Age of Dreams

August 31st, Friday.

The second batch of six advertising companies came to the meeting room of Shangri-La Hotel on time.

Things in the market cannot be hidden from people. They have already known through various channels that Fairy Company is about to release a revolutionary and epoch-making electronic product, which will definitely detonate the world.

So I didn't hold back anymore, and those who came and sat around the table were all foreigners.

Oh, not just six, but the general managers of the four companies who didn't come yesterday also sat on the table with a shy face.

With the successful experience of the first day, and the resentment from yesterday has long dissipated, there is no doubt that Yu Shanshan's performance today is even better.

The Northeast Dayan horse not only shocked them with its beautiful appearance, but also played the dream pad so well that it almost made the eyes of a group of people fall. Exhale and vent, it has never stopped.

The demonstration here has just ended, and before everyone can say anything, Kojima Maochang, who was planned by Kojima in Japan, and Kim Dae-Hung, who is in South Korea’s Samsung Advertising, have already waited outside the door. , Written dream pad advertising plan.

Regarding the condition of "shooting in mainland China" added by Fairy Company yesterday afternoon, the two agreed with a show of hands.

Not only them, but the general managers of the other ten companies also all agreed.

Why?

Staying in Huaguo to shoot commercials can be regarded as a great contribution to them. This performance should be written in the resume and accompany them throughout their careers!

With this credit in hand, are you afraid that one day you won't be able to return to the headquarters and sit in a higher position?

The only one who is a little more troublesome is the American rookie singer Taylor, but it doesn't matter. The large advertising companies in the United States are all supernatural powers, and they can invite even a small singer.

Xiao Qi led Yu Shanshan on his own to discuss the details of the contract with Kojima Maochang and Jin Daheng, leaving the remaining ten general managers of the advertising company. Discuss it yourself.

The teenager believes that anyone who has seen the dream pad, which replaces the iphone and appeared before the world, will never be able to escape its temptation.

The person who is anxious now is not myself, and it will be more conducive to the negotiation to let them go.

There are three main expenditures for advertising: the first is production costs, the second is celebrity compensation, and the third is promotion costs.

Generally speaking, the money consumption of the three is just the opposite. TV media and other promotional expenses are the most, followed by celebrity compensation, and production costs are the cheapest.

Xiao Qi's preliminary sales targets are the ten major countries in the Americas, the European Union, Switzerland, Australia and other developed countries, Japan, South Korea, Singapore, etc. There are more than 35 developed countries in total, and these are the places where the advertisements are placed. one.

One billion dollars seems like a lot, and it can be spread across thirty-five countries, and there is not just one advertisement, but a series. So the average amount is less than 10 million U.S. dollars, which is probably not enough.

Once the ads for the second issue come out. It is not uncommon to add another three to five billion U.S. dollars.

Fortunately, the stars of Huaguo settled their bills in RMB, otherwise they would have paid a lot more.

Of course, Xiao Qi is not afraid to spend on advertising, as long as he can earn more, it is worth spending any amount.

Only in the United States. Nike’s advertising expenses in 2000 reached 600 million U.S. dollars. Since then, the annual advertising expenses have been between 600 million and 800 million U.S. dollars. As a result, their annual sales and profits are increasing. This shows that the products and advertisements are good. can complement each other.

four months. For global advertising, the looser budget is one billion US dollars, but Xiao Qi does not have this huge sum of money.

But he wasn't too worried. If it didn't work, he could ask Citibank to borrow it.

In the past month, until today, August 31st, oil in New York has been quoted at $63 a barrel, and Xiao Qi has received a total of $700 million in bets from Goldman Sachs and Merrill Lynch. It will not fall into the account, but seeing the unstoppable and slow decline of oil prices, no one would think that it will rush to more than 80 US dollars. At least this year, there are fewer and fewer people who are bullish.

It's not that Xiao Qi worships foreigners and doesn't know how to take care of domestic commercial banks.

It is really because of the use of US dollars lent out, and when they are returned after a few years, the appreciation of the RMB alone is enough to offset all the interest, and it can also make him a fortune. Such a good thing, how can a young man fall behind?

In the conference room, Xiao Qi read the details of the contract brought by Kojima Maochang and Jin Daheng, which were the same as what he requested yesterday.

In terms of advertising costs, time, and promotion plans, the planning proposals made by the two of them are absolutely excellent. The classification and prediction of various emergencies are all very professional. No wonder they are all from their own countries. One of the best advertising giants.

Advertisement isn't cheap either, however.

South Korea's Samsung offer is four well-known Huaguo stars, five advertisements, half a year of comprehensive medium exposure, a total of 23.8 million US dollars.

Kojima in Japan is better, with eight advertisements and a total of 40 million U.S. dollars for the same half-year overall medium exposure.

Advertising can not look at the absolute value.

Considering that the economies of South Korea and Japan are similarly strong, but Japan's population is three times that of South Korea, so the price is almost double that of South Korea, which is really not expensive.

Xiao Qi can be extravagant to his own person, but he doesn't like being used to foreigners.

After thinking about it, he divided the advertising budget of South Korea's Samsung into 20 million and Japan's into 35 million, and handed them back.

"Mr. Xiao, at this price, we can't do it!" Jin Daheng's face was so ugly that he was about to wring out water, "These four stars in Huaguo, what you need are famous stars, at least 500 to each 8 million remuneration? South Korea's KBS and other three major TV stations are all desperate for money. A 15-second commercial can get them 2 million US dollars for half a year, let alone a 30-second commercial. If not Our Samsung brand is strong enough, 23.8 million is absolutely impossible."

"I have a detailed copy of the advertising expenses of eight companies including Nike, Nokia, and Dell last year in South Korea. Please take a look, Director Jin." Xiao Qi took a copy of the information from Yu Shanshan and handed it over, "Take a look at our Are there any mistakes in the algorithm? Of course, we know that world-renowned companies will definitely have preferential treatment, so I just raised the price by 10% on their basis, and you should be profitable."

While looking at the familiar data, Jin Daheng listened to Xiao Qi's words, an uncontrollable look of horror appeared on his face: How did this kid get such detailed information? Is it too monstrous?

Kojima Maochang also received a detailed document, needless to say, the content was similar to Jin Daheng's, which made him smile wryly.

In order to get a more accurate figure of advertising expenses, Xiao Qi specially went to Boren Consulting Company of the United States to purchase detailed data. Thirty-five pieces of information cost two million US dollars, but it is definitely worth the money.

According to the amount he calculated, the advertising company can maintain a gross profit of 10%-15%. Although it is not much, it is definitely profitable.

Since it is to make money, and to participate in the dream pad, an epoch-making super electronic product, there is a high possibility that the twelve companies will submit! (To be continued..)