Back To 1995

   Chapter 436 Carrying the Flag

  Song Yang mentioned to Hu Zhiwei a few words about the publicity and promotion of Panda TV, and finally asked the question, "What is the situation of Panda TV now?"

   No matter how loud the advertisements are or how hype, as long as there is no machine for sale, everything is in vain. Not everyone can be like Boss Jia, who can cut leeks for more than ten years with one mouth.

Across the Pacific Ocean, even Hu Zhiwei and Fang Qiuyu, who is in charge of domestic business, send emails to Song Yang every week, but just a few emails can only be regarded as an understanding of Panda TV, no more. And know!

   "Now it's mainly the production process, and the pass rate of the LCD panel is the main problem of Panda TV!"

  Hu Zhiwei said with consideration, "Now the global TV industry is working on plasma TV technology, and LCD technology is still under development, and Panda TV has no company for reference..."

Now all major TV manufacturers are making a strong impact on plasma TVs. This is the case with mainstream TV manufacturers around the world. Thinking that even Changhong has invested nearly 2 billion yuan in the plasma TV business, it is conceivable that the TV industry has How is the layout.

  Panda TV is the only one in China. Along with Sony, Sharp, and Samsung, the manufacturers that are betting on LCD TVs and panels, the next few years in the TV industry will be plasma TVs vs LCD TVs!

   Originally, the camps on both sides were the LCD TV camps headed by Sharp and Sony, and the plasma TV camps were mainly headed by Panasonic and Hitachi.

   In the past two years, domestic TV manufacturers have also begun to join the camp. Changhong Stud Plasma TV and Panda have established their own doors, which can be regarded as joining the LCD TV camp.

This battle is not only related to the future of the TV industry, but may also be the future of various electronic screens. After the retirement of big-ass CRT TVs and computer monitors in the future, the winner of plasma and LCD screens will take over. block market.

   Now in the TV, display and panel industries, no one knows who will have the last laugh, but now plasma TVs and plasma screens are better than LCD screens in terms of technology and product performance.

  Hu Zhiwei said slightly embarrassedly, "Now the LCD panel of Panda TV mainly relies on self-research. Bell Labs is also providing technical support for Panda TV, but it may take some time to put the LCD panel into production..."

At present, there is no difference in panel technology. The panel manufacturers of Japanese benzene and stick are higher than the domestic panel technology, but they have not reached the point where they are more than ten years ahead. More abundant, but also still in the process of groping.

Panda TV is now working with Bell Labs to develop LCD panel technology and to build the first LCD panel production line in China. Overall, the progress is rapid. From the batch of prototypes sent to Song Yang, it shows the technology There are already some doorways in the world, just making a prototype and mass production are two different things!

   "If we can solve the panel problem and control the pass rate, then Panda's new generation of LCD digital TVs will be officially mass-produced!"

Hu Zhiwei said to Song Yang, in fact it was a good thing to say, he didn't dare to tell Song Yang that this thing was too difficult and might not be successful. The project will definitely collapse. Now hundreds of R&D personnel, engineers, and thousands of Panda TV employees have to go home. Hu Zhiwei really can't take such a risk.

   Song Yang listened to Hu Zhiwei's words, nodded, and did not pierce him. The first generation of Panda LCD TVs was definitely not technologically advanced. Compared with the plasma TVs of Panasonic and Hitachi, Song Yang knew this.

   For Panda's first TV, Song Yang's requirements were not high, just like the Alcatel mobile phone, as long as the quality is up to standard and the technology is decent, the fame will be made first and then the rest.

   "On the Panda TV side, we must speed up the research and development. I will continue to invest R&D funds for the Panda TV. This year, I will invest no less than 50 million US dollars in the Panda TV.

   However, this year, Panda TV must build the first LCD panel production line, and must release the first LCD TV, the first LCD computer screen monitor…”

Listening to the first half of Song Yang's words, Hu Zhiwei couldn't help showing a look of joy on his face. The research and development cost of 50 million US dollars, converted into RMB, is nearly 400 million. The entire domestic TV industry has not spent so much money on research and development. Only a few companies such as Panasonic and Sony will invest a lot of money in research and development.

   But the second half of the speech made Hu Zhiwei a little nervous. To be honest, he was also a little uncertain about whether the LCD panel production line could actually run.

   Song Yang said to Hu Zhiwei, "This year, Panda TV should be able to obtain some patents, technologies and even R&D engineers from other LCD panel companies!"

Hearing these words, Hu Zhiwei looked at Song Yang in confusion, wondering how he would say this. Panda TV also approached Sony, Samsung, Sharp and other companies to propose cooperation projects on LCD panels and LCD TVs, but it was not. If you are rejected, you will be offered an exorbitant cooperation fee, and you will be slaughtered by Panda TV. If you can buy technology, why should Panda TV do your own research and development.

Whether it is Panasonic or Sharp, they all cherish their own technology and have no intention to sell it. Even Japanese benzene manufacturers such as Sharp and Sony have to start anew because Panasonic insists on plasma patents and technology. , started the LCD panel technology, you can imagine how difficult it is to get the technology from these manufacturers, not to mention the pot together, the patents, engineers, etc. have been poached...

Seeing Hu Zhiwei's puzzled look, Song Yang didn't say much, just said to him, "This year, for Panda TV, it may be the most critical, and it has the most opportunity to become the leader of the LCD display industry. Panda TV must not be missed. This year's opportunity!"

  If there is no accident, it is of course impossible to get LCD panel technology and patents from Sony, Sharp, Samsung and other companies.

   However, this year is an exception. Now that it’s almost March, Soros, who has been in Asia for a long time, should be about to close the net and raise the butcher’s knife!

As long as Soros makes a mess of Asia, then Samsung, Sony, Sharp and other companies will definitely be unlucky. At that time, they will not be able to protect themselves, and they will face the problem of survival, such as liquid crystal technology and so on. It shouldn't be the key that they are holding on to...

   Seeing Song Yang's expression, Hu Zhiwei could only hide his doubts in his belly.

"If we can obtain the technology and patents of other LCD panel manufacturers, the research and development speed of Panda TV is expected to be much faster. If all goes well, Panda TV should be able to start selling new products before Christmas in America!" Hu Zhiwei said to Song Yang opened his mouth.

  Song Yang nodded, and still asked Hu Zhiwei to speed up the research and development. Speaking of which, the money spent on Panda TV is no less than the money Song Yang invested in Alcatel mobile phones, and it may even exceed a lot in the future!

   Investing in the electronics industry cannot be like playing with the Internet. The electronics industry is based on seeing and believing. If you don’t come up with something, you won’t be able to fool people. Unlike the Internet, as long as the cake is big, it will be enough to attract leeks…

   "In addition to the TV project, the LCD computer screen should also speed up. In the future," Song Yang said, "Panda TV can't be said, and it will also provide screens for Alcatel mobile phones in the future!"

   Hearing this, Ertian and Hu Zhiwei couldn't help but look at each other, both of them were a little dazed.

   "Now the Alcatel P1 mobile phone has officially started mass production, and it is expected that the first batch of 200,000 will be mass-produced."

Eltien almost bit out his words. The new mobile phone was launched, and more than 200,000 units were produced. This is almost a risk. If the sales are not satisfactory, then these phones will have to be put in the warehouse, and the entire Alcatel The cash flow of the mobile phone is completely broken.

Song Yang only frowned at this output. He felt a little too conservative, but seeing Ertien's expression, he knew that this had reached his limit. Dare to place an order for the supplier.

   "To produce the first batch of mobile phones, Alcatel mobile phones, we must adjust the entire component suppliers, determine the technical standards, and be ready to increase production capacity at any time!"

   Hearing Song Yang, he seemed to be looking forward to the Alcatel P1 mobile phone. Eltien didn't expect the P1 to be a big seller. As long as the undefeated was too miserable, Eltien would be satisfied.

   "After the Mobile Communication Internet Conference, Alcatel Mobile will hold a global launch of the P1 mobile phone and start selling P1 mobile phones worldwide."

Now Ertian has also learned some essentials. No matter what brand Alcatel mobile phone is now, there is no shortage of battles, such as celebrity endorsements, global product launches, and so on. It's not about what the peers think, but to let users see this, so that users who buy Alcatel mobile phones feel that the brand has a high-level feeling.

Song Yang couldn't help laughing when he heard Ertien's words, nodded and asked Ertien to do this, "The publicity and promotion funds, the North American Global Investment Foundation, will pay for Alcatel mobile phones, and double-click, ICQ , ICNC TV, etc., will all promote Alcatel mobile phones!"

   At a time like this, the media camp in Song Yang's hands naturally wouldn't be idle. It was precisely when they needed to show up. Song Yang spent a lot of money to set up these media, not for decoration.

  While Song Yang was talking with Ertien and Hu Zhiwei, the door of the room was pushed open, and a figure ran in with a crying voice and crashed directly into Song Yang's arms.

   "Song!"

   Jenny jumped into Song Yang's arms, crying with pear flowers and rain, Song Yang felt Jenny in his arms, it seemed that her figure was a little better.

   Seeing Jenny hugging him like a koala, Song Yang waved his hands apologetically, and Ertian and Hu Zhiwei walked out wisely.

   One more chapter

   (end of this chapter)