Age of Dreams

January 13th, the fifteenth day of the twelfth lunar month.

Headquarters of Huangfu Holdings Co., Ltd. and the office building of Wechat Company.

In the spacious hall on the second floor, there is a particularly large LCD screen, which is used to display some WeChat data.

But today it has only one function, which is to display the opening status of WeChat Mall.

At 8:30 in the morning, Xiao Qi walked into the lobby on the second floor and sat in the most conspicuous position.

In order not to make the staff of the Wechat Mall going in and out of the hall nervous, Xiao Qi also specially brought a book to read.

If the teenager stared at the LCD screen without moving his eyes, not many people would be able to bear the pressure of being the world's richest man in person.

WeChat Mall is scheduled to open at 9:00 this morning.

Although it took more than a year to prepare for the WeChat Mall, when they opened for business, they were not too radical, but chose a more secure approach.

Like Amazon, they have not allowed self-operated supermarkets and third-party sellers to operate together. They need to wait until at least June this year before they start to open the interface between companies and individual sellers. Now it is only the WeChat supermarket. .

Of course, although it is only a WeChat supermarket, there are not a lot of products here. Basically, there are all kinds of daily necessities and general daily necessities. More than 50,000 kinds of goods are waiting for people to buy. .

Xiao Qi has no doubts about whether WeChat Mall can get off to a good start.

Compared with the previous Xiaoyao Mall and even Amazon, WeChat Mall has two huge advantages that they cannot match.

The first one is the 600 million users of Wechat Mall in China, at least 300 million are young people with strong spending power and experience in online shopping. The initial shopping target group is higher than that of Xiaoyao Mall and Amazon. too much.

The second is the WeChat red envelope that Xiaoyao Mall has been making for two years in a row, and has allowed more than 1 billion people to bind their own bank accounts. Among them, Chinese people account for 400 million. These people shop in WeChat Mall. If you don’t, you don’t need to go to the bank to open a payment service, or have troublesome authentication, and you can directly convert it into a purchasing user.

Everyone in Xiaoyao Mall actually knew this truth, but before the result came out, they still felt a little panicked.

Even after careful comparison, they have carried out a lot of price cuts and promotions on some hot-selling products, and they have a complete collection of all kinds of new year's goods. They even learned enough from the Fairy Company when Xiaoyao Mall opened. Bought 1 million DreamStars, 2 million DreamPads, and 3 million DreamSnows out of plan, and stocked 3 million IPHONE2s in advance at Apple. In addition, they also discounted 100- 300 range, can be described as a full discount.

The truth of everything depends on the operating conditions starting at 9 o'clock.

However, one of the best advantages of online B2C commerce is that purchases are automatically placed and summarized, which saves a lot of manual identification and communication, and saves a lot of time and cost.

Basically, the list after payment will be collected by the sales department. After checking that there is no problem, it will be transferred to the major warehouses in the area, and then the workers in the warehouse will pack it out of the warehouse and send it to each delivery point. go.

Moreover, WeChat Mall and Xiaoyao Mall also enjoy very high treatment, that is, their products are categorized and packaged, all of which are entrusted to the workers of Xiaoyao Logistics, and even the delivery to the site is also done by Xiaoyao Logistics, WeChat Mall Just leave the loading and unloading and shipping people on site.

This saves a lot of expenses again.

It's at least half cheaper than hiring someone to pack and ship it yourself.

Of course, some people will say that this is a bit controlled by others. If Xiaoyao Logistics gives you some ruthless, your WeChat mall will be stuck and paralyzed immediately.

There is nothing wrong with saying this, but everyone knows the relationship between Xiaoyao Logistics and Fairy Company, and the relationship between Fairy Company and Huangfu Holding Co., Ltd., so they dare to fight against the proprietress, unless they don't want to work anymore.

Even in the future, after several generations, the relationship between the children and grandchildren of several houses will be a little alienated. Xiaoyao Logistics is also doing business with the outside world. Wechat Mall can bring them a lot of business. Why do they drive customers out? ? Isn't this eating too much! ?

Besides, Xiaoyao Logistics will belong to the mutual fund property of the Xiao family collective in the future, and will not be controlled by any house alone, and the mutual assistance and mutual benefit between the common property and these private properties will be written into the family fund rules. If you cause trouble for your own people, it is very likely that you will be reduced or even deprived of the power to manage the family business. You can only share dividends with the family fund and wait to die.

With the restrictive and preventive measures that he will continue to add in the next few decades, Xiao Qi believes that his descendants dare not say that they will be prosperous for ten thousand years, but a thousand-year family can still do it.

Leave this matter aside.

The time soon reached 9:00.

There was a rapid change on the screen, and in the fifth second, a 32GB DreamStars was photographed.

Immediately after that, a bag of rice imported from Thailand, 5 kilograms, was sold for 80 yuan. At 9:00, 1,000 bags were sold for only 20 yuan.

...

Since the WeChat mall has already had a lot of publicity, everyone has long been aware of which special offers are available at which time periods, and which aspects are combined with discounts, and they put them in the shopping cart early.

Those who wanted to buy also started to snatch it up immediately.

In just fifteen minutes, more than 200,000 payment orders were taken, and there were more than 30,000 orders that were not paid in time. The total transaction amount has reached more than 200 million.

"Papa..."

The employees of WeChat Mall immediately applauded.

Along with the applause, there are also their joyful expressions.

The pressure of so many months is really a bit heavy for them who are doing online B2C business for the first time, especially when Taobao's Tmall Mall and Xiaoyao Mall Zhuyu are in front, they are even more afraid of failure.

Now that there is such a large transaction volume in just fifteen minutes, why not make them happy?

Even if most of them are for special products at a specific time period, this also shows that there are many people who pay attention to WeChat Mall, and many people are willing to buy things on it, right?

In the following time, the speed of shopping slowed down significantly.

An hour later, the number of orders transacted was only more than 400,000, and the transaction value was about 400 million, which was half as slow as the previous time.

But there are bright spots here.

For example, daily necessities and food, which are the main products of WeChat Mall, have a large sales volume.

Many of the various special drinks featured today have been sold out.

More than 70,000 Coca-Cola six-packs were sold, more than 20,000 bottles of Huiyuan Juice, more than 30,000 four-packs of Pulse, and more than 10,000 Jiaduobao.

Although these drinks are all 100 to 20, in terms of actual price, it is still a loss, but the 20 of the rebate is also consumed in the WeChat mall, so it has further increased sales and increased popularity.

In addition, the Xu Fuji candy gift pack specially prepared for the Spring Festival, the three hamster nut packs, etc. are also selling well, and almost 80% of the orders will buy one or two.

During the Chinese New Year, nuts and candies are indispensable on every coffee table, and young people will naturally prepare them, or prepare them for their parents' homes.

On the other side of the big screen, there is a slightly smaller temporary LCD screen, which displays a nine-frame screen, either the busy scene of packing goods in Xiaoyao Logistics, or the preparation status in the urban service station.

At this time, one car after another has been delivering goods from Xiaoyao Logistics to the service point of WeChat Mall. Seeing the cars continuously driving to their destination, everyone is excited and happy.

Such frequent delivery is actually not cost-effective for the cost.

For example, in the well-established Xiaoyao Mall, Xiaoyao Logistics will estimate the goods to each site every day, and then send them a car or two in the middle of the night. If there are too many, they will switch to medium trucks. It saves time and reduces the number of deliveries.

But the Wechat mall opened on the first day, so of course it should be delivered to users as quickly as possible, so the cost of this mere area should not be saved.

It is estimated that the fastest batch of goods should be delivered to the place designated by the user before 12:00 noon.

The layout of the WeChat mall is very large. It has laid out Beijing, Shanghai, Guangzhou, Shenzhen and all second and third tier cities, including all prefecture-level cities.

This is also the huge number of users of WeChat, which gave them such confidence.

Seeing that the work was proceeding in an orderly manner, Xiao Qi also nodded secretly.

Although it is the first time for Wechat Mall to open for business, they have elites from Xiaoyao Mall, Amazon and Taobao here. They have combined the successful experience of these companies to form a good situation that they can prepare for from the very beginning. .

Coupled with the steady stream of funds provided by Huangfucai, it is enough for WeChat Mall to burn money for marketing for a long time until it becomes profitable.

According to the analysis of the group of high-level executives, within eight months at the most, Beijing, Shanghai, Guangzhou, Shenzhen and directly under the Central Government, major provincial capitals, and planned cities will be able to make profits.

And those third-tier prefecture-level cities will also form initial profits within a year and a half.

After all, now is no longer the stage of reclamation where people need to open up online shopping. With such a good online business atmosphere, as long as they can do better and be more sincere, it will not be so difficult to turn losses into profits in a year or two. (to be continued ~^~)