Back to 1990

"It's the feeling of style. I've seen high-quality commercials. I don't ask too much. I don't ask you to highlight the characteristics of the product. As long as the gray and white style is prominent, it has a sense of internationality. Later, it will be accompanied by some piano music or something. , It just seems more cheerful!" Lu Feng asked towards Director Wang, "Do you understand now?"

Director Wang seemed to understand something, so he could only bite the bullet and said, "I just want that feeling, right?"

"Yes!"

"Then start shooting."

All the dancers on the scene put on fashionable clothes, the makeup on their faces is thick, and the eyeshadows are longer than the other. Lu Feng said to the crowd: "Spread it out a little bit, the expressions are awesome, put on a look, just the ones you practiced just now. , Gesturing with your fingers to pick up the phone, the gesture of riding a horse, you know?"

They are also old actors and they have never filmed such a weird commercial. They all stood in their positions. As Hua Tsai changed his clothes and walked out, he was shocked when he saw the scene, as if a group of demons danced around. state.

"Mr. Lu, aren't we shooting a pager advertisement?" Hua Tsai looked at Lu Feng and wondered. What the **** are these on the scene?

"It is indeed a pager advertisement, but our pager is relatively high-end. After a while, you can just pose with the pager." Lu Feng took him from the position and said, "You just go forward, other People walk against you, and you walk slowly. The overall meaning is almost that in a particularly empty place, behind is a variety of brightly colored backgrounds, the characters appear dark and gray, from dark to bright, and a few people appear first. A styling, and then you come out, don’t talk, just put one hand in your pocket and hold our product in the other."

Hua Tsai was stunned when he heard it. He didn't know what the intention of this advertisement was. Holding the Jiaxun pager in his hand, he asked, "Should I put it on my chest, or in a prominent place?"

"No need, just hold it!" Lu Feng looked at the pager in his hand, feeling a bit old-fashioned, and shouted toward the prop: "You find a thinner iron chain and tie the pager to his wrist. stand up."

The prop found a thin chain. Director Wang sat next to the monitor and looked at all of this in the camera. He had imagined what the state of the film was. This kind of "advertisement" was put on the TV station to be played, even if the user After reading it, I don't know what the advertisement is.

Hua Zai looked at the time, took a deep breath and said, "Take it! Take it!"

"Come on! The first mirror!" Director Wang shouted from the loudspeaker in his hand, and a young man took a slap in front of the camera while holding a ‘Ban’er’.

There was no music at the scene. Four or five girls and the young man strolled around, doing all kinds of cool gestures, making gestures to make a phone call from time to time, and the young man doing horseback riding movements seemed to be mentally ill.

Du Guoying looked at the scene in front of him with a small face wrinkled, and whispered to Kevin next to him: "Not all ads are in general. A celebrity stands in front of the camera and directly says, "What kind of factory produces what kind of products? The quality is reliable and guaranteed." , And then talk about some advantages or something."

Du Guoying is talking about regular advertisements. There are indeed many such advertisements on TV now. Last year, Kevin was responsible for the advertising of Volkswagen Group in mainland China. The star invited was Tu Honggang. The advertisement was also very simple, that is, Tu Honggang stood in front of the camera and said You still need Santana to buy a car. It needs air-conditioning and music. This is only high-end. Now the full price only costs so much.

This is a template for domestic advertising. No one can break the law of advertising, and what Lu Feng is shooting now is completely irregular. This is why Dao Wang believes that he is fooling around.

"Can Mr. Lu shoot that kind of advertisement?" Kevin said in a weird way: "People are geniuses, but they want to subvert the existence of the domestic advertising industry, and mortals like us don't understand."

The shooting over there is still in progress, the lens is more complicated, the long-range, medium-range, close-up and close-ups must be shot, and the lens feel is good. It is normal to shoot four or five times with one lens.

I also had to take posters, promotional photos, advertising photos, etc. The busy time in the morning was around noon. Because of the tight time, everyone just hurriedly ate a boxed lunch, and Hua Zai was about to leave after two o'clock in the afternoon.

"Time is too tight, otherwise I will definitely treat you well." Lu Feng said politely toward Huazi: "I dare not say that the full-fledged banquet is available. At least there must be dishes from all over the world. You can definitely come here to give me face. I'm friendship, what's the matter in the future, talk."

Hua Zai has never been offensive when he speaks, and said to Lu Feng: "To come to the mainland to develop, we still have to rely on Mr. Lu. When I first saw him this morning, I felt that Mr. Lu was young, but he had made achievements in business, but he did not expect to be in advertising art. Very thoughtful too!"

Lu Feng laughed and said, "It's normal, you passed the award. Mr. Mei, is Hua Tsai signed for our company for concerts in the Mainland?"

"We are now adopting a quotation system." The broker said: "If there is an event, bidding between several companies, the higher the price, is all inclusive. As for how many tickets can be sold, it is your company's business. NS."

"Well, you guys will protect your capital. I think it's better to sign a company. Everyone is familiar with it. Huazai and I are good brothers. Let’s sign Jiafeng Media. In the mainland market, we will help you. Reason." Lu Feng said towards Hua Zai: "You can't trust others, can you still trust me? I'm good to people around me. If you don't believe me, ask that... Du Guoying, come here."

Du Guoying walked over, and Lu Feng waved towards him, "Sit down!"

"This is the head of the marketing department of our newly established Jiaxun Communications. He didn't work a month ago. Now he is an executive. I have nothing to say to my brother." Lu Feng boasted, "Who has lost." , Can't lose my friend."

"I feel particularly deeply about what Mr. Lu said. When I first met him a month ago, I didn't believe it! Let's be honest, even if you have the ability, people will not rest assured to give it to you. After all, such a big company. "Du Guoying said with a special affair: "But Mr. Lu believed me, so he told me at that time, Xiao Du, just go and do it, and I will give you the bottom line. To be honest, brothers can reach this point, really. The only thing left is moved."

Hua Tsai can still hold on, with a smile on his face, his agent can't hold it anymore.

"I think this matter can be considered. If you cooperate with other companies, you may be cheated. You should also know that celebrities can be popular for a few years? What should I do if they cease to be popular in a few years? Brother, I will suffer. It doesn't matter. Mainland China For concerts and advertising agencies in the market, I signed you for ten years, even if you are not popular next year, nine years later!" Lu Feng slapped his chest and said with extra justice: "I will support you!"

I have to say that the contract given by Lu Feng is very attractive. The agent was afraid that Hua Tsai would be tempted, and said: "Mr. Lu, who are you? We understand that Jiamei Foods is also your business, right? In 1990 , We have fought a lawsuit."

"Ah? Really? Oh, I don't remember this, maybe it's a mistake." Lu Feng gave a haha ​​and fainted.

In 1990, Lu Feng used the photos of the four kings to advertise Jiamei Foods, and he hung up posters everywhere. After losing the lawsuit, he lost more than 100,000 yuan. However, Jiamei Foods also developed thoroughly because of the celebrity endorsements. Grew stronger.

After eating, I started filming again. Two hours later, Hua Tsai had finished filming. Lu Feng took a photo with him and sent him downstairs. He wanted to sign him to perform in mainland China. Right for ten years.

"Let's go first. If there is anything, Mr. Lu will take care of it. If you go to Xiangjiang, you can also greet you. The CEO of our company especially wants to see you." The economic man said politely.

"Okay, slow down the road!" Lu Feng said politely.

After getting on the commercial car, the car sprinted away. Huazi leaned on the seat and was a little tired. The agent was afraid that he would still be worried about the olive branch thrown by Lu Feng, and reminded: "Lu is always someone. For ten years, if you can’t make money for him, you won’t recognize you in the next year. Don’t worry about this, you must be the one who will suffer. A group as big as Chen’s capital has fallen apart now, right? ?"

"I know!"

...................

The main shot has been taken~www.wuxiaspot.com~ Director Wang sat in front of the monitor and watched the replay of the sample. The more I watched, the more I felt that the shot was not something. Such a handsome star made Lu Feng toss like this, especially all kinds of things. Against the bright background, the dancers walked past, like a ghost cramping.

Lu Feng walked over and asked, "How about it? Can I cut it out? Do I need to make up shots?"

"Just make up a few more close-up shots of the dancers, but how do you cut this?" Director Wang looked at Lu Feng's voice with helplessness.

"It's simple, you first put a big empty scene, show everyone, and present the bright colors of the big background, giving people a sense of spaciousness, and then close the scene, find a tall and western girl, and let her make gestures. He walked forward with the gesture of making a call. As soon as the camera turned, he shot Hua Tsai. He moved forward with the gesture of making a call, cutting to the middle shot. The man behind was riding a horse and dancing in the exact opposite of his dance steps. Then Hua Tsai turned around, didn't he take a close-up of a pager hanging on his hand, and add that close-up."

"The camera then switched to the dancer. Five or six girls stood scattered around, giving a big scene, switching back and forth close-ups of the model's face, and finally cut to the close-up of Huazi's face, continue to move forward, remember a little, fast When switching the dancer’s face camera, the background music should be stuck, okay?"

"Finally, the camera is Hua Tsai's half-length mirror, standing in front of Bai Ku with a hand in his pocket, and all the actors behind are completely still, and then a white picture is displayed with the slogan. Don’t wait, just now, good. The information pager should be dubbed by men, which is more of an international voice."

Lu Feng finished speaking in one breath, patted a hand on Director Wang's shoulder and said, "It's okay, I taught you that way. If you still can't, then change someone!"

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