Back to 1990

This pricing strategy and sensitivity to the market surprised everyone. Just imagine how wonderful Lu Feng's speech at the Electronics Conference was.

Unexpectedly, it is actually an embroidered pillow, which is not very useful!

Discussing this matter on the phone, everyone can only laugh and talk about Jiang Lang's talents, and the original nervous competitors are also relieved at this moment.

"President Jiao, you still look at him highly. I have long seen that he has no abilities. He just relies on blowing. This person is really useless except for his witty teeth."

Jiao Enfan smiled particularly relaxed, and said to the phone: "I still collected a lot of his information. The establishment of Jiamei Foods is a miracle. Why don't you worry? It seems that I think too much. In fact, most people have succeeded. It’s all luck that accounts for the majority."

"You can sleep at ease. There are too many people like this. They were born and disappeared in the next second. Fan Libing, who made caramel three or four years ago, knows that?"

"It seems to have heard it!"

"He just rose up overnight and lost his mind. He went to the coastal areas to invest in the coastal areas and lost his money. He owed a debt last winter and committed suicide, so Lu Feng is just the next Fan Libing."

"The heart is not enough to swallow the elephant. If he doesn't invest in any electronics, he may be rich for a lifetime." Jiao Enfan sighed slightly: "Okay, I will rest and observe for two more days."

"What else to observe, this price, this product, has already sentenced Lu Feng to death!"

"It's not me, it's Mr. An of TCL who called me and said that he is a prudent person."

It was past 12 o'clock in the evening, and the phone calls continued. Jiao Enfan was particularly relieved of Jiafeng Electronics Factory, but other old fried dough sticks didn't think so. They thought that as long as the factory hadn't gone bankrupt, there would be a chance of turning over.

Lu Feng didn’t sleep either. He sat in his office and looked at the forms. There were about a million people in the city. Twenty-seven sales outlets were established in one day. At this rate, the sales outlets between towns and villages can be opened in the next two days. full.

"Without Internet communication, this kind of loophole marketing is really difficult!" Lu Feng muttered, covering his forehead with his hand.

In fact, what he wants to do is just a kind of loophole marketing for later generations, passing preferential conditions to users in the form of loophole losses, so that users think that they are taking advantage, so they will tell each other and buy frantically.

In the Internet age, there are professional groups that gather wool. You only need to mobilize them to drive the ordinary people. However, in this situation, you need to be the first to eat crabs.

The point is that the price is really high, so high that most people just turn around and leave when they see it.

"Need a fool!"

It was almost one o'clock in the evening when Lu Feng lay down in bed and fell asleep.

In the morning of the next day, the local news papers were completely blown up, and some newspapers such as Morning Post, Min Daily News, Life Morning Post and other newspapers focused on Wipuda once.

The ill-fated electronics factory is conducting trial production, and Wipoda has zero sales on the first day!

Why is it so difficult? Can Vipuda face up to the market, face up to itself, and find the correct positioning, otherwise the electronics factory will repeat the same mistakes of the past!

The price is high, the size is small, and it is difficult to conceal the taste of domestic production when foreign leather is approved. The TV market is showing abnormal development and competition!

Most of them were critics. One of the headlines of a third-rate newspaper was very eye-catching. It wrote: Wipda’s situation today is that his boss can’t recognize himself, and if he is lucky, he thinks he has a superhuman appearance. ability.

There were all kinds of cynicism in the content, and he almost cursed directly. Lu Feng sat at his desk and took a sip of soy milk and threw the newspaper on the table and said, "I don't know anything else, this article must cost money."

Zhang Fengxia and Zhu Lidong are a bit speechless. Now this is not important, the important thing is to sell the goods.

"I shouldn't say anything about the market, but I still think your method this time is not right. People shouldn't be too confident. Everyone has shortcomings." Zhang Fengxia said euphemistically.

"That's what you mean!" Lu Feng placed a newspaper in front of her, and pointed his finger at the four characters'Jiang Lang Cai Wan' on it.

"No, don't think too much about it. Color TVs are a big item. Whoever buys TVs is not a big fan of many, and they will also ask those who have bought color TVs about the quality. Its market operation rules are not the same as food."

Zhu Lidong nodded secretly and agreed very much. The root cause of the current dilemma is pricing.

Lu Feng knows what they mean better than anyone else, but if you want to hit the local market in a short time, you must use this method. Once the market price is set to three thousand five thousand, the sales volume will be very good.

The problem is that the growth will be very slow, and a lot of advertising needs to be invested. This method is like climbing a mountain, step by step, while Lu Feng now uses an elevator.

"Follow what I said first. The people in the marketing department will still give me the front line. I have to take the initiative and bring customers in. Do you understand?" Lu Feng ordered.

Zhu Lidong was a little helpless, but he could only nod his head and promised that once the 50 million start-up capital was burned out, there was really nothing left.

Zhang Fengxia sat there thinking, Zhu Lidong is a newcomer, she has stayed with him for so long, and she is more like his secretary. It is impossible to listen to her words. She thinks whether to call Gao Zhiwei and ask him to talk to Lu. Feng chat.

The phone on the desk rang, and Lu Feng answered the phone and said, "Who?"

"Mr. Lu, good morning!" Jiao Enfan's laughter came from the other end of the phone: "Get up so early? Didn't you sleep all night? Not sleeping is not a solution. People's abilities won't change just because they don't sleep. "

"It turned out to be Mr. Jiao, are you still alive? I heard a few days ago that a car with the same name as you went out and was killed by a car. I thought it was you, Mr. Jiao. Remember to watch the car more recently when you go out. I am really worried about you, the domestic traffic is so messy now." Lu Feng said while holding the phone.

The face of Jiao Enfan on the other end of the phone was green, and he had never seen such a vicious curse. He gritted his teeth and said: "What are you arrogant? Don't show your inferior tutor and the rusticity in the small city in front of me. I tell you, Jiafeng The defeat is set, what will you fight with me?"

"You said that the defeat is fixed, but the defeat is fixed? Who are you? Your grandfather is in charge of this matter?" Lu Feng said with no anger, "Really, I have never looked at you with my straight eyes, just like you. It’s the glory of your life to be an opponent with me!"

"You! Go to Nima, Fake squid..."

Lu Feng hung up the phone directly, and said: "Now there are many people waiting to see our jokes. We will do everything right, especially in the towns and villages. Coupons must be arranged properly, and don't talk too much to the agent. , Understand?"

When he ordered something, Lu Feng didn’t want to say more. Zhu Lidong was still very capable in terms of market layout. After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that the money had been paid to Liucheng, which kept Zhang Fengxia busy. Own it.

Zhang Fengxia walked to the door and suddenly thought of something, then returned to her body and said, "Recently, there are many dinner invitations in the local area, and I have refused to you, but the local chamber of commerce holds an annual dance party, please go."

prom?

Lu Feng was now afraid of hearing these two words, he couldn't bear the old disco atmosphere, and waved his hand: "Don't participate!"

"But the people in the commercial office want you to participate. Some of our local suppliers will go, and based on the local, not only need to deal with the market, but also with the suppliers!" Zhang Fengxia came back and said with a smile: "I think, The local chamber of commerce should have a future when a young talent like you becomes the chairman."

"Stop flattering!" Lu Feng leaned on the chair and pondered, "I think you are right. It's a shame that a talent like me is not the president."

"Hahaha!" Zhang Fengxia was amused by him, and said: "You are shameless, then go tonight?"

Lu Feng nodded and agreed.

It has already been March, and the south has begun to warm as spring, and the flavor of the New Year has almost drifted away. However, the local New Year's Party has just been held. For the local chamber of commerce, the biggest thing this year is the arrival of Lu Feng.

This foreigner is like a dragon crossing the river, which has brought a lot of impact and topicality to the local business community.

Throughout the whole day, Wipuda TV has completed basic coverage in the local area. There are sales outlets in all major towns and towns. At the same time, the advertisements in the towns have been overwhelming.

A large factory with more than 5,000 people, facing such a small market in this city, can be said to be a sledgehammer. However, in the evening, the data from all parties are summarized, and the sales volume on this day is still zero.

The atmosphere in the conference room was almost solidified. The market did not spread out on the first day. It is understandable that one unit was not sold, but it was a bit unreasonable if one unit was not sold for two days.

"Mr. Lu, we think it's better to lower the price, at least the price is about the same as the 27-inch price of those brands~www.wuxiaspot.com~ the marketing manager started.

"It's not a question of price!" Lu Feng felt that it was too difficult to make an external breakthrough, so he would subsidize it and let the internal staff buy it, and said: "You tell me to go down and buy our TV for a thousand subsidies. It’s limited to two days tomorrow and the day after tomorrow."

The marketing manager took a deep breath and stopped talking. He felt that he couldn't do it long. According to Lu Feng's mischief, it didn't take long for him to go bankrupt.

"Our production has already risen, and now there are more than two thousand TVs accumulated in the warehouse, or stop production first."

"No, continue production. At the same time, we will also debug the other two assembly lines and put them into production as soon as possible. Our market prospects are very good. Don't run out of stock. At the same time, we must do a good job in external market expansion." Lu Feng looked at Zhu Li's host: "This You have to hurry up."

Zhu Lidong bit his head and nodded, regardless of whether the local market can be opened or not, let's expand into other identities.

"The transportation plan has been finalized in the past few days, and several provinces have been identified. It will be on your desk tomorrow."

High-speed text handwriting returns to the 1989 chapter list