Back To 1995

   Chapter 104 Dancing with Wolves

  The inauguration ceremony of the IAB looks quite lively. Countless Internet companies in America and abroad are "present" to support it. The IAB is a group of Internet advertising industry alliances.

Representatives of Netscape, Yahoo, AOL and other companies saw the double-click company's salacious operation at the inauguration ceremony of IAB, and they pinched their noses. Otherwise, it would be a joke in the Internet industry today.

   As the chief secretary general of the IAB Association, Irene took a deep breath and took the stage. Although Irene has already gained some popularity in the Internet industry, today is the first time she really appeared in front of the public media.

   Seeing Irene on stage, the media and reporters present raised their cameras and camcorders one after another.

   The Internet industry is not without female employees nowadays, but in terms of appearance and status, there is really no one who can be around Irene.

   Originally, the media, who felt a little boring about today's inauguration ceremony, took a picture of Irene. It is conceivable that when IAB and Irene appeared on the Internet media, they would definitely attract the attention of many people inside and outside the circle!

   "I'm very glad that everyone here today can participate in the inauguration ceremony of the American Internet Advertising Interactive Association IAB."

  Eileen, who was in full control of the field for the first time, immediately showed her style as a strong woman after experiencing discomfort. "The establishment of IAB is to allow America's Internet advertising industry to promote the Internet industry and enter a new era!"

"The future belongs to the Internet, and digital advertising will become the engine of the Internet. At present, more than 68 Internet companies have joined the IAB, covering more than 40 million users, including well-known Internet companies such as Netscape, Yahoo, AOL, DoubleClick, and Hotmail. Already joined the IAB!"

   Facing the camera, Irene touted IAB a little. This is to tell the outside world that IAB is an orthodox alliance for Internet advertising, and the others are crooked. Only joining IAB is king.

   "The IAB headquarters will be built in Houston, and an East Coast office will be established in New York City, and a West Coast office will be established in San Jose, and corresponding offices will also be established in Europe, Asia and other places in the future..."

The headquarters is in Houston, but if you want to increase the influence of IAB, you still have to go to Silicon Valley and New York. Only by setting up offices there can you maintain the influence of IAB. As for overseas, it depends on the IAB meeting in America. what has become.

  If it operates properly, then IAB can build a big network covering the global Internet, connecting Internet companies large and small around the world, forming a behemoth like the military-industrial complex!

   "IAB will set up six departments, including technical laboratory, marketing center, data center, video center, global membership and public relations department. President Mark Anderson will become the first president of IAB."

  Irene introduced IAB’s departments and positions to the media in the audience. These days, selling advertisements also has to pay attention to technology and strategy. The technical department of IAB is to study how to sell more advertisements…

   As for the global membership department, that is, IAB members such as Netscape and Yahoo, they have to pay an annual fee to IAB every year. The more they pay, the greater their influence within IAB.

   In addition, after joining IAB, each member will communicate with each other, share some data, etc. To put it bluntly, IAB is the newspaper group of the Internet advertising industry to warm up!

  Song Yang sat under the stage, listened to Irene's words, and applauded softly. Today, I am basically handing over the affairs of IAB to Irene.

  Although IAB is a double-click company to get the vest, it still needs to pay attention to face. Mark Anderson, the chairman of the association, and Song Yang, the chairman, are not convenient to be too active.

   After the establishment ceremony was held, a small banquet and media interviews were held in the hotel. Irene was basically surrounded by that person all day!

   After a busy day, the media, reporters, and invited people all left after nightfall.

In the hotel room used for the interview, only Song Yang and Irene were left. I don't know if it was because of being chased by the media that made Irene excited, or because of the glasses of champagne, Irene's face flushed. .

   "Tomorrow, Irene Doherty's name will appear on the local media in Houston, as well as in Wired magazines and other Internet media. Maybe you will also wear the crown of the queen of Internet advertising!" Song Yang said to Irene with a smile.

  America's Internet queen is Mary Meeker, chief analyst at Morgan Investment Bank, who pushed Netscape's IPO, and because of Meeker, Morgan Investment Bank underwrote the sale of Netscape's stock.

  The "Internet Report" released by Mary Meeker has been studied by countless media and companies. She is one of the real creators of the Internet outlet and is touted as the queen of the Internet.

Irene can't compare to Mary Meeker now, but as IAB's chief secretary, plus the release of IAB's annual white paper, it shouldn't be too much for Irene to be the queen of Internet advertising. Now the Internet industry is not like this. blow? !

  Irene couldn't help but tremble when she heard the title of Queen of Internet Advertising, and her face flushed even more.

Taking off the glasses that were used to decorate the mature, Irene looked at Song Yang with fiery eyes. Irene who took off her glasses showed a beautiful face. Looking at Song Yang, Irene felt a little shy and uneasy, but still He shouted towards Song Yang, "Song!"

  Looking at Irene who was close at hand, the unbuttoned lady's suit showed Song Yang that Irene was a little hidden, and she seemed to be a little cream cake.

   Facing the budding little cream cake, after hearing Irene's cry, Song Yang took a heavy breath, picked her up amidst Irene's scream, and rushed into the room.

   On the day of IAB's establishment, it did not seem to have caused much waves in today's America and even the global Internet industry.

   Except for a few Internet companies who have paid attention to this matter, the rest have not even heard of it.

   But after the IAB's white paper was released on the official website, it has attracted the attention of many people. Although it is a little boastful, IAB's first industry report on Internet advertising in America is still quite dry.

  IAB's annual report, at the beginning, directly defines Internet advertising as one of the four major advertising media on a par with TV advertising, newspapers and magazines, and outdoor advertising!

"IAB collects and researches data from more than 100 Internet, computer, telecommunications and other companies in America. This year's Internet advertising market in America is expected to exceed $68 million, and it will grow at a compound rate of 35% every year in the future. In 1996, America's Internet advertising revenue will exceed $300 million, and the global Internet advertising scale will exceed $400 million!"

"IAB data analysts believe that with the growth rate of the Internet advertising industry, in the next 10 to 15 years, it will overtake TV advertising, newspaper and magazine advertising, and become the world's No. 1 Internet advertising scale with a $45 billion Internet advertising scale. Big advertising market."

   In conclusion, this IAB report is telling people in Silicon Valley and Wall Street that the Internet advertising industry is not a good form, but a great one!

   As long as ten years, the scale of Internet advertising may even exceed 50 billion US dollars. This is to make Internet companies in Silicon Valley roll up their sleeves and work hard. The boldness of their hearts can be as productive as they are.

Of course, this is also touting the Double-click company around the corner. Double-click is the leader of the Internet advertising industry today. The Internet advertising market is booming, and the Double-click company must not be more valuable. The analysts on Wall Street are so blind that they obviously underestimate Double-click. company!

Regarding the IAB white paper, there are people who don't believe it and doubt it. They think it's just bullshit. If you want to sell tens of billions of dollars a year by selling Internet advertisements, you have to make a draft for such bragging. Beef is cheap, but you can't catch Niu Bichui.

People in Silicon Valley and Wall Street are very fond of the IAB report. They don't care who the IAB analyst is. Many Silicon Valley companies and Wall Street analysts have begun to quote Data from this IAB 1995 annual report began to blow up the Internet's prospects.

Yahoo, in particular, almost failed to provide this IAB report, directly citing the data above, proving Yahoo's prospects, and even publicly shouting that it is not impossible for the revenue to exceed 100 million next year, and the IAB report will come out. Yet?

   The first issue of IAB's annual report was unexpectedly "popular". Companies such as Yahoo, which originally only waited and watched for IAB, paid the annual fee directly to IAB, and claimed that IAB's white paper was the most authoritative report in the Internet advertising industry!

  Compared with the IAB annual report of the mouthpiece, the Hotmail e-mail box did not cause much movement, but the impact was much greater than the mouthpiece report of the IAB.

While the Houston City Council was still reviewing America's first e-mail management bill, news suddenly came out that nine states like Texas, Alaska, and Kansas, the traditional sites of the party, were all pushing for Hotmail to become a new one. How to vote in the election!

   This is the real shock in America, and when it comes to voting, it’s never a small thing.

  The Internet has always been regarded as the back garden of the Donkey Party. Like Hollywood, it is the core of the Donkey Party. But this time, the Xiang Party suddenly took a surprise and started to implement e-mail voting, which caught the Donkey Party by surprise.

What is even more embarrassing is that Hotmail also belongs to the Internet camp, but the founder was born in Houston, and seems to be closer to the elephant party. It is foreseeable that once e-mail voting is recognized as a new election voting method, it will be the first. The Hotmail of the big mailbox will definitely be recognized by the United States of America, and the party seems to take advantage of it!

  Although the bill has not been passed, Houston has already purchased an order worth $450,000 from Hotmail, and Hotmail will provide Houston with a customized version of Hotmail.

Followed by other cities in Texas, as well as other California states, also sent purchase orders to Hotmail, and Texas alone contributed more than $4 million in purchase orders to Hotmail, and Hotmail can at least get close to it. More than $18 million in purchase orders.

   (end of this chapter)