Back To 1995

   Chapter 36 Stand Up

  The photo, first published in a Houston entertainment tabloid, just came out and didn’t attract much attention.

However, when the news of Song Yang becoming a Xinke millionaire came out, the company received an investment of tens of millions of dollars, and everything changed. Nearly 1,000 entertainment tabloids were swept away, and there were even reporters in New York and Los Angeles. Came here specifically to find this newspaper.

  The subsequent picture was reprinted by major technology, economic media, newspapers and even TV stations, followed by news that Song Yang started from scratch and became the youngest millionaire in America.

  Whether Wall Street or Silicon Valley, there is actually not much difference between the two groups. As for those who work in Silicon Valley, it is certainly not wrong to say that they like technology, the Internet, etc.

   But what is it in essence, it is still for fame and fortune, the world can't escape this, and when the news of Song Yang came, it was enough to stimulate the nerves of countless people.

   It is still a month before he turns 18. He has established a company with a valuation of nearly 50 million US dollars and ranks among the multi-millionaires.

People who work in Silicon Valley are not monks who see through the red dust. Seeing that what they dreamed of was actually obtained by a young man who was less than 18 years old, all of them were obtained overnight. It would be strange to say that they were not stimulated. The key It was Song Yang who did the same thing as them!

If it is said that Mark Anderson and Netscape appeared, everyone still has some doubts, thinking that this may be an exception, and the rumored Yahoo, some people are watching, but when Song Yang is the "lucky one", the double-click company established can get it When it comes to investing tens of millions of dollars, how can you make the people in Silicon Valley hold back?

   That's right, many people in Silicon Valley now think that Song Yang is just lucky. He happened to set up Double Click Company, and was valued by Netscape. This is why he took advantage of the east wind of the digital advertising business to ride the wind.

  Since Song Yang, the "lucky person", can do it, how can those geniuses in Silicon Valley be reconciled? For a time, the Internet wave in Silicon Valley and San Francisco is simply surging.

The response from Wall Street was also huge. WPP Group’s investment in DoubleClick was like setting off a domino. Netscape’s valuation has exceeded one billion US dollars. Behind it, there is a menacing Yahoo. Now DoubleClick has emerged. The entire Internet company It has sprung up like mushrooms after a rain.

This is an undeveloped gold mine. All Wall Street investors can see it. If they can find the next Netscape, Yahoo, and DoubleClick, they will also get huge returns. Even if they can be listed, Wall Street Can't imagine what kind of rewards this will get!

"WPP, the advertising media giant, announced today that it will invest US$12 million in an emerging digital advertising company Double Click. This is the first time after four years that WPP Group has started investment and acquisition again. Four years ago, due to debt problems, WPP Group was facing a split. This restart of investment marks that WPP Group has completely weathered the crisis!”

The BBC TV station, which is good at using the "underworld filter", first reported in London, but the focus was not on the double-click. This is the first time the European media heard the name of the double-click, but the WPP Group is well-known, and the major European TV stations are They have been placed in a large number of advertisements by WPP all year round, and they are considered as cooperative sponsors.

   This time, BBC TV station, naturally, is also working hard to report on the WPP Group, "reborn from the ashes" under the leadership of Sir Martin.

Just like Wang An's attempt to announce the return of the king with the double-click acquisition, the WPP Group also has the same purpose. Don't look at Martin's teaching of Song Yang's "building block theory", which seems to be very high, but four years ago, Martin killed the dragon because of this set. In the end, I almost didn't play WPP directly to death.

  The continuous acquisitions with high leverage and high debt all year round have made WPP Group carry a lot of debt. In addition, the economic recession in America four years ago has directly caused WPP to have a thunderstorm. It has been recuperating for the past few years.

   This investment in Double-click Company, Martin may not have taken the opportunity to tell those advertising colleagues that he is the king of the advertising industry, and he has stood up again!

   Investing in Double-click Company may only be an appetizer for Martin. WPP Group, which has endured for four years, is probably going to start a more violent acquisition next.

  European media reported on WPP Group, while American media focused on Song Yang, because there were too many to watch.

   "Bruno Song, the founder of DoubleClick from Houston, became the youngest self-made multimillionaire in the history of America after receiving investment from the advertising giant WPP!"

   A TV station in New York is also reporting on this incident. The cover directly uses photos taken by the entertainment tabloid in Houston. The effect of the program is gratifying. Obviously, many people like to see the realization of this "America Dream".

  ABC TV also reported, "The reporter of this station interviewed the FTC, the trade committee that manages the advertising industry in America, and has not yet obtained the attitude of the person in charge of the FTC on DoubleClick and digital advertising!

   In addition, under the influence of WPP’s investment in Double-click Company, the stock prices of traditional advertising giants Omnicom, Accenture, Aislon, etc. fell more than 2% today…”

Throughout America, there are many departments that can control the advertising industry, including the Trade Commission, the Communications Commission, the Food and Drug Administration, etc., but the most troublesome thing for advertising giants is the Trade Commission FTC, the huge fines of hundreds of millions of dollars, from this department.

   And digital advertising is still an emerging issue, and the Trade Commission has not yet made a clear attitude, and it is still in a state of ecstasy, daring to advertise anything.

   As for the traditional advertising giants listed in America, the double-click company has plummeted, which is bullshit.

However, under the reports of ABC and other media, it seems that with the emergence of Double-click Company, the traditional advertising industry is already in jeopardy, but it makes many people feel that Double-click is very powerful. Contrary to traditional advertising companies, I have to say that you have to look at these media to make things happen, and they are really good at fanning the flames!

   However, the controversy over Song Yang is not small. In the studio of NBC TV, Professor Tristan, a professor at New York University, and Wall Street investor Christian Barnard were invited over again.

   But this time, the expressions on both sides were completely different, and Tristan couldn't restrain a smile, a look of smugness on his face.

   "As I said, Song is a genius. WPP Group made a wise choice. This may be the best investment in the company that Martin Solo has acquired in his life!"

  Tristan was naturally blown away. Right now, Double-click the company and Song Yang.

   In contrast, Barnard, who was sitting across from Tristan, was a little disheartened. He had previously said that the Internet was a scam, but in the blink of an eye, Song Yang became a millionaire.

   But at this time, Barnard must not admit defeat, otherwise how will he gain a foothold on Wall Street in the future.

With a sneer, Barnard said to Tristan, "There is a famous saying in the investment world that money won by luck will also be lost by luck. I can't see this so-called technology star double-click company, there is any A place worth investing in, this is a total scam!"

"The family has been established for less than half a year, and there is no profitable place at all. It is worth 50 million US dollars?!" Barnard waved his arms vigorously, and patted the table from time to time, trying to resonate with more people, "What do you think? That Song, can he be worthy of such a large fortune?!"

  Barnard secretly changed the concept, from double-clicking the valuation of whether the company is worth 50 million US dollars to whether Song Yang is worthy of owning 10 million US dollars.

   Of course, this made many people unhappy. After so many years of tossing, they were thrown away overnight by a young man. The psychological gap was too great.

  The conservative investor who is watching the show also agrees with Barnard's point of view. He feels that the Internet industry is still too risky. The one that breaks Netscape and makes no money at all, is it worth 1.2 billion US dollars?

   Hearing the feedback from the director in the headset, from the backstage, Barnard's confidence increased, and he began to pick on Tristan again. This time, even Song Yang brought him along, becoming what he called a "little liar".

   For these, Tristan seems to have taken it lightly, with a smile on his face, "I will remember, and ask the TV station to remember what Mr. Barnard said today!"

"In the agreement between Double-click Company and WPP Group, there is a requirement for investment and listing. Before 1999, Double-click Company was required to complete the listing. Although I have not met Song, I feel that Song must not spend four years. On the day of the listing, I will let Song give you a ticket to Barnard to witness the double-click listing together!"

   "Let's wait and see, and I also hope that Professor Tristan still has the courage to come here when DoubleClick fails to go public!"

  Barnard also replied, but looking at the fascinated smile on Tristan's face, for some reason, he felt a little guilty.

  Tristan is actually somewhat sure, of course not sure about Song Yang, he has never met Song Yang even once, he is just bragging about Song Yang, the key is that Tristan can clearly see the current situation on the Internet.

Now that Wall Street is flooding into the Internet, Tristan does not know what this industry will become, but Tristan, who has some experience, knows that in order to make the money invested in it, Wall Street will frantically tout a few companies, and then send Listing cash out.

  What are the famous companies on Wall Street now, nothing more than Netscape, Yahoo, and DoubleClick.

No one on Wall Street knows how to make a loss-making business. As long as Song Yang is not stupid with WPP, he will know how to do it. For the sake of "the number one scholar on the Internet", he personally went to Double-click to remind the company. It is not impossible, but he must die for Barnard's stinky mouth!

When Song Yang woke up in the morning, he felt a sharp pain in his brain, he rubbed his head and lowered his arms, feeling soft for a while, and Song Yang, who felt something was wrong, suddenly opened his eyes, and he saw a pretty face, lying on the pillow looking at him. .

   The girl in front of her has brown skin and black eyes just like Song Yang. Her hair is short, dark, hot, and she looks pretty good.

  Song Yang glanced at the girl, quickly pulled the quilt away, and sighed. It was obvious last night that she didn't save the festival, and the girl couldn't help but chuckle when she saw Song Yang's actions.

   "Song, what are you doing?!" The girl sat up and slid down the quilt, revealing a lot of beauty.

  As a gentleman, Song Yang certainly wouldn't look at it much, but the original instinct made him take a quick glance. It's not as big as Jenny's mountain, but the scenery of this mountain is quite beautiful. After all, as a model, of course, his figure is quite good.

   "Your name is..." Song Yang thought about the girl's name. He only remembered that the girl was Hailey yesterday, who was shoved beside him. A large group of models surrounded him yesterday. Obviously, this girl came out on top.

   "Elsa, Elsa Benitez!"

  As soon as Elsa finished speaking her name, the door was knocked awake, and Greg's voice came from outside, "Song, come out now, I have something to talk to you about!"

  Song Yang made an apologetic gesture to Elsa, then found his own from a pile of clothes on the ground, and was pulled aside by Grekra as soon as he went out.

   (end of this chapter)