Back To 1995

   Chapter 261

Song Yang listened to Whitman's report on the phone, no matter what the current situation of DoubleClick's company is, entering the Internet market research industry is still a tiger going down the mountain. The top two companies in the Internet research market, MediaMetrix and NetRating, were double-clicked. Take it without a fight.

   From the Internet advertising market to the Internet market research, for Double-click Company, this is the first step of external expansion, and it also means that Double-click has a deeper influence on the Internet industry.

  Think about it. Double-click company knows the real data of major Internet companies, and it also controls Internet advertising. To a certain extent, it has been able to decide the life and death of some small and medium websites. Which company has potential in the future and which is at risk, right?

   For Double-click, it is clear at a glance. Other companies that want to invest in the Internet also need Double-click to do research.

   "Song, the investment department of Double Click recently discovered a newly established Internet company. The investment department believes that this company has certain investment value!"

  The voice of Whitman flipping through the file came from the phone, and then said an Internet company that had just been established a few months ago, "Alexa!"

   As the world's largest double-click advertising company, any newly established small website that wants to introduce Internet advertising must come to the double-click company.

   This makes DoubleClick to know more about the entire internet than even the FCC in America!

Since the beginning of this year, Internet companies have experienced explosive growth, and websites have sprung up like a river. If so many websites want to survive, they always have to introduce advertisements. Among them, those websites are special, or companies established by Internet geniuses and big cows, then It will be marked with a double-click company and sent to the offices of the Americas Global Investment Fund.

  This investment method, I dare not say how high the success rate is, at least the news is very well-informed, Alexa is to double-click a special website recently discovered

   "Alexa?" Song Yang felt that the name seemed familiar.

"This is a company that was just established this year, and now it mainly develops search engines, but double-click for Alexa, not the search engine you want it, but another business, website ranking, Alexa can use web scraping and traffic calculation tools to Current site to rank!"

Hearing this, Song Yang immediately understood why he was familiar with Alexa. There is no Alexa business in China, but abroad, Alexa is notorious for being a scumbag. It can make the major Internet companies break the dog's brain. The operating presidents of the major Internet companies both love and hate this product.

   As the saying goes, Alexa, who has no intention of arranging flowers and can not bloom, and who is unintentionally arranging willows and willows, is not a star and a half compared to Yahoo, Lycos and other peers.

   However, the ranking of websites that was accidentally created has become very popular. Although it has not yet become an authority, many organizations have begun to cite Alexa data.

   "It's up to Double Click Company to decide this matter!" Song Yang said directly to Whitman, and the acquisition of a "small" website was a simple matter for Double Click Company.

  Although after acquiring Alexa, it may make Double-click the company completely become a mess in the Internet industry.

You have the right to place advertisements, you can investigate Internet companies, and you can also control website rankings. Double-click a company to tout a company, and in an instant, it can be "drummed up" and become a highly anticipated existence. Its advertisements, unfavorable news are released, its Internet ranking is frozen, and it is directly "socially dead" in the industry!

   If the Double-Click Company had such strength last year, it is estimated that Netscape would have been wiped out for half their lives if they hit it.

Of course, this kind of black work can't be done too much. Occasionally, I am afraid that the effect will be greater. Just like in ten sentences, nine and a half sentences are true, but those half sentences may directly kill people. .

   For double-click, it is necessary to ensure that the data issued is fair on weekdays, and at a critical moment, a small "mistake" may be able to pierce the throat with a sword!

  Whitman reported the situation to Song Yang during this period of time. Although the double-click after the listing is still plagued by lawsuits, the "suspecting bankruptcy" has dissipated, and the cooperation that was cut off before has now been fully restored.

   Coupled with the "tough" style, many companies are more inclined to cooperate with Double-click, at least don't worry, at the critical moment, they will be sold by Double-click.

"MediaMetrix and NetRating are not everything," Song Yang said to a group of executives of Double-click over the phone, "Let the Internet become reality, and within one to two years, after the lawsuits and lawsuits are settled, Double-click will publish the Bonds and stocks, buy Nielsen!"

Across the phone, you can hear the chaos over there, and the representatives of several Wall Street investment banks who participated in the conference call also made a noise at this time. You must know that as the world's largest market research company, Nielsen is comparable in size. From the beginning, the double-click company is much bigger, but now Song Yang wants to double-click the snake to swallow the elephant!

It is conceivable that once the lawsuit can be resolved, the share price of Double-click will definitely skyrocket. Although Double-click can completely resolve those lawsuits in a short period of time, there are still doubts, but Goldman Sachs, Merrill Lynch, Germany However, the bank investment bank has some expectations for the double-click.

If you really want to be able to swallow an elephant and kill Nielsen, then it is possible to double-click the company and go to the next level. The most important thing about Nielsen is not how much it is worth, but the data in hand, not to mention the Internet industry, even Wall Street has some be envious!

After the    conference call, all the other Double-click executives withdrew, leaving Song Yang and Whitman. Song Yang asked Whitman, "How is the investment in eBay now?"

Song Yang was in Hollywood and was busy dealing with Western Pictures, but Double-click, ICQ, America Telecom, etc., did not stop, especially the investment in eBay, Song Yang was handed over to Whitman and Marcus. Responsible.

"Now Marcus is talking with eBay founder Pierre Omidyar, Omidyar has not rejected the venture capital of the Americas Investment Fund, but there is still an issue of equity in the investment amount, which has not yet been determined. come down, and..."

  Whitman hesitated a little and said, "Omidyar wants to meet you Song before investing!"

  Although Omidyar is not a billionaire, he is also one of the first people to take advantage of Internet dividends and is worth more than a million dollars. For eBay, Omidyar is obviously not just about financing.

  Song Yang thought about it for a while, then agreed, "When I go back to San Jose, I can meet Omidyar!"

Now is not the era of e-commerce. Amazon next door is still struggling, not to mention eBay. Although Omidyar built eBay for his girlfriend, although there are some improvements, it is still far from being profitable. Investing in ebay requires a lot of money.

Not only eBay, the Americas Investment Fund, but also Amazon, Amazon is rumored to be about to start seeking the first round of financing, but Bezos and Silicon Valley venture capital seem to have a deviation in Amazon's valuation , After getting eBay, the American Investment Foundation will make a move to Amazon!

Aaron Swartz is developing PayPal, an electronic payment platform. Now if you get eBay and then invest in Amazon, from e-commerce to payment, you will invest in some logistics companies in the future. In the future, if these companies develop, America E-commerce The industry has half of the country, and it is basically in the bag!

After the conference call, when Song Yang went downstairs, Gallo and Hailey were hanging out at the bar by the pool. Jenny curled up on the sofa, hugging a pillow, watching the entertainment news on TV. In Los Angeles, this kind of news would never stop for a day. Seeing Song Yang coming downstairs, the corners of his mouth suddenly pouted.

Song Yang couldn't help laughing when he saw this. The Matrix crew made an open audition and casting. Jenny naturally understood that the heroine would definitely be out of play, and she also understood that this kind of big production, even the heroine of the vase, was not a pure rookie like her. of.

   However, when she saw Song Yang, Jenny still turned her head and curled up on the sofa. Song Yang sat on the sofa and hugged Jenny. Jenny pushed and shoved a little, but still got into Song Yang's arms like a cat.

   "When The Matrix is ​​finished, Western Pictures will shoot other movies at that time, and then you will be the heroine, Jenny!" Song Yang said to Jenny in his arms.

   Hearing this, Jenny raised her head, "Really?"

   "How did I lie to you!" Song Yang squeezed Jenny's cheek, his hands full of collagen.

   "Song, I knew you wouldn't leave me alone..." Jenny sniffed, groaned, grabbed Song Yang's neck, and pressed it against Song Yang's lips.

  Song Yang is not fooling Jenny. After Western Pictures, they will definitely shoot some low-cost literary films to win awards and so on. Then they will throw Jenny over and slowly hone their acting skills.

A few million low-budget literary and artistic films are basically used to improve the Bigger of the Western Film industry. As for the return of the film, I don't expect the release to return the money at the box office. Basically, it is to get a small prize or something. Then rent the video tapes, and you will be able to pay back the money. After the online video website is launched, it will be placed in the film and television copyright library. It is impossible to make another profit...

  After the Matrix film project team was established, Song Yang returned to San Jose by plane after getting busy.

   This time I came to Hollywood, in addition to getting the "Matrix" movie project approved, the most important thing is to plant a nail in the media industry in Hollywood and even America!

Western Pictures now owns Weta special effects studio and IMDb website. This is Song Yang's first step in the American media industry. As long as Western Pictures can gain a firm foothold, Western Pictures can also become a leader in Western Media in the future. In the same way, if you reach out to TV networks, magazines, newspapers and other media fields, and even if the timing is right, you might not be able to compete with giants such as Disney, Warner, Fox, Paramount, etc. How important is it?

   (end of this chapter)