Almighty Technology Giant

After Ye Hua watched this short advertisement, there were two morals in the scenes: one is "solving the current problem" and the other is "creating a better future".

"Not talking about beauty makes people feel beautiful, not talking about high-end and feel high-end, not talking about exquisite and feels exquisite, not talking about fashion and feels stylish, this is the expressive power of advertising." Ye Hua If it is evaluated, it is obviously satisfied with this propaganda advertisement.

Upon hearing such a comment, Li Qing couldn't help but feel relieved and confident, and couldn't help laughing: "I think the more great the advertisements, the more they can communicate. Whether a brand's information can be passed smoothly, is a test of the brand's own resources. Comprehensive combing ability, and the production and communication ability of cooperative media. "

Li Qing knows that this is also verifying himself.

Ye Hua nodded and stared at the replay of the short video. "Taking the publicity as the starting point, the opposition elements were combined and clearly expressed, and finally a form of beauty was presented from the statements that complemented each other. There is contrast It is outstanding, easy to remember, and also evokes the audience ’s aesthetic pleasure, leaving a deep impression on the audience. From this point of view, the expression and transmission of its characteristics in the promotional advertisement of the light of life are not bad. That's it, let it go. "

"Okay, chairman, then I'll go first. You are busy."

...

Immediately after the holiday, the employees who had been in waves for five or six days finally returned to work.

On October 11th, the Coastline Group Company silently updated its homepage on the official website, and the latest news aroused widespread attention from the media and the outside world.

This news is the official announcement by the Coastline Group of the establishment of a new subsidiary-the light of life.

And on the 15th after three days, the launch of the "Life Ray" brand will be officially held.

This news was only published on the official website of the coastline, but it was quickly reprinted by major media in the first place. This is the big company, which properly proves the influence of the coastline group.

On the 12th, a promotional video was launched on the official website, which directly pushed the news of "Life Ray" to the front page headlines of major media. On the same day, it became a real-time hot search list.

The biggest information or the most valuable information that the trailer leaks to the outside world is ...

Wireless transmission!

At the time of the day, not only the "ray of life" became the focus of much attention, but even Nicola Tesla, the inventor who took more than a hundred years ago, suddenly ignited, "Tesla wireless power transmission" "Real-time hot search for keywords.

It shocked the global science and technology circle for a while, and even caused a huge sensation in the scientific community. As soon as the National Day holiday ended, the coastline company released such a superb expectation. The online crowd of melons was hotly debated.

"Ray of Life ... What a weird name!"

"I thought that the coastline was going to enter the field of life sciences. I didn't expect it to be in the field of ICT. This name is too flamboyant."

"The advertising light of Life Ray is really awesome. In terms of brand image, it can be said that the coastline has completely shaken off the inherent image of 'Made in China', and carried the banner of 'Made in China', no one can argue?"

"Speaking of which, in addition to focusing on quality and technology, the coastline company has made great efforts in marketing and advertising. The most representative of them is the PHC2.0 conference and overseas advertising. The most powerful manifestation is in the budget announcement. That's okay. "

"In normal operation, the Coastline company is a global multinational technology giant. From the beginning, it was based on the global market. In order to allow foreigners to accept this Chinese brand, the coastline has always followed the high-end line. It seems that the products made can only follow the high-end line. Now. "

"Yes, even if the global business was jointly blocked last year, and the products of the coastline could not be served, it doesn't matter. I didn't say that we couldn't advertise. Then, we can see large advertisements of coastline products everywhere in major airports overseas. It has spent huge amounts of money sponsoring FIFA and many well-known teams. It can be seen that besides technology, the coastline also attaches great importance to the brand's long-term marketing strategic layout. "

"I remember a well-known CEO of the coastline company. Cheng Yangze once said that the goal of the coastline brand is to become a top global iconic technology brand. This is not just as simple as the ranking on the brand index. What is the value of the coastline brand? Are you here? "

"According to the complete list of Forbes Top 100 Global Top 20 Most Valuable Brands in the 2022, in the latest list ... Mistweed! Actually ranked first? Ma'er! With the brand value and income reached $ 198.2 billion and $ 175.8 billion, respectively Champion, kill Google! "

"The top ten companies in this Forbes global brand list are: Coastline, Google, Microsoft, Apple, Facebook, Amazon, Coca-Cola, Disney, American Telephone and Telegraph, McDonald's."

"As a Chinese, here is a decisive expansion."

"Nine beautiful companies, coastline afraid, brand limited edition [manually funny]"

"The old American company is still a bull. It depends on the coastline alone ... other domestic companies have to keep pace."

"It is very exciting to see this latest list. It was actually a Huaxia technology company on the top, but I have to say that the essence of the US emperor is sincere and powerful."

"Coastline: It's okay. I can play nine."

“It ’s true that the coastline achieved 96% of global brand recognition in less than four years. Last year, it suffered a global blockade and lost no less than $ 100 billion in revenue. , The data next year can hardly imagine. "

...

In a heated discussion, with the advent of October 15, a lot of attention in the industry once again gathered on this company.

...

A nonprofit university-affiliated research center in Maryland, UU, www.uukanshu. Com: Johns Hopkins University Applied Physics Laboratory (APL).

It is worth mentioning that the APL laboratory is a technical research and development unit of Hopkins University, not an academic unit, and its number of employees has reached 5,000. This laboratory is the cradle of modern physical talent training in the United States. The world is very famous.

"Professor, you would never think that Chinese people on the other side of the Pacific have already launched hardware products based on terahertz technology!" A young graduate student rushed into the room of Dr. Grayson Snow, the principal of terahertz technology research. .

When he was going to interrupt his thoughts and get angry with the young graduate student who came in instead of knocking on the door, he responded quickly, staring at the young graduate student with doubt, "Wait a minute, what did you just say? Say it again ? "

...

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