Back To 1995

   Chapter 107 People are addicted to vegetables

  Irene glanced at Meg Whitman who was picked up by Gallo from the airport.

  It is different from the "strong woman" image in Erin's imagination. Whitman, who entered the Double-click office, is dressed in a blue shirt and khaki pants, which is no different from the traditional woman in America. Instead, she is more concise.

  Whitman saw Erin's expression and smiled at her, showing a very friendly expression. I wonder if there would be a contrast in work, but at this moment Erin felt willing to deal with Whitman or even partner.

  It wasn't until she entered the door of the conference room that Irene was suddenly shocked. Looking at Whitman's figure, she realized that she was influenced by Whitman just now!

Just seeing it for the first time can make people feel good and willing to deal with this skill. Irene feels that she has to learn for many years. For Whitman, Irene will never dare to be scornful. Characters are often the most predictable.

  Whitman, who entered the conference room, also saw Song Yang at first sight, feeling that Song Yang was much younger than she imagined.

Recalling the experience of entering the Double-click Company just now, Whitman has a preliminary impression of Double-click Company. Compared with Procter & Gamble, Disney, and the company she is currently working for, Double-click is of course not worth mentioning, but the vigor, with the All the people who work in the office have an atmosphere of hope, but it is not seen in those big-name companies. Maybe there used to be, but now it has disappeared...

  Double-click company is much better than Whitman expected. At least a system has been established, although this management system is really not enough in Whitman's eyes.

   "It's a pleasure to come to Double Click Company!"

   Seeing Whitman coming in, Song Yang immediately got up and said, Gleick and several other executives of Double Click Company also all stood up, expressing their importance to Whitman.

   Looking at Whitman in front of him, this is the first time Song Yang has invited a Daniel who had heard about Nengxiang in his previous life as a senior executive.

  Although the media highly praised executives like Whitman, it was only a one-sided statement. No one knew what his character and abilities were, so Song Yang was a little clueless.

   Not only dressed in ordinary clothes, but Whitman also maintained the style of an old-school professional manager. Sitting in the conference room, facing the crowd of Double-click Company, he was still low-key, but not annoying.

  Being able to hang out in the workplace in America for so many years, and continue to be at the top, Whitman naturally has a set of his own rules of conduct.

   Looking at Song Yang, Whitman said, "To be honest, I was surprised that Double Click Company sent headhunters to Massachusetts. I have no Internet experience!"

   For Whitman, she is now qualified to choose the company she works for, so Whitman was also a little surprised that the double-click company selected her.

"I think you are the CEO that DoubleClick needs. I have seen everything you did when you were at Disney. You put Disney's overseas products on the right track. You have Bain investment management experience, and you have done Disney marketing. Director, Double Click Company needs your experience!"

  Song Yang's performance is better than Whitman, and she believes in herself. There is no way. If you want to keep someone, you have to tout it.

   "Song, what do you want the Double Click Company to look like?" Whitman asked Song Yang, Song Yang's different requirements for Double Click Company will also have a different impact on Whitman taking over Double Click.

   "The future will enter the Internet era, including Whitman, who worked for Disney, Procter & Gamble, etc., will also have a relationship with the Internet industry. In the future, companies will not be able to leave the Internet, and the Internet cannot do without Double Click!"

  Song Yang "Xiaoxiao" touted a double-click, telling Whitman the importance of double-clicking, even if it's not so important, it has to be done at this time.

Double-click is the cornerstone of the Internet. The Internet cannot do without advertising. This must be a blow, but Whitman did not laugh. She understood what Song Yang meant. The Internet needs advertisements. This is the meaning of Double-click's existence. Double click doesn't work either.

   "Double-click, to help Disney, Procter & Gamble and other companies enter the Internet industry, and to help more websites like Yahoo make money!"

   "If I add double tap, what do I need to do?" Whitman asked Song Yang directly without going around in circles.

  Song Yang likes this style, "Do everything you are good at, the most important thing after double-click is to go public. This is the most important thing after you enter double-click!"

   "If Whitman, you are willing to join Double Click, and make Kevy Lane as a co-executive officer, Lane is mainly responsible for sales, and you will be responsible for Double Click's main business and overseas markets!"

  Whitman nodded lightly when he heard this, knowing that after joining Double Click, she would not become an empty shelf. Although she was co-president with Ryan, she would be the one who actually managed it.

"As for the future, the Internet market will be huge, and DoubleClick needs to continue to expand the market. The Internet will enter an era of big acquisitions. DoubleClick needs to secure its position, such as acquiring an emerging advertising technology company such as AQuantive to fill the technological gap of DoubleClick and ensure DoubleClick. technical advantages!”

   "In addition, if you double-click the company in the future, you can acquire MediaMetrix and NetRating to enter the Internet research market, or even acquire a traditional market research company like Nielsen!"

MediaMetrix and NetRating are emerging Internet media research companies, that is, to count the daily hits, visitors, and revenue of which website, and to do some market research by the way, such as the most popular product, etc., and now the Internet research market Just starting out, it is not difficult to double-click to acquire these companies and become the market leader.

The Internet industry will soon enter the era of mergers and acquisitions. Just like the Three Kingdoms, a long-term division must be combined, and a long-term merger must be divided. Now there are so many Internet companies that in a few years, they will either be acquired or be squeezed into bankruptcy, and any industry is no exception. .

   "If Whitman joins the Double-click Company, Double-click will provide you with status-qualified treatment. In addition to the salary, if Double-click is successfully listed, Double-click's board of directors will reward you with 5% of the equity!"

   Next, Double-click will also reward a large number of people with equity. Naturally, shareholders such as Song Yang, WPP Group, and Yahoo will jointly reward the equity in their hands to Whitman, Ryan and others in proportion.

  For executives like Whitman, if they go to small companies instead of big companies like Procter & Gamble and Disney, they will basically get equity rewards to attract them to join them, otherwise how can they be allowed to go.

   This double-click change is basically to prepare for the listing. Not only the position, but also the equity will change. We have made an agreement with Ryan before, and he will definitely be rewarded with equity this time.

  Lion has an equity award, and Whitman, as the co-executive president, must also need it.

   That's not all, Song Yang glanced at Greck, Irene, and Gallo. They were all the veteran teams of Double-click. Before the listing, they had to give them a part of it.

In addition, before going public, they still need to raise a part of the equity for the vampires like Wall Street's investment banks. It is estimated that after the listing, the double-click equity in Song Yang's hands is estimated to drop further, but the status of the largest shareholder will definitely be It will not be affected, but after the listing, it will be affected more or less. If you want to make major changes to Double-click like today, you must get the approval of the board of directors, at least on the surface.

After Song Yang mentioned all the conditions, he looked at Whitman. Greck, Irene and others were also looking at Whitman, waiting for her to make a decision. Whitman's decision was not only about herself. , Gleek, Erin and others, will also be affected.

  Whitman's gaze rested on Song Yang for a moment, then said in a calm tone, "I hope my decision will not be wrong, and I hope Song, you will not be disappointed!"

   Hearing this, Song Yang immediately said, "Welcome to Double Click!"

   Hearing that Whitman was willing to accept the position, the atmosphere in the conference room suddenly relaxed, and Irene and several executives who double-clicked expressed their congratulations to Whitman.

When Greck asked people to prepare Whitman's contract, Whitman said to Song Yang, "If I join Double-click Company, I will make changes to Double-click's management system, including after-sales, etc., and establish a regional manager system! "

  Whitman said directly to Song Yang that he would make changes to the existing management system of Double Click, that is, divide America and overseas markets into different regions, and then hand them over to different people.

   "In addition, different regions will implement different strategies, and it is impossible to follow the standards of America!"

   This is the experience Whitman got from Disney. Disney’s products were sold in a mess overseas. After Whitman took over, he slowly began to change from pricing and sales.

   Song Yang had no opinion on Whitman's proposal, but was happy to see it succeed. He was most afraid of encountering that kind of professional manager with a tough head and desperately promoting his theory.

"Whitman, you can do it. In fact, another product in my hand, Hotmail, is now implementing different strategies in different regions. Even if necessary, you can not enter the local market, but invest in supporting local brands and occupy Local market!”

Song Yang reminded Whitman that when eBay first entered the Chinese dynasty, it was just like Amazon. Picked up persimmons by Softbank and Yahoo.

   Song Yang and Whitman can talk. Whitman is a member of the technology industry and a rare member of the Elephant Party, which is completely different from other people in the technology industry.

Whitman also mentioned her mother's mainland trip to Song Yang, "My mother went there in the 1970s, she said it was a special place, I always wanted to go there with my mother, and my son was also influenced by her grandmother. He wants to study in Yanjing!"

It can be heard that Whitman has a very good impression of the place, and can even pop up a few Chinese words, such as the sentence "Women hold up half the sky", Whitman has a deep memory for this sentence, compared to Gallo's. The goods are stronger.

   "Everyone can go fishing together in the future!"

When Whitman signed the contract, Song Yang said to Whitman that Whitman likes a lot of sports, but especially fishing. Even her postcards are printed with a cartoon version of her fishing pattern, which has been linked with countless people. Like people who like fishing, people are addicted to vegetables...

   (end of this chapter)