Back To 1995

   Chapter 162 The Arabian Nights

   The head of securities business sent by Merrill Lynch couldn't help but look at Song Yang after listening to Pellet Greene's words.

The matter of America Telecom also caused a lot of waves within Merrill Lynch. Last year, Merrill Lynch, known as the giant of Wall Street, made a lot of money, but Song Yang made a lot of money from America Telecom. In Merrill, that is also equivalent to a huge profit. It is absolutely false to say that Merrill is not jealous.

If Goldman Sachs is only showing his favor to Song Yang, then Merrill executives, who are almost overwhelmed by their performance, are eager to please Song Yang, as long as Song Yang can let Merrill participate in the industries and projects in his hands !

   "Song, Stan O'Neal asked me to remind you that those investment companies won't give up easily!"

  Before the meeting, the three major Wall Street investment banks present competed to win over Song Yang. This scene is rare.

  Song Yang nodded, believing that he had received the goodwill of Goldman Sachs, Merrill Lynch, and Deutsche Bank.

   The moderator of the conference room today is Whitman, the co-president of Double-click Company. Song Yang is here today to "listen in". However, the price of Double-click's listed stocks and the amount of US dollars to raise will only be determined with Song Yang's approval.

   As the founder and major shareholder of Double-click, even if Song Yang has delegated a lot of power to the management of Double-click, the power of Double-click is still in Song Yang's hands!

   "I'm very glad that you can come, and thanks to Deutsche Bank Investment Bank, Goldman Sachs, and Merrill Lynch, for being able to become the institutions that assist the double-click listing!"

Whitman looked at Anshu Jain, Pellet Greene and others in the conference room and said that double-clicking this set of institutions to guide the listing lineup can be said to be quite luxurious. The average Nasdaq listed company can It is enough to have the support of an institution such as Goldman Sachs or Merrill Lynch, Morgan, etc. Double-click this time to directly pull out the three major Wall Street institutions.

   "If nothing else happens, Double Click will log on to Nasdaq in mid-May 1996."

   Yahoo's three major search companies will be listed next month, and DoubleClick will be listed a month later.

   Looking at An Shu, Pellet Greeney and others, Whitman said, "Double-click here, I hope Deutsche Bank Investment Bank, Goldman Sachs, and Merrill Lynch can promote the Double-click stock!"

   Looking for these Wall Street institutions to assist in the listing is not only to let the institutions be responsible for selling stocks and then give them a large fee, there is a set of procedures in the middle.

Before    goes public, these institutions are responsible for touting the company, which is hype, and publishing various analyst reports, forecasts, etc. that are optimistic about the company's stock. Anyway, on the day of listing, the higher the stock price, the better.

  An Shu and Pelle Greeni agreed very simply. Playing this set of Goldman Sachs is very familiar. Goldman Sachs analysts do all kinds of analysis reports and forecasts, and they are not too skilled.

   "Once the listing is confirmed, Deutsche Bank Investment Bank can arrange for the double-click company to go to America, London, Frankfurt and other places for roadshows!"

The    roadshow is to fool more investors into knowing Double-click, and then subscribe to the stock of Double-click, and wait for the listing to take over more stocks.

This thing is similar to gambling. If you bet on stocks such as Microsoft, Netscape, Yahoo, etc., you may directly achieve financial freedom in a few years, but you have to be lucky. Things like bankruptcy or delisting, maybe a lifetime pension will have to be included.

Anshu Jiaen said that their three major investment banks, together, have sent thousands of companies to the market. For Double-click Company and others, this is a big event, but for the three major investment institutions, it is really a big deal. It's not that strange.

   "Goldman Sachs is responsible for double-click roadshows in Washington, Boston, Chicago, Salt Lake City and other America's native Midwest coast!" Pelle Greeni said directly.

  Merrill Lynch also took advantage of the situation and said, "Merrill Lynch is responsible for the publicity and roadshows in Portland, Atlanta, Miami and other cities on the east coast."

Anshu Jain glared at the people at Goldman Sachs and Merrill Lynch. This is obviously to squeeze out Deutsche Bank Investment Bank. Goldman Sachs and Merrill Lynch are responsible for the double-click roadshow on the West Coast of America, and the other is responsible for the East Coast. Then Deutsche Bank Investment Bank only I can go to overseas markets other than America with a lot of pain.

  Pelle Greene doesn't care about Anshu's eyes at all. Although they are all on Wall Street, the investment banks in America are in competition with the foreign investors of Deutsche Bank Investment Bank and UBS!

After    was confirmed and promoted, the conference room began to become noisy. To determine the two most important things for the double-click listing, one is financing, and the other is the issue price of the stock.

   These two things, both of which are crucial to DoubleClick, are the focus of this meeting.

   "Double-click hope, can raise 60 million US dollars in IPO..."

  Whitman's voice was even more downbeat, and Merrill Lynch's securities director exclaimed, "This amount is too large!"

   This year is the frenzy of Internet listings. Some famous Internet companies are all rushing to go public, but the financing scale is not large, and few have raised more than 50 million US dollars.

  Netscape is the ceiling of today's Internet industry, but Netscape's current market value is only five or six billion dollars, which is the result of nearly ten times the stock price.

   Even if it is like Yahoo, the issue price is only 13 dollars, it is listed at a valuation of nearly 500 million dollars, and the financing has not exceeded 50 million dollars.

The $60 million financing amount is divided equally among Deutsche Bank, Goldman Sachs, and Merrill Lynch. Each of them sells $20 million in stocks for DoubleClick. Whether they can be recognized or not is another matter.

  Anshu Jain and Pelle Greene were also silent, and they didn't want to take risks!

"Double-click is worth such a financing amount. At present, more than 75% of America's Internet advertising market is provided by Double-click Company. This year, Double-click will enter the global Internet market advertising market. In the future, more than 40% of the world's Internet advertising market every year, Will be captured by double tap!"

  Song Yang said to the people in the three major investment banking institutions in the conference room, anyway, at this time, Double Click has no opponent, and none of those colleagues can fight, it is difficult to threaten Double Click's position, no matter how much bragging, no one can object...

   "Song, this is risky. Once the financing is too high and the stock price is too high, once the double-click is listed, I am afraid that investors will find it difficult to accept the double-click stock price!" Anshu Jiaen reminded Song Yang.

  Whitman said at this time, "The American Internet Advertising Association (IAB) has conducted a survey and analysis. In the future, the Internet advertising market share will grow at a compound rate of more than 35% each year. Double-click is fully capable of supporting its valuation and stock price!"

An Shu, Pellet Greene, and Merrill Lynch were all speechless when they heard these words. Who doesn't know that IAB is the vest of the Double-click Company, and they can't get any data they want. IAB's white paper report is specially tailored for Double Click Company.

"Now is the best time for the Internet. The market and investors will support the Internet more and more. There will be a second and third Netscape in Nasdaq. There will be Internet companies of the same level as IBM, or even the market value of SUN, Microsoft, and General Electric!"

Song Yang looked at An Shu and the others and said, and told them they didn't need to make a fuss. Right now, the Internet industry is nothing but Xiaohe, and in the future, there will also be giant-level giants in this industry that can compete with Microsoft and GM. Electric, etc. all break your wrist.

   Listening to Song Yang's words, Anshu Jain, Pelle Greeney and other Wall Street institutions felt like they were listening to a fantasy.

  What level of companies are IBM, SUN, Microsoft, and General Weather now, the market value exceeds hundreds of billions of dollars. If such a giant can appear in the Internet industry, it means that the Internet industry in America has reached a crazy point!

   And if a Wall Street investment bank can bet on such an Internet giant, it can almost be said to be crazy, and there is no need to invest more. As long as you can bet on one, it will be enough to pay for three or five years!

   Looking at the suspicious expressions of An Shu and Pelle Greeni in front of them, it was obvious that the poisonous chicken soup was useless to them.

Song Yang, Whitman, Ryan, Greck, Marcus and others whispered a few words, and then said, "Double-click hopes to raise 10% of the equity, publicly issue 15 million shares, and raise six Ten million dollars to complete the listing!"

   "Double-click within one year of listing, if the company's stock price is lower than the issue price, the company's board of directors is willing to start a repurchase plan!"

Hearing this, the executives of several major investment banks in the conference room couldn't help but look surprised at this time. On the one hand, they were amazed at the double-click company. They really dared to ask for a price. The US knife is listed, and the double-click will be listed at an astonishing $600 million valuation!

   This is almost a new high for the valuation of America Internet when it was listed. You must know that on the day of listing, the stock price will skyrocket, which means that the market value of Double-click may explode after listing.

On the other hand, if the board of directors of Double-click headed by Song Yang can really give the bottom line of Double-click's stock price, on the one hand, it shows that the future of Double-click is optimistic, but on the other hand, it is absolutely necessary to take risks. If the Internet market does not change in the next year Alright, that's about to get the ball rolling!

  Lian, Greck and other holders of Double-click equity were a little worried about the conditions proposed by Song Yang at this time.

   Song Yang, on the other hand, has no worries, making this promise is just a reassurance for investors who buy Double-click stocks.

In fact, even if it is double-clicked to go public, Song Yang, the major shareholder, would have to wait more than a year to cash out, and the next Nasdaq will be the first big bull market in the history of the Internet industry. Yahoo! The market value of 100 million US dollars has soared to more than 200 billion US dollars. Song Yang has nothing to worry about.

  Double-clicking the stock price is about to fall, then Song Yang can't choose to take the plunge, anyway, he definitely won't be able to lose!

   (end of this chapter)