Back To 1995

   Chapter 13 Borrowing the East Wind

   "On the screen?"

   This wave of blowing made Kevin Kelly a little surprised. This span is really too big. He has never linked his book, which was not read by many people in Amery, with the movie.

"certainly!"

  Song Yang said without batting an eye, "After watching Out of Control, I had an idea that in the future, technological development will enter all aspects of human life, and society, systems, machines and creatures will also undergo fundamental changes."

   "If there is a chance in the future, I would like to invite professional screenwriters in Hollywood to write the script, so that this movie containing the idea of ​​out of control can be sent to the screen, so that more people can see the culture of the Internet!"

  Song Yang said to Kevin with a blushing face and a heartbeat, and threatened that everything was for the sake of Internet culture, and he didn’t care about making money or not.

   As for the movie Song Yang wants to send to the big screen, it is naturally the Wachowski brothers, no, it is the "Matrix" of the Wachowski sisters.

For Song Yang's words, Kevin is still quite moved. The ancient sages also recruited many disciples and let their academic knowledge be passed down through the ages. For modern people, it is natural to want their ideas to be recognized by more people. .

   Song Yang looked at Kevin's expression, and then said while the iron was hot, "Editor Kevin, if there is a chance in the future, I would like to ask you to be a consultant for this film!"

   Kevin Kelly couldn't help laughing when he heard the words. At this time, he suddenly realized that he had been surrounded by Song Yang without knowing it, but even if he felt something, Kevin didn't mean to be angry.

"I'm looking forward to that day!" Whether it's about his ideas in the Internet industry or promoting his set of ideas, Kevin has no dissatisfaction with Song Yang. As for that little thought, Kevin doesn't think so. meaning.

   "So," Kevin's expression became serious, "Song, why are you here today?"

  Song Yang nodded and pointed to a copy of Wired magazine on Kevin's desk, "I saw Wired magazine, which is about to launch an online version on the Internet, which is very important to both of us!"

   Under Kevin's puzzled gaze, Song Yang put a temporary arrangement of the information about the DoubleClick advertising company in front of Kevin.

   "Double-click advertising company?!" Kevin flipped through the information of the double-click advertising company, of course there was some "little" moisture in it, "Internet digital advertising?"

When he saw the main business of Double Click Advertising Company, Kevin couldn't help but muttered a few words. With his sense of smell in the Internet industry for so many years, Kevin had a special feeling in his heart. cause an impact.

"Double-click Internet company has developed DART, the best Internet advertising system in America, relying on the DART system to connect with the website, including the realization of web banners, graphic inlays, and flash dynamic ads. In the future, technologies such as pop-up windows and email advertisements will also be implemented, and data tracking of advertisements will be carried out!"

   No matter what kind of thing Jayden, who is currently working as a bull in Houston, finally developed, Song Yang, the bull is blowing up.

Putting down the information in his hand, Kevin lifted the glasses on the bridge of his nose. This time, he looked at Song Yang seriously. He has been working in science and technology magazines for so many years, and he has seen a lot of geniuses, including those younger than Song Yang. , but the double-click advertising company that appeared in front of him today still surprised him.

   "Why do you want to start this company, do you know what impact the double-click advertising company will have on the Internet industry?" Kevin Kelly asked, staring closely at Song Yang.

   Song Yang was not surprised by such a question, not only Kevin would ask, but maybe more people would ask in the future.

"I was on TV and I saw Professor Tristan of New York University arguing with Wall Street investor Christian Barnard about how Internet companies, including Netscape, should be arguing about how to survive, and I had some ideas. !"

Song Yang, who had long thought about this question and thought about it countless times, talked to Kevin, "I don't know how a website in the Internet industry is going to make money, but I think a website is like a TV station, it needs to be more profitable. Many people see it, and more users use it, and it has media properties, and when the website introduces advertisements, it may have some benefits."

   "When more websites cooperate with DoubleClick Advertising, I think more people will flood into the Internet industry!"

   "More than that!"

   "Song, you may create a history," Kevin looked at Song Yang with excitement, "Double-click the advertising company, maybe it will be the last key to open the door to the new world of the Internet!"

I have to say that those who are engaged in the media use powerful words. Kevin Kelly directly raised the double-click advertising company and Internet digital advertising to a new level. "Kilometer problem" and other words came out of Kevin's mouth.

   "Double-click advertising company, do you really want to cooperate with Wired Magazine in online digital advertising?" Kevin asked Song Yang.

  Song Yang nodded without hesitation, "I hope to be able to launch the world's first Internet digital advertisement with the editor-in-chief Kevin!"

Kevin glanced at Song Yang. This was a matter of fame and fortune. The world's first Internet advertisement was enough to be recorded in the history of the Internet, and even had an impact on the entire Internet industry. Who would eat this first crab? , sure to be talked about by countless people.

"But editor-in-chief Kevin, there is some trouble with the double-click advertising company," Song Yang finally said, "I hope that the first batch of digital advertisers can cooperate with the telephone company, IBM, Intel, Volvo and other companies to put advertising on the On Wi-Fi, Netscape and other websites, let more people see Internet digital advertisements.”

  If you want to make the first shot, you must be famous and advertise for these giant companies in order to attract enough attention.

   By double-clicking the advertising company itself, it is definitely not a game, and the telephone and telegraph companies probably won't take a second look.

   And if Wired Magazine comes out, then it is not necessarily the case. Wired Magazine is still very important in today's technology industry.

Kevin understood what Song Yang wanted to do, and it was nothing more than borrowing the reputation of Wired magazine, but Kevin did not want to shirk. Wired magazine, which has always been regarded as the banner of Internet culture, could jointly launch the first Internet digital advertisement. That Wired magazine will have a greater impact on the Internet industry!

   "Connected Magazine can cooperate with Double Click Advertising Company, and is willing to introduce some clients to Double Click Advertising Company, but these partners still need to be discussed by you personally!" Kevin said to Song Yang.

   "Thank you very much, Editor-in-Chief Kevin!" Song Yang, who received Kevin Kelly's promise, hurriedly said to Kevin.

   When he came out of the office of Wired Magazine, Song Yang was already hungry, but for most of the day, there was no wasted effort. Song Yang and Kevin had already reached a preliminary cooperation.

   Wired Magazine will use its resources and contacts to introduce the Double Click Advertising Company to advertisers such as the Telephone and Telegraph Company, as well as the websites of Netscape. As for whether it can be negotiated or not, Song Yang needs to visit in person.

   No matter how many advertisers and websites Song Yang has brought in in the end, in the end, the double-click advertising company has to cooperate with Link. Of course, the advertising fee must not be less.

   After all, Wired Magazine also needs to eat properly, and it is impossible to publish a magazine when you are hungry. In fact, Wired Magazine has put a lot of effort into making money, and even has the idea of ​​turning to media giants several times.

   But today, for Song Yang, these are the best results, and they have basically achieved Song Yang's goals.

   When I came to Kevin Kelly this time, in addition to taking advantage of Wired Magazine for the DoubleClick advertising company, Song Yang also wanted to take the opportunity to let Kevin Kelly become his guide to the Internet industry.

   Entering an industry requires a guide. A qualified guide is very important. Just like if Mark Anderson hadn’t encountered the old world of Jim Clark, he would never have come to the present without any problems.

Song Yang also needs a guide. With Song Yang's current state, the most suitable guide he can get in touch with is undoubtedly Kevin Kelly. With Kevin Kelly here, Song Yang can understand the pattern of the Internet, and can Get in touch with some people.

   In addition to acting as a guide, Song Yang also needs to use Wired Magazine to act as a trumpeter for him to increase his popularity.

  If you want to increase your popularity, you need someone to tout it. With popularity, investors, risk institutions, etc. will come to your door. Double-click advertising companies need external forces to survive in a short period of time.

   Without wasting time, Song Yang went straight to Silicon Valley early the next morning. To ask who is the most beautiful kid in Silicon Valley and even in the entire California technology industry, there is probably no suspense. All the answers are Netscape!

It can be said that Netscape sprinting to Nasdaq has completely ignited the Internet flame in America. Almost overnight in the entire Silicon Valley, a large number of new companies have emerged. device companies, not to mention a few.

When the    arrived at the Netscape headquarters, it was a completely different scene from the small broken garage where the Double Click Company was located.

Netscape, which has more than 1,000 employees, is already considered a giant in the Internet industry. Netscape is different from Wired magazine. It is almost impossible for Song Yang to meet the two founders of Netscape, Mark Anderson and Jim Clark. .

   During this time, there are not a few people who come to the door to invest in Netscape, and take the opportunity to get a piece of the pie.

It's not only the two who can't see each other, but now Netscape President Jim Barksdale, Song Yang can't see either, Song Yang can barely see Mike Hummer, Netscape's vice president in charge of publicity. Or because of Wired Magazine, otherwise I'm afraid I won't even see a senior executive.

   (end of this chapter)