Back to 1990

Lu Feng pushed Jiang Xiaoyan lightly, and the other party was startled. He opened his eyes and found that Lu Feng had woke up with a happy face, and asked, "It's not uncomfortable, right? Why do you drink so much?"

"I don't want to drink either. Just lie down and sleep for a while." Lu Feng suddenly remembered something and asked, "One more person at home?"

"I let my sister grandson help me watch, it's okay."

"That's good, you lie on the bed to sleep, I can't sleep, sit for a while." Lu Feng persuaded for a while before Jiang Xiaoyan lay on the bed to sleep.

The night outside was farewell and drowsy, with a hint of bluish light, Lu Feng sat on the side of the bed and stared blankly, placing a hand on Jiang Xiaoyan's calf, with indescribable peace of mind in his heart.

At 8 o’clock in the morning, the city’s multi-departmental joint surprise inspection of children’s food on the market. Wahaha nutrient solution was accused of unqualified sampling. At present, the product will be detained first, and it will be sent to the laboratory in the future. Comprehensive inspection of packaging.

At the same time, more than a dozen unqualified black workshops were cracked down, and a batch of illegal equipment was seized.

It was almost nine o'clock when Lu Feng returned to the factory. Although he was sober up, his legs were still weakened by the sequelae of drunkenness. Zhang Fengxia yawned and walked in and said: "The factories over there have been collecting statistics. I'm too tired. "

"What are you tired of? Snoring loudly all night, have you finished counting?" Lu Feng asked.

"Without you being the boss, I'm a little girl's house. If you act as a livestock, you will miss the data of the Fourth Factory. Otherwise, you won't be able to care about it if you are drunk and die." Zhang Fengxia said in a bad mood.

There was a knock on the door, and Lu Feng didn't raise his head, "Come in."

Gao Zhiwei walked in. He wanted to look at the two of them. Hearing someone said that both of them had come with a yawn, and Zhang Fengxia was still supporting Lu Feng, and Lu Feng appeared to be very imaginary.

Rumors have been circulating in the factory, especially the position of secretary, now it is really exactly like a lover.

"The market supervision is chasing Wahaha, it has been deducted!" Gao Zhiwei sat down and asked, "What's wrong?"

"Drink too much, I don't have the wine of last night, can I have today's efficiency, I just drank it to the hospital." Lu Feng said helplessly.

"Huh?" Gao Zhiwei was surprised, and said, "Don't drink like this in the future. There are special people who accompany the leader of the wine bureau. They are all three or four catties. You can't drink to death by yourself? "

"You are in charge of those meetings in the morning. I don't care. Lie down for a while." Lu Feng leaned on the chair and rubbed his temples with his hands. "You tell the factories and let them contact the local leaders, Kawahaha. a bit."

Lu Feng knew that those places would not be too cooperative, he just wanted to get stuck, even a few days, one or two months would be enough.

Gao Zhiwei's expression was a little embarrassed, and he hesitated for a while and said: "Mr. Lu, we don't need to be like this. I don't think it should be too aggressive. I understand Zong Zong, he is a ruthless person."

"It seems like I am not a ruthless person. It happens that with so many actions today, I have to figure out where he will do it next." Lu Feng picked up the sales report and took a look at the five factories, plus the local market. Yesterday, I bought more than 70,000 bottles of canned food. Lu Feng is quite satisfied with this data.

The market has not yet fully rolled out, this data is considered normal!

Gao Zhiwei saw that he was so determined, he could only shut up, and asked Lu Feng to sign some documents in the factory that he needed to sign, and then went to work on his own.

The Wahaha product was detained, and the agent immediately called the headquarters. In less than half an hour, the specific situation had been placed on the desk. Even some agents were powerful in the local area and received news that the people of Jiamei Foods I have already reported or treated me to dinner.

"Yes!" Zong Zong looked at the file with an ugly face, and said in a deep voice, "The young man is very promising, he is very capable."

A few minutes later, several executives entered the office.

"First, contact the four kings, they pay half of the money, let's pay half of the money, sue him, then contact the newspaper and tell me this matter, and then, the new product will speed up, and it will be online within this month."

"no problem!"

"Be sure to keep an eye on their products. This small can is really delicious. From my point of view, the product is powerful, so we must seize the market in this area."

.................

In the afternoon, the entertainment industry blew up, and Wahaha joined the four kings to defend their rights. This is a fantasy combination. Various paparazzi, magazine reporters, and gossip reporters flocked in.

At the same time, more phone calls were made to various Jiamei Foods factories, hoping to respond. Lu Feng moved around the office door and slept after eating at noon. He was already refreshed.

The marketing manager hurried to this side. When Lu Feng saw him like this, he knew in his heart that something happened, something serious happened.

"What's the matter?" Lu Feng shouted.

"Mr. Lu, Wahaha came out on behalf of the four kings, saying that we are infringing, and the phone calls of various factories are about to be blown up. Tomorrow our three companies will definitely be the headlines, and we will prepare lawyers to sue."

"Four heavenly kings?" Zhang Fengxia poked her head out of the office, wondering: "How come we still provoke the heavenly people?"

"It's the four gods who **** singing." Lu Feng said in a bad mood.

"Shall we respond? This matter is not handled well, and it feels easy to offend fans."

"I found four people from the factory. I said that I originally used the four heavenly kings in the factory, but when I printed the promotional photos, I apologized and sincerely invited the four heavenly kings to speak for us."

"Okay, I will do it now."

"Come back." Lu Feng moved his body and said, "Don't let them withdraw, keep the sign, and tell the public tomorrow that we have already discussed privately with the Four Heavenly Kings. If the other party fights back, we will say that we were deceived. , Just find a photo of a person and put it out, saying that this person was talking to us, and given the endorsement fee, they are willing to rip, let’s accompany them.

The marketing manager looked at Lu Feng in a daze. Although he is his own boss, he still thinks that Lu Feng is really a rascal. This method can be maddening.

"Today Wahaha **** me. Tomorrow you will find a newspaper or TV station for me, stare at Wahaha nutrient solution and call me. Don't they promote pure naturalness, they say that they add flavors, and the nutrient solution always promotes appetizers and treats children without eating. , Just ask him whether this kind of thing is medicine or food."

Ruthless!

It's too cruel. The main function of the nutrient solution is to give children an appetizer. It contains some hawthorn, red dates, honey, etc. Once it is classified as a medicine, it will be completely abolished.

"Also, this month, I will assign tasks to the marketing departments of major factories. Before the end of the month, 700,000 bottles of small cans cannot be sold. The marketing manager will leave. Let them sink me to the wholesale market, commissary, and supply and marketing cooperatives. From the city to the countryside, all sales are connected."

"I will go back to the meeting now."

"Are you energetic?" Zhang Fengxia walked out with a glass of water and asked, "You are too cruel, it feels like you are going to kill them completely."

"Who killed who is not necessarily." Lu Feng drank the water. Wahaha nutrient solution was indeed defined as a medicine, but only ***, and then AD calcium milk was launched, followed by a full explosion of products.

One afternoon, Lu Feng sat in his position and was stunned. He kept putting himself in Zong's position and wondering how to deal with him. For a new brand, attacking product positioning is definitely a very good method.

The small cans promoted from overseas technology, overseas standards, and even the vaguely selected oranges are all from overseas, and overseas laboratory teams are provided with nutritional support to position themselves as high-end.

If all of these prove to be fake, it will be a fatal blow to the product positioning of small cans. It will become a product that tests people’s IQ, and buyers will not feel envy of others, and will even be ridiculed.

Lu Feng sat up abruptly, and his whole body was startled in a cold sweat. His weakness was too fatal. He stood up and hurried to Gao Zhiwei's office. UU reading www.uukanshu.com found that there was no one, and asked the person in the nearby office to know where he was. meeting room.

When I went to the meeting room and opened the door, everyone's eyes instantly gathered on Lu Feng.

"Mr. Lu, something is going on?" Gao Zhiwei wondered.

"You come out."

Gao Zhiwei came out and asked, "What's wrong?"

"How about a business trip now?" Lu Feng asked.

"Ah? What's the matter, so urgent?"

"Vulnerability, a loophole in my product positioning design. Now we need a laboratory and a group of foreigners. There may be a large number of reporters to interview in the last few days. As for overseas laboratories and overseas technology, let them Just check it.” Lu Feng looked at Gao Zhiwei and asked, “Which city do you think is better?”

It took a long time for Gao Zhiwei to react. The laboratory or something was originally a bluffing word in product promotion. No one would be true. Now it is **** for tat. Once the product positioning is shaken, it is all over.

"Shenzhen, there are many foreigners over there, and I am familiar with that too. I used to be in charge of the Wahaha market."

"Okay, I'll see you away, first go to the next city airport to see if there is a ticket." Lu Feng took out his coats at the office as he spoke, and the two hurried out of the factory.

At 7 o’clock in the evening, a plane bound for Shenzhen rushed into the sky. At the same time, Jiamei Food also responded to the public. Major newspapers and magazines swarmed in. Some sensitive newspapers had already smelled something and started to use business. The title of the war.

The commercial war under the free market competition has broken out, and it is impossible to distinguish between the good and the bad by all means.

The next morning, both TV and print media are the affairs of the four kings. Now the four of them are absolutely responsible for the traffic, and Wahaha and Jiamei Food are obviously catching four people and attracting attention.