Back To 1995

  Chapter 1014 Self-introduction

  Anyone with a discerning eye can see that Bernard Arnault is talking about "doing everything" for Estee Lauder. It is obvious that he is here to raise the price. Perhaps the LVMH Group has no hope of being able to buy Estee Lauder at all. It is purely to add to the trouble...

Don't look at Eric, now he puts on a suit, covers his tattoo of the Archangel Lucifer, and has won the title of "Buffett in the Underwear World", but Eric is a red-necked cowboy from the West. The former RICK The company is the largest nightclub group in America.

  I don’t really think that RICK can become the leader in the nightclub world because of his open mouth. When it’s time to do something, Eric is not relentless at all.

   "Shit, this guy really thinks America is somewhere, and he thinks the RICK Group is something, does he not want to go back to France..."

Eric said murderously, knowing that Bernard Arnott was here to raise the price, Eric was really angry, and wanted to transfer some gunmen from Houston, not to mention killing Arnott, at least to Teach him a lesson.

Song Yang, who was on the phone, waved to Eric and told him to sit down, don't mess around with anything, if he really finds some gunman to touch Arnott, maybe it's in his arms, Bernard Arnott dared to come to America, he must have made enough preparations, how could he dare to come to America if he didn't know the market clearly.

   "Andy!"

  Erik listened to Song Yang say the name of the person on the other side of the phone, and knew that it was Andy Lake, the president of ICNC TV station, and the most powerful figure in the American media industry, holding CNN and NBC, the three top TV stations.

  Eric is no stranger to Andy Lake, and the two have had a lot of contact. Basically, Eric sends dollars to each other, and spends hundreds of millions of dollars in advertising fees to Andy Lake every year.

RICK works in the luxury goods industry. Whether it’s Victoria’s Secret, Gucci, or Seagram Liquor, advertising on TV is indispensable. Even if Andy Lake gave Eric a “preferential price”, RICK’s advertising money every year It's not a small amount.

   "In the media, I hope that some news related to the LVMH Group will appear. The public should see the true face of the LVMH Group. People should not be concealed and have the right to know the truth!"

Song Yang's words made Andy Lake on the other side of the phone instantly refreshed. He naturally knew that RICK and the LVMH Group had begun to fight again. Whether it was public or private, Eric was naturally on RICK's side. In the past few days, ICNC TV has begun to initiate public opinion against the LVMH Group intentionally or unintentionally.

   Now listening to Song Yang's words, Andy Lake endured his heart agitated with excitement, "Just like ICNC TV station, when it fired at the tobacco industry?"

Andy Lake is not a law-abiding media person. On the contrary, sometimes he is very aggressive. Otherwise, he would not have dared to attack the American tobacco industry. He promoted the highest compensation in the history of the world and forced America's largest tobacco The group changed its name and paid out more than 200 billion US dollars in compensation. Up to now, the tobacco giants in America, England and Europe are still paying this compensation to the states of America every year...

Any industry has a black history. Even if there is no history, the media can find it out. To deal with the LVMH Group, Andy Lake can find a lot of black material. It's, who made them eat in a trough, and there is no reason to blame them if they want to incriminate them. Isn't that what the media does?

Song Yang didn't say it directly. If he said it, it would be a crime of manipulating the media. Even if the phone Song Yang used was a special anti-tapping phone made by Alcatel, the phone line was also specially laid by America Telecom, which can prevent some unsuspecting A well-behaved person overheard Song Yang's call.

However, precautions should be taken. There are some things that can be done. They must not be said. Song Yang did not answer directly, but told Andy Lake, "The slogan of ICNC TV station when it was established was to let the public know the truth. This cannot be done. Forget, ICNC TV station should also continue to do it!"

"I see!"

  Andy Lake said eagerly, he has not been so excited for several years, and he has the same excitement that bombarded the American tobacco industry when ICNC was launched.

   "Get moving, notify NBC and CNN TV stations, and send all the news materials related to the LVMH Group!

All the people from the press department were dispatched to the headquarters of LVMH in France to investigate. I want to know the industrial chain of the entire LVMH group, the situation of their raw material suppliers' production sites, the status of the processing plant area, taxation, finance, publicity, and prosecution cases. Wait, I need to know!

  The program production department and the director department are starting to prepare to make a documentary. I want to see a documentary that reveals the inside story behind some luxury companies in the shortest possible time! "

  Andy Lake with his hips akimbo went directly to the office lobby of ICNC TV station, stood on the desk, and said to all ICNC personnel that he was going to shoot at the LVMH Group.

  The entire ICNC TV station was quiet for a few seconds, and then it exploded like boiling oil and water, and everyone started to get busy.

For convenience, Andy Lake went directly to the airline and leased more than ten business jets for its reporters to fly all over the world to search for clues. He also contacted Blackwater Security and found a large group of security personnel. To provide security for these journalists doing the investigation, and for this investigation, Andy Lake directly spent more than 20 million US dollars in funding, and threatened that the budget for this investigation... has no upper limit!

After Andy Lake made the phone call, Song Yang called Viola, the boss of the Italian-American Foundation, Edison, the boss of the Deutsche Bank Investment Bank, Meeks of the Federal Foreign Affairs Committee, and Tom the Speaker of Capitol Hill. DeLay, Cardinal, the head of the Grand Commander's Office, Harvey Pete, the head of the American Securities Commission, and others called one after another.

Listening to Song Yang's phone calls, at this moment, Eric became incredulous. Song Yang's battle was really too big. It didn't look like he wanted to compete with LVMH Group for Estee Lauder. , he looked at it, how did it feel like he was going to kill the LVMH group.

You know, even if it is because of the sponsor, Song Yang will have to pay a lot of money to repay these "favors" after the event. There is no free lunch in the world, especially for these powerful people. It is even more impossible to work for nothing.

  Ignored the expression on Eric's face, since the prey came to the door by itself, there is no reason for Song Yang not to slash, otherwise he would be sorry for the big dragon formation set up by the other party.

"For RICK, establish a global rare animal protection foundation as soon as possible, and announce to the public that in the future, RICK's products will no longer use rare animal and plant fur to make products, and a new international standard for raw material selection, breeding, and slaughter will be established. All luxury merchants should abide by the standards set by RICK!

  If necessary, this foundation can be allowed to invest in companies such as LVMH, Kering, Richemont, Chanel, Hermes, etc., and supervise the luxury production of these companies..."

Eric stared at Song Yang dumbfounded, his face felt strange. It is no longer a day or two for the luxury goods industry to use animal fur to make products. These controversies continue to escalate, but in the face of huge profits, it is impossible for the luxury industry to give up using those furs, and it is impossible to give up for many years to come.

Song Yang is obviously prepared to start from this aspect. Disgusting mother will open the door to disgusting. It is necessary to make LVMH Group disgusting to death. It is conceivable that once the side behind the luxury goods industry is pulled out, it will have an impact on the entire luxury goods industry. How big will it be.

  RICK Group will certainly be affected, but as long as you prepare in advance, or even formulate a new set of rules yourself, you can avoid trouble to the greatest extent, and maybe you can take the opportunity to make a fortune.

Compared with RICK, there are many more luxury brands under the LVMH Group. RICK has affected Gucci at most. Other brands such as Victoria's Secret, Balenciaga, and Seagram Wine Industry hardly use fur, at least not now. However, the luxury brands under LVMH have too much demand for fur. By then, the entire LVMH group may not have to stop.

  "Since Bernard Arnault and the LVMH Group have come to America, it must be something to stay!"

  Eric shuddered in his heart, jumped up from the sofa, and hurriedly walked outside, "I'm going to have people start preparing for the Global Fund for the Protection of Rare Animals now."

Bernard Arnott, who just came back from the inspection of LVMH's luxury brand store on Fifth Avenue in New York, returned to the hotel and asked his confidant Antonio, who was transferred back to the side, "Is there any news from Estee Lauder? "

  Antonio is the financial director of the LVMH Group and has been with Arnott for many years, but at least because of the failure to **** Gucci, Antonio was demoted by Bernard Arnott to Asia to open up the wasteland luxury market.

  Antonio performed well. Over the past few years, the LVMH Group’s luxury goods revenue in Asia has nearly doubled, making it the most outstanding performer in the entire LVMH global market.

   And there is another fierce battle right now, so Bernard Arnott recruited Antonio, who is proficient in acquisitions.

But Antonio, I really don’t want to get involved in this muddy water. He shouldn’t live too chicly in Asia. Compared with the luxury market, the old Europe and America have already been developed. The luxury market in Asia has just started, including Japan, Benzene, In the markets of Bangzi, Hong Kong City, Singapore, China, and the Middle East, what Antonio wants to do is to put Bige upright, and he will not worry about selling it at all.

  But when he came to America, and slammed with RICK, Antonio inevitably recalled his nightmare.

   "There is no news yet. The Lauder family has not responded to our proposal!" Antonio said cautiously, not saying a word at all, for fear of getting angry.

   Noticing Antonio's look, Arnott could feel the strangeness between this "veteran" and him.

   "Antonio, don't worry, whether you buy Estee Lauder or not this time, it has nothing to do with you. When you return to Paris, you will give it to LVMH Group's financial director!"

  Hearing this, Antonio's expression finally eased a little. He could hear that Bernard Arnott was not planning to smash RICK, which meant that he didn't have to take the blame.

After reassuring Antonio, Bernard Arnott's expression became fierce, "When LVMH Group acquired Gucci, RICK cut off the Hu, which made LVMH Group lose the best opportunity, otherwise the revenue of LVMH Group today will increase. More than 10%, Antonio was also forced to leave Asia because of that incident.

   Now, it's time to repay all this, LVMH Group will not let go of any opponent, whether it is Gucci, Hermes or RICK! "

   Arnott smiled and said to Antonio, "Estee Lauder, LVMH Group may not buy it, but RICK and Bruno Song must pay enough price!"

Standing at the window, looking at the feasting New York, Bernard Arnault didn't say a word, taking this opportunity to rip off RICK and weaken the opponent's strength, LVMH Group will start to attack the American luxury market up.

  He came all the way this time, not just to watch such a play, he doesn't have that much free time yet.

The luxury goods market in old Europe has been fixed, its peak period has passed, and it is impossible to increase its revenue in the future. However, America, the world’s largest luxury country, will continue to increase its revenue in the future. As for emerging Asian countries The luxury goods market is still being cultivated, at least in the next ten years or so, it will be difficult to replace old Europe and America.

  So now, the LVMH Group has to occupy the luxury goods market in America, and to do this, it must defeat RICK, its arch-rival, otherwise it will be impossible.

  Antonio hesitated to speak, Arnott saw this and asked him, "Antonio, what suggestion do you have?"

   "I'm afraid this time it won't go so smoothly. I've inquired about some news. Wall Street institutional investment banks tend to support RICK's acquisition of Estee Lauder.

  Besides, this is America. Overseas companies often do not enter America so smoothly. Companies from Japan and Germany have been treated unfairly here, and have even been fined huge sums. I am afraid that the LVMH Group..."

  Antonio did not guess what Arnott wanted to do, but so many years of experience and so many examples told him that it might not be so easy to replace local companies here.

  Bernard Arnault didn't look back, but said lightly, "The LVMH group must enter America completely. Regardless of success or failure this time, it is impossible to stop!"

Estee Lauder's headquarters has never been so lively. It seems that all the media in New York are gathered here today. If there was such enthusiasm in the past, Estee Lauder's management would probably be able to smile crookedly, but today's enthusiasm, they said no. want too much...

   After a few days of busy work during the Chinese New Year, I started to resume two updates, thank you for your support ()

  (end of this chapter)