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Lu Feng could feel that Zhang Fengxia's ability to withstand pressure was not strong, and she walked out of the bedroom a few minutes later, she was a little angry, perhaps she had never expected that Lu Fengxian would be so different from her.

Making her feel quite uncomfortable, she sorted the folders on the table and said, "I'll go and see how the conference room is prepared. You take a break, and I'll send someone to call you later."

Without allowing Lu Feng to say a word, Zhang Fengxia turned her head and left. Lu Feng sighed and sat down and thought to herself whether she was too young after all, or easily emotional.

Ten minutes later, a little girl knocked on the door, her face was full of tension, and she poked her head and said: "Chairman, the conference room is ready, Mr. Zhang asked me to call you."

"From now on, open the door, walk in, don't open a slit probe, it's like a thief." Lu Feng walked over and opened the door and said.

Today's meeting was a bit sudden for many people, especially when facing the chairman, who had heard of many deeds of Lu Feng, and there was no specific exchange.

There were hundreds of people sitting on the scene. They are currently the core management of Jiafeng Electronic Technology, and their voices are slightly noisy.

Zhang Fengxia waited not far away, holding a document in her hand, which contained a list of the top management and some basic conditions of the factory.

"You don't need to look at it, you just have to decide these things." Lu Feng glanced over and handed it to Zhang Fengxia.

"Don't you have a draft of your speech?" Zhang Fengxia realized that Lu Feng was empty-handed.

"No, from internal management to marketing, I have been thinking about it for more than half a year, and it's all in my head. I don't know the details, and I think about it." Lu Feng finished speaking and walked forward.

Zhang Fengxia stayed on the spot. In the last two or three months, after her busy schedule, for such a large factory, the things that need to be managed are huge and cumbersome. For the first time, she realized the huge gap between textbooks and reality.

But this person said that he had already figured it out in his mind?

A few young girls in professional attire stood at the door. Seeing Lu Feng approaching, one of them smiled and said, "Chairman and President, please."

Passing through a corridor, there is a huge conference room with a red carpet at the door, and you can get a glimpse of the scene inside.

"Be quiet, Mr. Lu is here, come! Everyone stood up and applauded."

Before Lu Feng walked to the door, the applause inside was full of thunder. He walked into the rows of seats below. There was a small stage directly across from the red carpet. There was a speech desk on top with a bunch of flowers. microphone.

Raising his hand and squeezing it, Lu Feng picked up the subject from the stand and said, "Sit all, all sit. The first meeting is very grand. I don't like to show off. I don't like clapping or something in the future. Now, Mr. Zhang, hurry up and take his seat. It's already two o'clock. This will be a bit long. Everyone should bring pens and notebooks!"

There were a few people who hadn't brought them at the scene, bent over and scurrying around the world. Lu Feng beckoned to a waiter, brought up a stool and sat down. The meeting is estimated to be held until 6 or 7 in the evening, and he will fly to Shenzhen tomorrow.

"It’s okay. Mr. Zhang has been dealing with you for such a long time. Many people have met me for the first time. Today I am holding this meeting. It means that Jiafeng Electronic Technology will be officially put into production soon. I want to say I have seen the internal management issues and the rules and regulations. They are generally good, but there is another shortcoming in terms of personnel mobility. For all personnel, the Ministry of Personnel conducts identity registration.

"Anyone who fights or fights will be expelled. Security personnel must be in and out of the workshop, because someone will bring something out of the assembly line. If nothing else, the TV fuse is made of copper wire. This must be stolen. If you catch it, you will be expelled. Operation requires a high standard, because I know that I ask you for one hundred, and you only do fifty. If I ask for fifty, then do nothing."

"For the personnel department and finance department, the most important thing is to do things in accordance with the rules. The most important thing is finance. The accounts must be clear. We are tax-free for three years, but it is a tax rebate system. The Municipal Finance Bureau will check it at any time. If you want to go to jail and see the scenery, you can go. I said in advance that I have someone in the city. Saying hello will be sentenced to two or three years longer."

"The system needs to be perfect. One person registers for employment from the personnel department, then which department takes the person away, and then to the performance appraisal, if the appraisal fails to meet the standards, and then resigns from the personnel department, it is necessary to establish who signs and who is responsible. , Eat empty salaries, increase assessment standards, raise wage standards, and at the same time, the personnel department must reduce entropy!"

"What is entropy reduction? It is loss and elimination. I believe that there is an outstanding person out of 100 people. Therefore, we have to eliminate 99 people to get an excellent manager. After the official production, we will do performance every month. The compliance rate, the last 10% of people are laid off every three months."

Although the people below had already heard of some things, their expressions changed after hearing such a high rate of elimination.

"Internal management is not hello, I’m hello, everyone, if you’re okay, I’m not good. The management of employees on the bottom assembly line should be managed in terms of safety, efficiency, theft, loss, etc., and you should think about the front when you do things. For the management, it is necessary to achieve efficient execution and flexible compliance."

“Efficient internal management is for exporting. I’m personally responsible for the market for the time being. Sales channels have always been a big problem. Transportation to far away is even more problematic. It’s not five years or even longer to open up such a complicated sales channel. Impossible, so in order to facilitate transportation, we will quickly open up the national sales network and use the assembly method for transportation!"

"We only produce the core of the TV. The remaining screens, casings, wires, and speakers are customized from the nearest manufacturers. The advantage is that it is convenient to transport and will not cause excessive damage. The disadvantage is that there are many cooperative manufacturers and the quality is not guaranteed. In order to ensure The quality can only be adopted after the main factory confirms it is qualified."

"An agent in each province will make a copy of the surrounding population, consumption power, population age structure, and the number of TV sets per 100 people, and make an evaluation chart. The assembly is very simple. A small factory of tens of acres is enough. Yes, it can be efficiently distributed to surrounding counties, towns and villages!"

"To control the price of terminal sales, the agent has no pricing power. At the same time, after passing the data evaluation, the dealer will be assigned a task. After the task is reached, the main factory will give a rebate. Millions of rebates, but inefficient agents must be eliminated."

"The other thing is that after the product is out of the factory, it must be strictly monitored. The warehouse must have a receipt. Where is it sent? The warehouse clerk over there must have a separate receipt. This is very important. What happened at Jiamei Food? End of the month? Chaku, somehow lost 700,000 goods, and called the police. After checking for a long time, the driver who delivered the goods to the agent was a relative of the agent. He also knew an individual in finance. He tore up the list and robbed it openly!"

"So make good use of fax. Don’t let the driver take a truck out. The number of people who escorts the truck together. Damn, the salary is only a few hundred a month. If you pull a truck with more than tens of thousands of goods, let’s do it for one ticket, even people. The car and the goods are gone, maintain efficient communication, and let everyone seamlessly insert pins in the management mechanism!"

"There is also the advertising part. Go to the countryside and hire some people to paint the walls in towns and villages. The people are happy. They can paint the advertisements. There is no rain that can't wash them off for three to five years. At the same time, they must prepare TV advertisements. , Newspaper advertisements. At the beginning of the year, I had a phone call with Mr. Zhang, and she asked me, is this brand called Jiafeng? I refused."

"Advertising marketing is an art, and the brand name itself is a kind of advertisement. First of all, our brand positioning is the low-end market. The low-end market must have a particularly tall name. At that time, the advertising department was just established and there were few people. , Give me a few names, what Xixiangfeng TV, what Hexi TV, and what beautiful woman TV, all rely on the wedding ceremony, one by one!"

"Think about it, you want this kind of TV for marriage, it's very cheap when you hear it, you have to figure out the minds of those who buy bargains, you spend two or three thousand yuan on a TV set to marry a wife, and the maiden family will go. When I saw it, I asked you, what brand, you said it's called Xixiangfeng, and it's very cheap domestic products."

The scene burst into laughter~www.wuxiaspot.com~ There is no light on the face, what we have to do is to let them spend two to three thousand yuan to buy a cheap, practical, large, and also make others feel expensive, The simplest example is two girls twins, one is Erya and the other is Anju Labbebi. Which one are you looking for? It must be foreign style. According to the prevailing words, now it is the sheep fart in the sheep pen. This era is really foreign style! "

There was another burst of laughter at the scene.

"I hope the advertising department will remember one thing when doing marketing. When a product is born, it still doesn't know why the group serves it. Then it is the fault of marketing. Without positioning, there is no need to exist. Marketing is not only It's about advertising, branding, and more about positioning a product, what it will bring to people, if you don't know what it will bring to people, then I advise you to leave the industry."

"I have been thinking about this brand for a long time. Recently, I have settled it in my heart. It is called Wipuda. In the advertising, I have to tell the folks that this is a panda technology and it also originated in Germany. A TV factory that has been around for 50 years, of course, it can’t be said in formal publicity, and it can be done in terms of terminal sales!

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