Age of Dreams

Chapter 3004 Inimitable Success

I don't know if it's because of his physique. When Huo Zhuzhu gave birth to his daughter, he suffered a little bit, and it took more than two hours to give birth to Huan'er.

But her best friend and bickering opponent, Yang Xiaona, gave birth to Yan'er in just over half an hour, and Yan'er was two catties heavier than Huan'er.

Such an advantage made Yang Na smile, and when she called Huo Zhuzhu, her voice would be louder.

During the confinement period, it is not that nothing is done.

In fact, in the two months before and after giving birth to Yan'er, Yang Na was preparing her own strategy for the East.

After she got pregnant, Yang Na handed over the daily management of the snack shop in Fairy Canteen to a few of her subordinates, but that didn't mean she didn't care about it at all.

Every week, information would be gathered to her, and several subordinates became more respectful because they knew that she was pregnant with the boss's child.

At present, Fairy Canteen Dim Sum has 64 stores in Rongcheng and its surrounding areas, 56 in Guangdong Province, and 60 in Nanwan, with a total of 180 stores and more than 7,000 employees. It is already a large company.

However, there are more than 30 employees in each store on average, but they seem to be very busy. After all, the average number of customers received per day exceeds more than 2,000. Even if the 8 cashiers in each store take turns to rest, every 3 hours, There is never a time to stop. And the posture of more than 100 people queuing up before the door opens every morning is really spectacular.

And precisely because of its popularity, the profit of Xiannv Canteen Dim Sum Shop is even more frighteningly high. The 180 stores add up to an average net profit of 50 million per day, which is 1.5 billion RMB in a month!

A snack maker can make such a high profit, and there is no second one in Huaguo.

Of course, this data is not very accurate, because it does not include all input costs.

For example, these 180 shops were all bought by Xiannv Canteen Dim Sum Shop. The most expensive one is more than 18 million, and the cheapest one is more than 2 million.

There is also the purchase of a pastry production base for decoration, various material machinery, various vehicle transportation, etc., all of which are not small expenses.

It's just that, according to the current rate of making money, it will take more than a year at most to fully recover all kinds of costs, and then make a net profit at full capacity.

Seeing how profitable and popular the fairy canteen pastry shop is, many pastry companies want to follow this successful model.

But after careful investigation, they found helplessly that the successful model of the Fairy Canteen dim sum shop could not be replicated at all.

the reason is simple.

The most important part of Fairy Canteen dim sum shop is actually the quality of their food.

Whether it's pastries, breads, cakes, puddings, or a variety of freshly squeezed juices, mixed drinks, etc., there is nothing unpopular at all.

It stands to reason that the most important thing in making pastry is technology and experience, as well as the combination of various ingredients.

But now the snack shop in Fairy Canteen has overturned this rule. Their most important weapon is their raw materials.

The raw materials for the dim sum shop in Fairy Canteen all come from Xiao Qi's hometown - Yuanyin City.

Yuanyin City is the first city in the country to implement green ecological planting and breeding in an all-round way. It has been slowly exploring since 2007. After 2008, due to the participation of agricultural experts from all over the world, it has become more and more formed. The scale, in terms of agricultural breeding and planting, is becoming more and more refined.

Yes.

In the agricultural production of Yuanyin City, the first goal is not the output, but the quality.

For the sake of quality, they can sacrifice a lot of output to achieve the effect of excellence.

Celery costs 8 yuan a catty, tomato costs 10 yuan a catty, cucumber costs 20 yuan a catty, garlic costs 30 yuan a catty...eggs cost 5 yuan a liter, milk costs 23 yuan a liter, 8 yuan Wheat flour for 1 catty... pork for 40 yuan per catty, beef for 80 yuan per catty... pears for 8 yuan per catty, watermelon for 8 yuan per catty, apples for 12 yuan per catty, oranges for 12 yuan per catty... …

Seeing these 150% higher prices than the market, are you a little dumbfounded?

Sorry, this price is only the purchase price of Fairy Farm, and it will be even higher if it is sold.

The most outrageous thing is that all the products of the fairy farms in Yuanyin City will not be sold to the outside world, and they have been covered by the fairy farms long before they are planted and raised.

Even the farmers and urban residents of Yuanyin City couldn't eat these agricultural products. The vegetables, meat, fruits and vegetables they ate were all brought from other places.

On a national scale, Yuanyin City is the best for green ecological agriculture. After comparing many varieties of pastries, breads, etc., gourmets all praise the products of the Fairy Canteen Dim Sum Shop without exception. It can be seen.

If it weren't for the fact that Fairy Canteen Dim Sum has too many branches, Michelin would have given it a one-star mark.

Therefore, it is impossible to imitate the biggest factor that makes the Fairy Canteen dim sum shop so popular—the raw materials, and there is an essential difference in quality.

It's just that, for some imported fruits, such as tropical pineapples, bananas, dragon fruits, mangosteens, etc., you can buy the same raw materials as the fairy canteen dim sum shop, but the price is a little more expensive.

But buying drinks is also a bit of a hindrance.

For example, it is difficult for people to go to the beverage store to buy a glass of fruit juice, milk, etc. for 30-50 yuan, but they will buy a drink along with the pastry at the fairy canteen snack shop.

Some white-collar workers were in a hurry to go to work in the morning, so they ate bread and drinks. Before they even walked to the subway station, breakfast was settled.

This is the so-called incidental business. Everyone will buy what is available in one store. They will not run around several stores to buy a breakfast. This belongs to people who have too much time and leisure.

Especially when the drinks at the dim sum shop in Fairy Canteen are first-class, pure and good, more people will be willing to buy them together.

Next, the products of Fairy Canteen Dim Sum Shop are also updated very quickly.

They don't sell the same variety of pastries, breads and cakes all year round.

Except for a relatively small number of pastries such as peach cakes, Napoleon cakes, etc., which only account for one-third of the share, the remaining two-thirds change with the seasons.

For example, in spring, we will focus on warmer flavors, and add some cherries, strawberries, etc. to the pastries; in summer, we will focus on making some light flavors, and add seasonal fruits such as peaches, cucumbers, and watermelons. In autumn, the taste is a little more exciting, and grapes, apples, and pears will also be added; in winter, the relative calories will be higher, and fruits such as oranges, bananas, and pineapples will also be added.

With such distinct changes in four seasons, every customer who comes in to buy pastries will often have a small surprise. It will not be said that what they see when they come in all day long, they will get bored after eating.

Especially girls, they are very emotional, they like new things, but they are full of warmth and nostalgia for old things they like.

Fairy Canteen Dim Sum Shop is the most suitable place for them.

Let Hong Kong and Japanese designers design the space, layout, furnishings, and the aroma of various foods that you can smell when passing by, as well as the endless cakes full of creativity and beauty.

"Even the drink cups have to be changed three times a month, every time I have my heart, every time I touch my heart, I really love the fairy cafeteria dim sum shop!"

Exclamations similar to this kind of message are not one or two.

Just for these constantly changing drinking cups full of characteristics, girls must come to buy the drinks and juices from the snack shop of Fairy Canteen, which is absolutely not to be missed.

And those pastries, in addition to the taste is better than Europe, America, Japan and South Korea, more importantly, there is also a special aesthetic designer to design the image of each product, after communicating with the pastry chefs, to bring them to market.

Such methods, shapes, decorations, etc., are completely aimed at the personality characteristics of Huaguo people. How can they not capture the hearts of these customers?

During Christmas, the Fairy Canteen snack shop specially launched twelve types of pastries for the three days before and after Christmas. The sales were extremely hot. After 5 o'clock in the morning, people lined up to buy, because the sales were too fast, 7 It opened at 1:00, but it was sold out at 9:00, and there was no replenishment, and it was reprimanded by many customers.

This is just the epitome of a dim sum shop in Fairy Canteen.

When food, culture, and festive atmosphere are integrated, a powerful force can be formed, and the reputation of the entire Fairy Canteen Dim Sum Shop has been penetrated into people's hearts, making them love and be attached to the products of Fairy Fairy Canteen Dim Sum Shop from the bottom of their hearts.

Comparing other pastry shops with the pastry shop of Fairy Canteen, the judgment is judged. It goes without saying which one to choose when conditions permit.

Therefore, if others want to imitate the success of the Fairy Canteen Dim Sum Shop, they have to invest a lot of energy and financial resources in terms of hardware and software, as well as aesthetic creativity and festival planning. Only in this way can they have the possibility of success.

But if you want to do this, you basically have to prepare 500-200 million funds to burn.

After all, if you are young, so many preparations and harsh conditions are simply not enough to make money.

But with so much investment, if the scale is large, you may not be able to find the same raw materials, pastry chefs, creative aesthetic planning...etc., if any of these links make mistakes, it will cost money If there is no return, the huge investment of hundreds of millions or billions will be wiped out!

Who has Xiao Qi's heroism, taking out billions in one breath without blinking an eye? Does it matter if you lose money?

Therefore, those who have no money can only watch, and those who have money are also hesitant.

The success of Fairy Canteen Dim Sum Shop is destined to be impossible for others to imitate! (to be continued ~^~)

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