Rockstar.

"America and Sega did a survey of 1,400 gamers and asked them to express their opinions on the major game makers, and it turned out that EA was like a six-foot, arrogant football quarterback, maybe the other boys didn't like it It, but it works like a charm!"

  Song Yang looked at Peter Moore with great interest, and it could be seen that Peter Moore really put a lot of effort into investigating the entire North American game industry.

   "Ubisoft is like a magician, you know that his magic tricks may be tricks, but you still have to be curious about what he will pull out of his magic hat next time!

   As for Sega, it's like the elders in the family, they may have been cool, they've been through a lot, but they're so old, the old man is about to make himself forget the past..."

Listening to Peter Moore's words, Song Yang and Ken Williams felt that it was indeed the case. Ubisoft was complained about the potato factory, but every few years, they can make some new things, so that players can scold their mothers and pay for it at the same time. .

   "You should have mentioned this to the Japanese Benz Sega headquarters, right?" Song Yang pondered for a while and asked Peter Moore.

Peter Moore nodded, then shook his head, "I made this investigation into a video and brought it to the headquarters of Nippon Sega in person, but Yuji Naka, the father of "Sonic", kicked me out and told me, Sega is a great brand, no player dares to say that about Sega!"

Of course, being kicked out is just one side of Peter Moore's words. The fact is that Peter Moore and Naka Yuji have been scolding for a long time. Peter Moore shouted the American scolding at Naka Yuji, "FunkOFF", kind He greeted Yuji Naka's parents, and then walked away.

  Listening to Peter Moore's words, Song Yang understood why the Sega console was in the current predicament.

  Sega's publicity is sloppy, or there is no serious brand publicity at all. It turns out that the game console industry is a seller's market, and the demand for the machine is in short supply.

   But now the world has changed, Jiuxiang is not afraid that the set of deep alleys will be outdated.

In addition to the propaganda, the people at Sega headquarters are too arrogant, and they are still stuck in the glory of the past. Just like England, the sun never sets and the empire never sets. In this way, the games developed are completely out of sync with the times. Even if you own the top brand Sonic, it is useless.

"Song, as long as new games are launched, Xue Leshan has Internet game technology, as long as the Sega DC game console supports online games, and then invests in the US knife for publicity, the Sega DC console can definitely compete with the Sony PS console! "

Peter Moore's words were a little dry. He rushed to Song Yang before the gang of Japanese and Sega came, just to make Song Yang not sell Sega's host business, and even if it was possible, he wanted to let Song Yang America Sega took over Sega's console development.

While Peter was waiting, he suddenly heard Song Yang's words, "Xue Leshan is not ready to give up the Sega console business, in fact, in a few minutes, you will meet a group of people from Seattle who are also here for Sega consoles. !"

   "If you are interested, Peter, you can stay here and attend the meeting later, maybe you can make some comments!" Song Yang said to Peter Moore.

   All kinds of thoughts flashed in Peter Moore's mind. He didn't know why Microsoft was involved, but listening to Song Yang's words, it seemed that he was really not ready to give up the host business.

   "Of course, this is my honor!" Peter Moore spread his hands and said, Song Yang was able to let him participate in the negotiation with Microsoft, which has already explained something.

  Song Yang asked the waiter at the golf course to serve Peter Moore a glass of water, "Peter, are you from Liverpool?"

   "Your favorite team is the Premier League Liverpool?"

Peter Moore couldn't help laughing when he heard this, "This sentence should ask, people born in Liverpool, who would not like the Liverpool team, I think people born in Liverpool, the biggest dream is one day To be able to join the Liverpool team!"

   Song Yang nodded after hearing this. Irene glanced at the two of them curiously. She knew that Song Yang never asked about these things casually.

   (end of this chapter)